article thumbnail

Why My College Crash Course in Crisis Communications Will Never End

PRSay

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. Our reputation for this approach even led leaders of San Francisco Pride to ask us to lead their communications program for the first real Pride march since the pandemic. Photo of the author above right.

article thumbnail

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

article thumbnail

4 Creative PR Ideas for Crisis Communications

Sword and the Script

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

article thumbnail

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

article thumbnail

Why a business case may be the missing key to securing your PR budget

Onclusive

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195
article thumbnail

Lessons From BBC’s Ebola Education Initiative via WhatsApp

Melissa Agnes

If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy. Since the writing of the initial post, I’ve been subscribed to BBC’s Ebola WhatsApp initiative and have been paying attention to the daily updates and information they share through the app. Ebola Outbreak.

Education 210
article thumbnail

4 Myths about AI and PR

Offleash

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. At Offleash, we are leveraging AI-powered tools as we have any promising new technology: to provide efficiency, better data, and insights that we can learn from and pass along to our clients.