Belgium transport minister steps down after document leak

PR Daily

On Friday, Belgium’s transport minister, Jacqueline Galant, resigned after the surfacing of a confidential document detailing the government’s flawed airport security measures. As accusations emerge following the terrorist attack in Brussels, a Belgian official is stepping down.

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Meltwater - PR

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name attached to it, your content across… Read More >>>.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

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Mind the gap—how PR can move more women into leadership positions

Agility PR Solutions

It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced.

Infographic: What belongs in your branding style guide

PR Daily

This infographic from Visme details important facets to include in your branding style guide, a document that ensures all your content and marketing will align authentically with your organization. Which key components establish and differentiate your company?

Fostering Insurtech Success at GILS 2019

Flack's Revenge

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Why PR pros need to get to know Siri, Alexa and Cortana

Agility PR Solutions

They stand as gatekeepers to vast troves of documents available on the internet. Meet the Spice Girls of the digital age: Apple’s glamorous Siri, Amazon’s athletic Alexa and Microsoft’s exotic Corta?a. They find the best solutions to your problems within seconds. They guide you through life.

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The when, where, who, and the featured topic should be scannable at the top of the document.

Infographic: What belongs in your branding style guide

PR Daily

from Visme details important facets to include in your branding style guide, a document that ensures all your content and marketing will align authentically with your organization. See the full infographic below to learn whether you’re covering all the bases in your branding documentation

TRID & Your Customers: How New Mortgage Regulations Can Be a Positive

Cision

There will be consolidation of several documents, reducing the amount of paperwork. The former “truth in lending” and “good faith estimate” documents are replaced by a single “loan estimate.”. There is now a three-day waiting period if any major revisions are needed for this document.

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate.

Get more money out of your PR investment

Axia PR

When you measure PR, you document the return on investment of your public relations campaign. Axia PR helps you measure the ROI of your public relations efforts. While it might seem difficult to measure public relations, it’s not impossible.

7 proofreading steps every writer should follow

PR Daily

Be sure to conduct a thorough proofread of all documents before they are printed for distribution and of all Web pages before they go live, using these guidelines. Review for proper organization, appropriate tone, and grammar, syntax, usage, and style before the document is laid out.

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What This Late Night Segment With Tom Hanks Reminds Us About Prepping for Media Appearances

PRSay

If the messaging document is cluttered with extraneous information, they may miss their key points — or worse, go off script entirely. Having a document with short, bulleted talking points will help them retain what they need to say, while ensuring audience members understand the message.

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Collaboration – one of the best features of Google Docs is the capability to share and collaboratively edit documents. By giving users permission to modify a document, multiple users can contribute and edit a piece of content simultaneously.

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New Feature: Import hyperlinks as online coverage.

The Resolution Blog

They are client facing documents so the outlet title or the headline of the article is used as a hyperlink to the coverage. link] To use simply copy and paste hyperlinks from your document into the top box. “I love how simple it is to just paste in URLs in CoverageBook to make a report.

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Infographic: How to get the most from your Google Drive

PR Daily

How to scan documents with your Android phone. How do you keep your work organized? Do you store backups in the cloud, or save your work to a backup hard drive? How do you share files with remote employees or team members?

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Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides.

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Buzzfeed publishes new editorial standards

PR Daily

I hope they have a good maintenance crew because this document is overflowing with irony. Will this Pandora be able to put all the world’s evils back into that proverbial box with a four-part ethics and standards document?

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Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. No, press releases aren’t dead.

SEO 201

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track.

Study: Content marketers find meetings, plans integral to success

PR Daily

37 percent document their content marketing strategy and editorial mission—a 10 percent increase from last year. That clarity, together with frequent team meetings, a documented strategy, and an editorial mission statement, can help transform a good content marketing program into a great one.

Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done?

Infographic: How mobile consumers use voice search

PR Daily

RELATED: Take your intranet from deserted document dump to a thriving network of messages ]. Just how important is voice search technology?

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The 10 Most Commonly Misspelled Words in the English Language

Flack Me

Category: Flack Me Summary: An email or document with spelling errors makes it difficult to trust the sender. Spelling speaks to attention to detail and you want to make sure yours is on point

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‘Fiji Water girl’ sues the company over use of her likeness

PR Daily

According to the documents, obtained by The Blast, Cuthbert claims on January 7 — one day after the Globes — Fiji Water “intentionally created cardboard cutouts of Steinbach for use in a cardboard cutout marketing campaign.”.

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Of the other half who did, only 38% had documented their strategy. These ten steps will help you create and document your content marketing strategy. Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8%

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Is PR Overrated? Marketers Don’t Think So.

TrendKite

The entire document is well worth the read, but there was one particular question that stood out to us. Each year for the past 7 years, Hubspot has released a comprehensive study on the state of inbound marketing.

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Part I: Treat Every Meeting Like a First Interview

PR Expanded

It’s dangerous to rely on your memory to document what people say once the meeting is over. The more you can document, you may find new and interesting information post meeting. This post is Part I of a two-part series on Treating Every Meeting Like a First Interview.

The Disciplinary Concepts at the Heart of Visual Communication

Prowly

In a lot of ways, effective visual communication is about a whole lot more than just finding pretty pictures to pair up with relevant text on a document like an infographic or a presentation. The post The Disciplinary Concepts at the Heart of Visual Communication appeared first on Prowly Magazine. Marketing infographics marketing PR visual

Just imagine how we’ll market to today’s tweens when they’re 20-somethings

Communications Conversations

Of course, we parents all had our phones out documenting many moments of this party. They’re the first generation to have their lives completely documented digitally by their parents. A couple weeks ago, I attended my nephew’s fourth birthday party.

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Proofreading Steps Every Writer Should Follow

Flack Me

Be sure to conduct a thorough proofread of all documents before they go live, using these guidelines Category: Flack Me Summary: Proofreading is the last line of defense for quality control in print and online publishing.

Infographic: 20 ways to conquer writer’s block

PR Daily

The yawning whiteness of a blank word document can stymie even the most prolific writers, which is why a handy prompt and a strong writing regimen can be useful. Every writer has faced a moment when the words failed to appear.

5 Tips On Running A Global PR Program

ImPRessions - Crenshaw Communications

Further, what about PR documents and sharing privileges? Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago.

5 essential elements of an effective PR plan

PR Daily

How will the firm document and demonstrate results? Is the budget documented? If you’re new to using public relations to build your brand, starting a PR program can seem daunting.

Trump Gets Schooled in PR

Flack's Revenge

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon PR boy, spin this!”

15 key questions to help writers get back on track

PR Daily

Then make that the theme and thread of the piece; suggest removing unconnected themes and putting them into a different document. The resulting direct tone can transform the document, if the writer follows it through to the end.