Crisis Communications Customer Service Technology Writing 
PR in High Definition
JULY 22, 2019
For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.
Sword and the Script
JUNE 3, 2020
The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.
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Critical Mention
AUGUST 21, 2018
Writing it to appeal to your target audience also improves your reputation in the long run. However, responding with a short, sympathetic reply ensures the customer feels heard and shows your company’s commitment to your customers. When she’s not writing you can find her at music festivals, hiking or snowboarding.
Deirdre Breakenridge
OCTOBER 20, 2015
Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”
Critical Mention
JUNE 29, 2018
Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. When she’s not writing you can find her at music festivals, hiking or snowboarding.
Stephen Waddington
DECEMBER 30, 2019
It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. 61% of respondents said that their PR and communications department are responsible for digital and social media content, up 4% year-on-year. Selling is only one outcome of working with influencers.
Newsfile
JANUARY 30, 2024
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Then, based on the output, you can customize your requests from there.
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