ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical. As helpful as a thorough briefing document might be, it’s also essential for any media spokesperson to have real and relevant expertise on the subject at hand.

Interviews 360

Interviews Government Report Pitching 360

Onclusive

OCTOBER 19, 2021

Put all of the information you’ve gathered so far into a written business case document. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Step 5: Write the business case. Sara Eberle.

How To 396

How To Measurement Writing Data 396

Deirdre Breakenridge

JULY 23, 2014

It’s dangerous to rely on your memory to document what people say once the meeting is over. The more you can document, you may find new and interesting information post meeting. If you don’t know your own goals and objectives going in, then you will not be able to visualize a path of next steps going out. #3:

Interviews 402

Interviews Meeting Exercises Social Media 402

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

FEBRUARY 14, 2025

Keep these documents accessible to all team members through a shared digital folder. Documentation and Legal Protection Small businesses often overlook the importance of documenting crisis communications. Create a simple one-page response template for each scenario. times higher than those who wait longer.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

MARCH 28, 2025

Key principles for media management include: Respond quickly with verified facts Maintain consistent messaging across all channels Provide regular updates, even when there’s limited new information Document all media interactions and responses The 2022 Plaid data breach offers an instructive case study.

Financial 78

Financial Technology Leadership Reputation 78

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

5W PR

APRIL 21, 2025

Create a crisis response team that includes: Executive leadership Legal counsel Technical experts Communications specialists Clinical representatives Document clear escalation paths and decision-making authority. Set specific thresholds for what constitutes different crisis levels and appropriate responses.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

5W PR

JANUARY 30, 2025

Their instant distribution capabilities and multimedia format make them effective for: Rapid response to emerging situations Regular updates to stakeholders Correction of misinformation Documentation of official statements Coordination of messaging across channels Johnson & Johnson’s response to various product-related issues shows how digital (..)

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

MARCH 23, 2025

These standards ensure product quality through consistent manufacturing processes, testing procedures, and documentation requirements. PR teams should maintain updated documentation of scientific evidence supporting marketing claims. Good Manufacturing Practices (GMPs) form another critical component of FDA compliance.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

APRIL 16, 2025

This balance requires: Clear briefing documents that outline key messages Regular check-ins with influencers Content review processes that don’t stifle creativity Performance metrics that track both engagement and message retention Measuring Impact and ROI PR teams need specific metrics to evaluate influencer marketing success.

Guidelines 78

Guidelines Brand Branding Marketing 78

Cision

MAY 10, 2017

Collaboration – one of the best features of Google Docs is the capability to share and collaboratively edit documents. By giving users permission to modify a document, multiple users can contribute and edit a piece of content simultaneously. Links from a document work fine in WordPress. Click Authorize….

Google 225

Google How To Enterprise Tools 225

Sword and the Script

SEPTEMBER 3, 2024

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

Social Media 165

Social Media Study B2B Media 165

5W PR

APRIL 10, 2025

Key elements of a compliance communication strategy include: Message Development and Review Process Establishing clear criteria for what requires legal review Creating pre-approved messaging templates and talking points Developing escalation procedures for urgent communication needs Building review timelines into communication planning Channel Selection (..)

Technology 78

Technology Communications Training Education 78

5W PR

APRIL 7, 2025

According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates.

Data 78

Data Strategy How To Analytics 78

Landis PR

DECEMBER 9, 2024

Take time now to review bylined article opportunities, assess media relations wins, and document best practices from successful campaigns in 2024. Document what worked and pencil it in for 2025. Document what worked and pencil it in for 2025.

Communications 59

Communications Analysis Report Media Relations 59

ReimaginePR

APRIL 14, 2020

Significant international and state institutions of the distinct branches are used for the storage area of documents and essential data within a real primamry memory. The bestyrer with the necessary rights confirms a service for the synchronization of documents with a repository of company and business data.

Data 177

Data Newspapers Employee Software 177

Cision

NOVEMBER 7, 2017

Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. More specifically, we’ll be able to track: Reach — True reach (versus potential reach/circulation). Views, Unique Visitors, Repeat Visitors. Engagement — Specific actions taken by the end-user. Demographics (B2C) and Firmographics (B2B).

Measurement 0

Measurement Media B2C B2B 0

Cision

OCTOBER 3, 2016

By accurately documenting the percentage of positive, negative and neutral conversations associated with your brand, you can identify whether your messages are resonating (positive), opportunities to resolve an issue that might be affecting prospects or clients (negative) and generally just if audiences are talking about you (neutral).

Software 0

Software Comparison Media System 0

Cision

MARCH 20, 2017

INVESTORS AND SECURITY HOLDERS OF CAPITOL AND CISION ARE URGED TO READ THE PROXY STATEMENT, PROSPECTUS AND OTHER RELEVANT DOCUMENTS THAT WILL BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

FEBRUARY 25, 2025

And the problem is well-documented; consider the following: Doc Searls , et al., So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. We do all of this in cycles with common and repeating elements.

B2B 142

B2B Marketing Content Marketing Storytelling 142

Ronn Torossian

DECEMBER 5, 2022

Documentation Most companies, when looking to create influencer marketing campaigns, create a list of potential influencers they can reach out to via social media […]. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

The Proactive Report

APRIL 6, 2021

This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc. Some companies have a set of icons that they use on all their documents or brochures etc. Logo Files. The most important is the logo. versions and png.

Web 182

Web Guidelines Infographics Branding 182

5W PR

FEBRUARY 24, 2025

Document expected outcomes and establish clear evaluation criteria. The National Defense Industrial Association recommends conducting drills at least quarterly, with varying complexity levels. Planning the Drill Start with detailed objectives for each exercise.

Crisis 78

Crisis Crisis Management Exercises Technology 78

5W PR

MARCH 15, 2025

Document these traits in brand guidelines that all content creators can reference. Choose colors that: Reflect your brand personality Appeal to your target audience Stand out from competitors Work well across digital platforms Document specific color codes (RGB, HEX, CMYK) in your brand guidelines to ensure consistency.

Brand 78

Brand Branding Guidelines Storytelling 78

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

MARCH 12, 2025

Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Brand Branding Ethics 78

Cision

JUNE 8, 2017

As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. This document will be your lifesaver and will keep the PR process rolling smoothly.

Pitching 225

Pitching Print Conference Local 225

PRSay

DECEMBER 12, 2024

For example, if you are leading the way in how AI tools can fuel creativity, increase efficiency or improve margin, document how you are applying this critical knowledge. Be sure to highlight the unique value you bring and tie it to the client or company goals, organizational culture and market trends.

Measurement 141

Measurement Resources Examples Conference 141

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Prepare a briefing document with background information on the podcast and host, links to previous interviews, a list of potential questions and messaging to help the spokesperson get ready. If your spokesperson has appeared on broadcast or spoken on a podcast before, include links to relevant press hits to help your client’s credibility.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

There are many different resources available for clean, professional and powerful digital documents. Make it look appealing. Decks should be both visually appealing and informative. Are you using a readable font? Is it all the same size and color? Are the tone and graphics suitable for the age and experience level of the decision-makers?

Case Study 304

Case Study Infographics Energy Data 304

ImPRessions - Crenshaw Communications

MAY 15, 2020

If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Tell customer stories. Like other platforms, Instagram uses hashtags very successfully.

Instagram 333

Instagram B2B B2C Case Study 333

Remote PR Jobs

AUGUST 16, 2023

A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.

Pitching 205

Pitching SEO Storytelling Resources 205

Agility PR Solutions

SEPTEMBER 7, 2022

Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Public relations practitioners today need tools that are strategic and analytical. Here is a look at some of the best PR must-haves out there today.

Resources 174

Resources Tools Analytics Social Media 174

ImPRessions - Crenshaw Communications

JULY 27, 2021

And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. I’ve had plenty of experience researching during school, but what I’ve had to do on the job still surprises me. . PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. A company’s website is the starting point for many journalists, so a proper press page with press releases that document recent milestones is very useful. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221