Sat.Jun 08, 2024 - Fri.Jun 14, 2024

article thumbnail

How & Why to Include Multimedia in Press Releases & Earnings Updates

Business Wire

Are you relying on plain text press releases to communicate your news? Multimedia has the power to transform your releases, capturing audience attention at a time when this is increasingly more challenging. Traditional text-based news releases are giving way to dynamic, multi-dimensional messages enriched with multimedia.

article thumbnail

Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative

Onclusive

The post Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative appeared first on Onclusive.

370
370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Best Practices to Protect Your Brand’s Integrity

Ronn Torossian

In a world that’s more connected than ever, reputation is a vital currency for any brand. Choices abound for consumers, and their trust is a coveted asset. Public relations plays an instrumental role in securing and upholding this trust, operating as the essential link between a brand and its audience. However, effective crisis PR extends […] The post PR Best Practices to Protect Your Brand’s Integrity appeared first on.

Crisis 150
article thumbnail

Breaking: Burrelles to close after 130 years; the venerable newspaper clipping service shutters

Sword and the Script

Lights go out on June 30, 2024; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions I heard rumors today that the venerable clipping service Burrelles is shutting down. Moments ago I called the company to confirm this is in fact true. Here’s what I know so far: The lights go out and the doors will shut forever June 30, 2024; The company has been in business for 130 years; It’s most famous for employees in Maine, who for years, would read through

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Innovative branding: 6 unconventional strategies for brand recognition and promotion

Agility PR Solutions

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first

Brand 177

More Trending

article thumbnail

How to pitch so reporters don't hate your company

Axia PR

When pitching, find the balance between consistent and irritating to appeal to busy reporters. You probably know just how bothersome spam or sales calls can be in and outside of the workday. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

Pitching 133
article thumbnail

Optimizing Subject Lines with Helena Maniglia

Buzzstream

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. Oliver told me I needed to talk to Helena because she had put together this excellent subject-line study.

Study 125
article thumbnail

5 steps to developing a content style guide for consistent brand messaging

Agility PR Solutions

Content is king in this digital age, and brands with a solid content strategy are poised to gain a strong competitive advantage. But, at any one time, a brand devoted to content is likely to have several different people (or even departments) working on different kinds of content. Maybe you have an SEO specialist working […] The post 5 steps to developing a content style guide for consistent brand messaging appeared first on Agility PR Solutions.

Brand 173
article thumbnail

Juneteenth 2024: The Enduring Fight for Equality and Justice

PRSay

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. In the current socio-economic, political and cultural climate, it is more important than ever for organizations to stand firm in their Diversity, Equity and Inclusion (DEI) commitments.

Community 137
article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Top PR CRM Tools for Public Relations Success in 2024

Prowly

Working on your PR without a proper plan or the right tools can get a bit rough. What a good PR CRM might offer is more time (and relevant data). With the right tool’s help and the right features, you can skip the repetitive tasks and automate many others. And to help you choose the […] The post Top PR CRM Tools for Public Relations Success in 2024 appeared first on Prowly Blog.

Tools 104
article thumbnail

The AI Bubble: Avoid Falling for the Hype

Stern + Associates

Promoters claim AI is so powerful that it is close to being sentient. The reaction by Paul Romer – Nobel Laureate Economist and Boston College professor who has been following the tech sector for four decades – is that close only counts in horseshoes and hand grenades. Since he clarified the fundamental difference between the dismal economics of scarce objects and the much more optimistic economics of ideas , Romer has seen wave after wave in which the tech sector uses this insight as an excuse

Groups 116
article thumbnail

5 critical website issues that can harm your brand reputation

Agility PR Solutions

It’s hard to know who’s worth your while on the internet. Everyone presents themselves in the best light online, so you have to come to a conclusion based on the little information you have. This is what the decision-making process looks like from the perspective of your customers. The first step in their research is […] The post 5 critical website issues that can harm your brand reputation appeared first on Agility PR Solutions.

article thumbnail

9 top tips for getting the best out of Cannes

Steve Barrett on PR

PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Top 7 Muck Rack Alternatives You Should Consider in 2024 (Features & Pricing)

Prowly

Pinpointing the perfect PR tool to match your needs can feel daunting. What’s worse, it comes with costs: both in time and missed opportunities in your PR actions. Well, we cut through the clutter. You’ll find here 7 Muck Rack alternatives for PR specialists with their pros and cons, and pricing: Prowly Presspage Meltwater AgilityPR […] The post Top 7 Muck Rack Alternatives You Should Consider in 2024 (Features & Pricing) appeared first on Prowly Blog.

Tools 104
article thumbnail

Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I’m seeing some changes. The roles being unveiled now have sales enablement or marketing operations bent.

article thumbnail

Most Patriotic Brands in America: 2024 is littered with partisan politics in a divisive election season, but 4 of 5 consumers agree that patriotism is important

Agility PR Solutions

Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on. For communicators, brand loyalty is a complicated concept now as well, because there are a host of components involved that didn’t seem to matter in simpler times. Put the two […] The post Most Patriotic Brands in America: 2024 is littered with partisan politics in a divisive election season, but 4 of 5 consumers agree that patriot

Consumer 160
article thumbnail

AI business strategy with Kathleen Perley | On Top of PR

Axia PR

AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies.

Strategy 118
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

7 Best Cision Alternatives in 2024

Prowly

Does choosing a PR tool seem like a daunting task? That’s why we came up with the idea to provide a full top seven Cision alternatives comparison. In this article, you’ll see the most important qualities of each PR platform alongside their pros, cons and (estimated) pricing: Prowly Mynewsdesk Meltwater Muck Rack Critical Mention AgilityPR […] The post 7 Best Cision Alternatives in 2024 appeared first on Prowly Blog.

article thumbnail

How Public Relations Humanizes AI Innovations

5W PR

Artificial intelligence often conjures images of rogue robots from sci-fi movies. However, AI is fundamentally a collection of smart tools designed to optimize and perform tasks. These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them.

article thumbnail

Tips for managing brand reputation with eco-friendly practices

Agility PR Solutions

Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s reputation through actively conscientious practices is wise. Here’s an overview of why this matters, and what businesses are […] The post Tips for managing brand reputation with eco-friendly practices appeared first on Agility

article thumbnail

12 Key Elements of a Robust Media Relations Strategy

PR Fuel

Imagine your brand launching a groundbreaking product, but instead of the media buzz you anticipated, there’s silence. Your competitors, with less innovative offerings, are dominating headlines and capturing market attention. This could be. Read More The post 12 Key Elements of a Robust Media Relations Strategy appeared first on eReleases.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Continuing Education Is Always a Good Thing

HMA Public Relations

Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!

article thumbnail

Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust

5W PR

The cyber tech industry operates in a digital Wild West, with data breaches becoming increasingly common. Malware and cyber criminals are constantly evolving, posing constant threats. Trust is crucial in this dangerous landscape. Companies that can show they have strong digital defenses gain a significant advantage. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry.

article thumbnail

3 ways to use generative AI to craft an impactful PR strategy

Agility PR Solutions

PR professionals spend countless hours curating content, ensuring consistent messaging, and engaging with stakeholders across various channels. This process, while effective, is often time-consuming, requiring a keen eye for detail and a deep understanding of the brand’s voice and values. Generative AI is a game-changing technology revolutionizing how PR strategies are developed and executed.

Strategy 110
article thumbnail

The Importance Of Authorship In Travel Brand Content

The Hoyt Organization

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update.

Travel 83
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Overheard in Boston: 10 PRos on Their Favorite Things For Summer

OnePitch

We’re officially into summer, and if you’re like us, you’re grabbing the sunscreen, a water bottle, and a pair of headphones to enjoy the outdoors (well, until the heat gets to us). Having a roster of go-to summer items is a way to make this sunny season fun and a little bit more bearable when things get toasty outside. We recently brought our signature “Coffee with Publicists” event to Boston, where we brought our PR pro community together for connection, camaraderie, and of course, some free c

article thumbnail

The Importance of PR in Shaping Media and AI Perceptions

5W PR

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. However, its potential is often clouded by uncertainty and doubt. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology.

Privacy 78
article thumbnail

Is your data AI-ready? 2 out of 3 data leaders have serious doubts about their own—but feel pressured by the C-suite to move forward anyway

Agility PR Solutions

Data preparedness has become the next critical obstacle in a long queue of generative AI-implementation roadblocks. But unlike the skills gap, responsible use, inaccuracies, job threats and other hurdles we’re still working on getting past, this one looks to be more of a systemic issue deep within the wiring of company infrastructures that in many […] The post Is your data AI-ready?

Data 110