Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Communicating to two worlds.

Communications 126

Communications Crisis Internal International 126

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. This free tool identifies what software your competitors are using. SimilarWeb. Critical Mention. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. With media monitoring, managing your brand’s reputation becomes that much easier. When she’s not writing you can find her at music festivals, hiking or snowboarding. The problem? SCHEDULE A DEMO.

Media 60

Media Software Crisis Analytics 60

PR in High Definition

JANUARY 17, 2017

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. It involves team members coming together and writing down reasons your project might ultimately fail, and compiling a catalogue of these issues before they cause damage.

Crisis 48

Crisis Crisis Communications Internal International 48

Critical Mention

AUGUST 21, 2018

Writing it to appeal to your target audience also improves your reputation in the long run. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Respond quickly. SCHEDULE A DEMO.

Customer Service 61

Customer Service Writing Financial Local 61

Critical Mention

JULY 11, 2018

Reputable industry news sources lend credibility to your campaign or story while also expanding your reach. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Strategy 61

Strategy Pitching Financial Examples 61

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. click image for higher resolution) 2.

Employee 141

Employee Software Survey Tools 141

Ethical Voices

MARCH 28, 2022

I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain. I think that ethics and reputation are all we have. Our reputation is everything.

Ethics 52

Ethics Strategy Real Estate Local 52

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. c) Donald Steel. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193