Sword and the Script

AUGUST 25, 2020

We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. Document content types. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. Categorize your content types.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Ishmael's Corner

OCTOBER 22, 2014

Which brings me back to the Search Engine Watch piece and some vignettes worth highlighting: - Creating content is freakin’ hard. Successful content doesn’t happen by accident – a lot of hard work, creativity, and planning goes into effective content marketing. . Name="Document Map">. Name="Note Heading">.

SEO 140

SEO Web Engineering Google 140

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Here’s what he advises companies that are anxious to get started: Create a spreadsheet and start documenting the tasks you and your team do repeatedly.

Marketing 50

Marketing Training Data Ethics 50

PR 20/20

JULY 24, 2019

newsletter and website content, email send times and subject lines). reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Complete repetitive marketing tasks (e.g. Analyze content for completeness and effectiveness. The key to AI in marketing: Get started.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. 2) Be proactive in delivering value.

Agency 92

Agency Trends Marketing Survey 92

PeakMetrics Insights

MARCH 13, 2019

It will then provide content and information nonprofit agencies can use for content marketing and creation. When creating content, it’s easy to get distracted. Self-editing gets in the way of the creative process and drags the writing process out. Share documents with anyone by generating a unique URL.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

JUNE 6, 2017

And when you know of a new product coming to market next quarter, bring your agency team in the loop today. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. Lastly, in my world, nothing else matters than implementing marketing programs to generate top line revenue.

Agency 60

Agency Corporate Interviews eBook 60

PR 20/20

DECEMBER 6, 2016

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

NOVEMBER 10, 2020

The larger problem for marketing is a lack of process. How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. We can talk all day in meetings, but someone in your organization still has to produce the marketing materials that advance your message.

B2B 139

B2B Marketing Survey Case Study 139

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content, comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Even the best written piece of content will fail if the subject matter isn’t important to your audience. Figure out the underlying cause of their pain point and you can get some truly great, unique content ideas.

How To 66

How To SEO Content Marketing Data 66

PR 20/20

JULY 9, 2020

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Simplify Translations. Search Made Simple.

Writing 72

Writing eBook Case Study System 72

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content , comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. The purpose of press releases is to make an exciting announcement or to share important news with your audience, making social media a great place to share these documents. You want to be creative while also making sure the headline is short, concise, and informative. Blog About It.

Social Media 62

Social Media Media Mobile Infographics 62

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 90

Survey How To Reddit Pitching 90

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Journalistics

JULY 3, 2013

If your organization has expanded its communication channels like most, an editorial calendar is a great way to plan all the content you will produce throughout the year – and to think through how to repurpose content across multiple channels to get more out of your efforts. I’m not a big fan of multiple calendars.

How To 52

How To Pinterest Resources Writing 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

OCTOBER 28, 2015

If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. This talk will inspire you and motivate you to break through creative barriers.

Storytelling 40

Storytelling Resources Writing Corporate 40

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Source: @PRtini ).

How To 48

How To Agency Writing Interviews 48

Sword and the Script

JUNE 12, 2018

It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 60

Creativity Infographics B2B Corporate 60

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. If you feel like your content is lacking purpose, forget the blog (and any other marketing materials) for a moment. >> Must read: How To Use BuzzSumo for Content Marketing.

Blogging 51

Blogging Brand Branding How To 51

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free Digital Marketing Tools for Content Marketing Support. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167