Belgium transport minister steps down after document leak

PR Daily

On Friday, Belgium’s transport minister, Jacqueline Galant, resigned after the surfacing of a confidential document detailing the government’s flawed airport security measures. As accusations emerge following the terrorist attack in Brussels, a Belgian official is stepping down.

How to Use Google Docs with WordPress, and Why It’s Awesome


Collaboration – one of the best features of Google Docs is the capability to share and collaboratively edit documents. By giving users permission to modify a document, multiple users can contribute and edit a piece of content simultaneously.

B2C Content Marketing Trends: Key Findings from the 2015 Study


While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. Yet organizations that have a dedicated content marketing team and a documented strategy that follow best practices will reap the rewards.

B2C 82

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done?

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Of the other half who did, only 38% had documented their strategy. These ten steps will help you create and document your content marketing strategy. Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8%

Tools 54

7 Steps To Creating Customer Personas To Build Your Consumer Brand


Summarize all the information you’ve collected in a short document so you can easily refer to it when planning your next marketing campaign. Distribute your persona document to other members of your marketing, design, PR and social media teams.

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides.

Let the Out of Office Messages Begin

Critical Mention

I’m sure each and every movement will be well-documented, so I’ll know exactly when she’s reachable. Memorial Day Weekend heralds the beginning of the summer vacation season and the prospect of getting away from it all for a week or two.

Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. 10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare.

Four Ways to Streamline the Pitching Process


As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points.

Cision Moves to Accelerate Pace of Innovation



Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

If you haven’t documented your 2015 strategy yet, impress your c-suite by using these free Content Marketing Management Toolkit templates that evolved from a Smart Insights – Hubspot collaboration. Wondering what my favorite eBooks are?

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10 Easy Hacks To Make You a Productivity Ninja


Scrivener is an application that subdivides your post into pieces (placed in individual word documents) and then associates the documents in a database that you can rearrange how you see fit. Create and maintain documents and lists in the cloud for mobile and desktop use.

How to Recover From a Brand Crisis


According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Crises happen to every brand, no matter how big or small they are.

Is PR Overrated? Marketers Don’t Think So.


The entire document is well worth the read, but there was one particular question that stood out to us. Each year for the past 7 years, Hubspot has released a comprehensive study on the state of inbound marketing.

Study 14

The 20 Responsibilities of PR and What They Entail


A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Most of us see what our jobs entail at the point of hire.

Easily Convert PDFs to JPG for Social Media With Zamzar

Ryan Foran

I will often get flyers sent to me that people want posted on our social media sites, but they are not my documents and not in an acceptable image format to be able to post to Facebook, Twitter, or Instagram.

Part I: Treat Every Meeting Like a First Interview

PR Expanded

It’s dangerous to rely on your memory to document what people say once the meeting is over. The more you can document, you may find new and interesting information post meeting. This post is Part I of a two-part series on Treating Every Meeting Like a First Interview.

DIY or Pro Video: Which One is Best for Your Brand?


A video project usually starts with the client completing a concept development document. This document helps define the objectives, the target audience, the key messages, the call to action and the budget. Almost anyone can shoot a video with a smart phone.

Inbound PR vs. Traditional PR and Why Traditional PR Sucks


Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). Ok, maybe it doesn’t suck. But definitely ageing. Anyways… “Inbound?” you’re thinking. “I’m in Comms. We’re meant to push – not pull.”

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees.

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

A good PR firm will demonstrate relevant experience through a customized proposal rather than an off-the-shelf document with vague or boilerplate information. As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list.

7 PR Mistakes to Avoid in 2017


It is also very important to document your strategy. A clear, documented strategy could mean the difference between success and failure in your PR efforts.

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Here’s a preview (you can click the below image to download the.pdf version of this document): Remember!

Study: Effective Content Marketing Has One Element

Sword and the Script

The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.

How To Create A Social Media Strategy Step By Step

Doktor Spinn

Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? One of the most common questions I get is, how do you create a social media strategy?

Handling Social Media Complainers

Rock the Status Quo

It also doesn’t hurt to turn that planning into a written document. Trolls. Complainers. Haters. They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong.

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

We are big fans of sending an agenda in Google docs so the various parties can edit in real time and we are all working from the most accurate document. Also important, make judicious use of powerpoints and other documents, keeping them as clear, visual and non-wordy as possible.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

When contacted, a team member told me they had carefully marked up each document with comments on the recommendations in order to send back to the agencies as feedback. Have you been ghosted lately?

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

Be sure to document everything. In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR?

Work on what matters: the start of my social sabbatical

Frederik Vincx

That’s why I’ll document my learnings, in the hope that it will inspire other builders to help out. Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated.

Starting a global conversation on global public relations standards

PR Conversations

We have received an invitation from Professor Anne Gregory and Jean Valin for all readers and contributors to PRConversations to get involved in a global project defining the capabilities of proficient public relations practitioners.

Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

Having a documented and consistent strategy and clear metrics for success can help us to ensure that our content marketing efforts deliver as expected. Content remains an important cornerstone of public relations strategy.

B2C 23

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]


If a comma is out of place in a legal document, there could be costly repercussions for a client. When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional.

Does Your Crisis Scenario Plan Need Some Love?


Open that document up and marvel at your smarts! As a team-centric PR and social crew, we are always updating our roles and responsibilities documents to ensure we have our aces in their places.

Why Brands Need to Get Emotional


In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day.

Brand 90

Taking control of your corporate branding


The decline in the number of journalists and the rise of PR professionals are well documented. In the US, PR workers now outnumber journalists by about five to one.

8 more tips for better proofreading

PR Daily

That's] especially helpful for a document you've been working on for a while and have reader/proofer fatigue.”. Sit outside as you review your document. A few weeks ago, I wrote about ways to improve your proofreading skills.

ICOs, the new Press Release for a Blockchain World

Flack's Revenge

One of the cornerstones of an ICO is the white paper, a document that describes in detail the token offering – and explains why investors (or “participants,” in crypto parlance) should care.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything


Whether you’re writing a blog post, an eBook or a budget recommendation to your boss, your reader will appreciate a well-crafted document that avoids common—and annoying—mistakes. I’m not actually that good with grammar.