Belgium transport minister steps down after document leak

PR Daily

On Friday, Belgium’s transport minister, Jacqueline Galant, resigned after the surfacing of a confidential document detailing the government’s flawed airport security measures. As accusations emerge following the terrorist attack in Brussels, a Belgian official is stepping down.

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. In the late 1990s, he finished school with a degree in Photography and interest in the web.

Brand 125

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. .

Survey 163

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. In 1999 I was introduced to an emerging nightmare in high-tech PR.

Mind the gap—how PR can move more women into leadership positions

Agility PR Solutions

It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced.

Infographic: What belongs in your branding style guide

PR Daily

This infographic from Visme details important facets to include in your branding style guide, a document that ensures all your content and marketing will align authentically with your organization. Which key components establish and differentiate your company?

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The when, where, who, and the featured topic should be scannable at the top of the document.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track.

Infographic: What belongs in your branding style guide

PR Daily

from Visme details important facets to include in your branding style guide, a document that ensures all your content and marketing will align authentically with your organization. See the full infographic below to learn whether you’re covering all the bases in your branding documentation

4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report

PR Warrior

Granted, the financials obviously need to be presented in a certain way but, unfortunately, chances are the rest of the document will be full of chest-beating and meaningless jargon and… MORE. Large companies with lots of shareholders tend to publish annual reports.

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. No, press releases aren’t dead.

SEO 213

TRID & Your Customers: How New Mortgage Regulations Can Be a Positive

Cision

There will be consolidation of several documents, reducing the amount of paperwork. The former “truth in lending” and “good faith estimate” documents are replaced by a single “loan estimate.”. There is now a three-day waiting period if any major revisions are needed for this document.

An Open Letter to Public Relations Professionals

B2B PR Sense

The burden of proof will fall on PR professionals to ensure their stories are as authoritative as possible, buttressed by facts and supporting documents. Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.

Infographic: How to get the most from your Google Drive

PR Daily

How to scan documents with your Android phone. How do you keep your work organized? Do you store backups in the cloud, or save your work to a backup hard drive? How do you share files with remote employees or team members?

Google 142

7 proofreading steps every writer should follow

PR Daily

Be sure to conduct a thorough proofread of all documents before they are printed for distribution and of all Web pages before they go live, using these guidelines. Review for proper organization, appropriate tone, and grammar, syntax, usage, and style before the document is laid out.

Print 124

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

Web 131

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Collaboration – one of the best features of Google Docs is the capability to share and collaboratively edit documents. By giving users permission to modify a document, multiple users can contribute and edit a piece of content simultaneously.

Google 220

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides.

Agency 205

New Feature: Import hyperlinks as online coverage.

The Resolution Blog

They are client facing documents so the outlet title or the headline of the article is used as a hyperlink to the coverage. link] To use simply copy and paste hyperlinks from your document into the top box. “I love how simple it is to just paste in URLs in CoverageBook to make a report.

Tools 156

Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

‘Fiji Water girl’ sues the company over use of her likeness

PR Daily

According to the documents, obtained by The Blast, Cuthbert claims on January 7 — one day after the Globes — Fiji Water “intentionally created cardboard cutouts of Steinbach for use in a cardboard cutout marketing campaign.”.

Infographic: How mobile consumers use voice search

PR Daily

RELATED: Take your intranet from deserted document dump to a thriving network of messages ]. Just how important is voice search technology?

Mobile 119

The 10 Most Commonly Misspelled Words in the English Language

Flack Me

Category: Flack Me Summary: An email or document with spelling errors makes it difficult to trust the sender. Spelling speaks to attention to detail and you want to make sure yours is on point

28

7 tips for speaking with greater confidence

PR Daily

Instead, you spent your time perfecting a “document” for a stage event. Now you stand with your hands behind your back, looking away from the audience at your projected document and reciting bullet points. Delivering a presentation can provoke minor jitters or abject terror. Relax.

5 essential elements of an effective PR plan

PR Daily

How will the firm document and demonstrate results? Is the budget documented? If you’re new to using public relations to build your brand, starting a PR program can seem daunting.

9 New Year’s resolutions for content marketers

PR Daily

Here’s a simple approach: Create a sharable Google Document so everyone on your team can log content ideas they come across or relay questions from customers—all of which could inspire your next blog post or e-book. Document everything.

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Of the other half who did, only 38% had documented their strategy. These ten steps will help you create and document your content marketing strategy. Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8%

Tools 302

Buzzfeed publishes new editorial standards

PR Daily

I hope they have a good maintenance crew because this document is overflowing with irony. Will this Pandora be able to put all the world’s evils back into that proverbial box with a four-part ethics and standards document?

Ethics 132

Just imagine how we’ll market to today’s tweens when they’re 20-somethings

Communications Conversations

Of course, we parents all had our phones out documenting many moments of this party. They’re the first generation to have their lives completely documented digitally by their parents. A couple weeks ago, I attended my nephew’s fourth birthday party.

The Well Written Press Release #6: Include Multimedia

ISEBOX

That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio. Including downloadable images, video, audio and documents right in the release so that they are able to use them to make their story unique to the other coverage out there. Read Time: 2 minutes.

‘National Publicist Day’: How Ivy Lee wrote the first press release

Axia PR

On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release. October 30. To most it’s just another day of the year. However, in the public relations and journalism worlds, it’s a day to celebrate. October 30 is National Publicist Day. See also: What’s the difference between publicity and public relations? Hint: PR strategists hate when we call them publicists.).

Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done?

Is PR Overrated? Marketers Don’t Think So.

TrendKite

The entire document is well worth the read, but there was one particular question that stood out to us. Each year for the past 7 years, Hubspot has released a comprehensive study on the state of inbound marketing.

Study 72

Part I: Treat Every Meeting Like a First Interview

PR Expanded

It’s dangerous to rely on your memory to document what people say once the meeting is over. The more you can document, you may find new and interesting information post meeting. This post is Part I of a two-part series on Treating Every Meeting Like a First Interview.

Off on an adventure!: #FrebergSabbatical is finally here

Karen Freberg

Why is it important to document and work on all of these professional activities? I want to document this experience like I have done in my previous travel adventures. Today is the day.

Travel 105

Proofreading Steps Every Writer Should Follow

Flack Me

Be sure to conduct a thorough proofread of all documents before they go live, using these guidelines Category: Flack Me Summary: Proofreading is the last line of defense for quality control in print and online publishing.

Study: Content marketers find meetings, plans integral to success

PR Daily

37 percent document their content marketing strategy and editorial mission—a 10 percent increase from last year. That clarity, together with frequent team meetings, a documented strategy, and an editorial mission statement, can help transform a good content marketing program into a great one.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Given the documented power of visuals in the attention economy, it makes sense that data tables and infographics get shared and clicked more than plain text stories. The well- documented trend toward individualized marketing using the ABM model demands more tailored content.