Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. At the time of this writing, the rate is currently 3.8%.

Resources 78

Resources Creativity Publicity Local 78

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 60

Writing How To Examples Consumer 60

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Other resources may be internal. Employees have customer contact, and virtually everyone talks about the organization where they work with others.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Her focus is reporting on stories about how labor issues affect retail employees. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. .

Retail 245

Retail Twitter Real Estate Trends 245

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 130

Journalism Media Relations Report Media 130

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce.

Employee 40

Employee Measurement Social Media Product Launch 40

Remote PR Jobs

SEPTEMBER 25, 2023

We may not realize it, but when we write for other people, we are literally putting words in their mouths. To save you from wasting precious hours, consider interviewing your CEO before you start writing. Unfortunately, how we write and speak contrasts hugely. How many employees? Use their words, not yours.

Interviews 100

Interviews Writing Employee Groups 100

ImPRessions - Crenshaw Communications

JULY 14, 2021

Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 2-4 posts per month.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We all get to write our own story of how AI will impact us. We will, in large part, continue to function independently. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Cons: * Not always the best resource. Solo consultant/Freelance.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

AUGUST 17, 2021

Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding. I’m always interested in reviewing and writing about studies of interest to PR and marketing. The study found, “8% of media pitches sent to journalists resulted in a published article.”.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. More expectations of producing more with less resources increased focus on CSR, DEI, etc.”. Increased workload with no increase in resources.”. More internal comms. Higher demand for internal coms due to max telework schedules.”.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 101

Interviews Publicity Technology Social Media 101

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Critical Mention

FEBRUARY 4, 2020

Golin’s News section shares recent announcements, expert insights and employee perspectives. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. @GOLINglobal. SCHEDULE A DEMO. Priscilla Osorio.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stephen Waddington

MAY 19, 2019

It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Provide clear signposting and training to all employees and managers on policies and procedures. I’ve included a list of resources at the end of this letter. Hit reply to this email if you want to talk.

Policies 60

Policies Exercises Resources Employee 60

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values.

Brand 145

Brand Branding Nonprofit Government 145

Cision

JULY 27, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Brand 231

Brand Branding Employee Data 231

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Better Writing Blogs. Company blogs are no longer a luxury, and this site can be a terrific resource for teams looking to start a new blog or improve an existing one. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Remote PR Jobs

SEPTEMBER 25, 2023

Even larger organizations are turning to freelancers because it allows them to get away from hiring a full-time employee. While in college, students are developing their own style of certain skills such as writing, design and strategic thinking. Such instances are driving the freelance market right now.

Nonprofit 100

Nonprofit Writing Local Training 100

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. Other consumers were the top choice (57%), followed by: executives (44%), employees (44%), micro influencers (42%), journalists (39%), social media influencers (37%) and celebrities (36%).

Report 106

Report Publicity Marketing Pitching 106

Rock the Status Quo

OCTOBER 27, 2014

Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

Technology 94

Technology Meeting Media Analytics 94

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. The fourth reason is to kill the competition.

Company 152

Company Tools Technology Software 152

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We all get to write our own story of how AI will impact us. We will, in large part, continue to function independently. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers.

Blogging 120

Blogging Pitching Writing Content Marketing 120

The Hoffman Agency

OCTOBER 4, 2022

I can’t believe how quickly the past three months have flown by and that I’m already sitting down to write my final blog. Something that stood out to me in the interview process was how caring and eager of all of Hoffman’s employees were to help. Lastly, utilize all the resources you are provided with and trust yourself.

Internal 36

Internal International Policies Resources 36