Belgium transport minister steps down after document leak

PR Daily

On Friday, Belgium’s transport minister, Jacqueline Galant, resigned after the surfacing of a confidential document detailing the government’s flawed airport security measures. As accusations emerge following the terrorist attack in Brussels, a Belgian official is stepping down.

4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report

PR Warrior

Granted, the financials obviously need to be presented in a certain way but, unfortunately, chances are the rest of the document will be full of chest-beating and meaningless jargon and… MORE. Large companies with lots of shareholders tend to publish annual reports.

Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

Infographic: What belongs in your branding style guide

PR Daily

from Visme details important facets to include in your branding style guide, a document that ensures all your content and marketing will align authentically with your organization. See the full infographic below to learn whether you’re covering all the bases in your branding documentation

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides.

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9 Ways To Up Your PR Game


“One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago.

‘National Publicist Day’: How Ivy Lee wrote the first press release

Axia PR

On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release. October 30. To most it’s just another day of the year. However, in the public relations and journalism worlds, it’s a day to celebrate. October 30 is National Publicist Day. See also: What’s the difference between publicity and public relations? Hint: PR strategists hate when we call them publicists.).

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. The modern IRO has many areas of responsibilities.

#SelfPub – Part 3: The RESET Style Guide


A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure.

The Disciplinary Concepts at the Heart of Visual Communication


In a lot of ways, effective visual communication is about a whole lot more than just finding pretty pictures to pair up with relevant text on a document like an infographic or a presentation. The post The Disciplinary Concepts at the Heart of Visual Communication appeared first on Prowly Magazine. Marketing infographics marketing PR visual

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done?

More than words: Why you need a content management strategy

Axia PR

5 steps to help you do more with your vision, ideas and documents using PR. In your business, you produce tons of content. News releases, articles, newsletters, photos, speeches, reports and financial statements are necessary to tell your story and generate leads. Now, what do you do with it all? Featured Social Media Content Management Public Companies

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world.

Monitoring Panama Papers Global PR Crisis


million documents and 2.6 In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama Papers. How much data has been leaked? A lot. We are talking about 11.5

Trump Gets Schooled in PR

Flack's Revenge

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon PR boy, spin this!”

Easily Convert PDFs to JPG for Social Media With Zamzar

Ryan Foran

I will often get flyers sent to me that people want posted on our social media sites, but they are not my documents and not in an acceptable image format to be able to post to Facebook, Twitter, or Instagram.

Is PR Overrated? Marketers Don’t Think So.


The entire document is well worth the read, but there was one particular question that stood out to us. Each year for the past 7 years, Hubspot has released a comprehensive study on the state of inbound marketing.

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Perfecting Your PR Messaging

ImPRessions - Crenshaw Communications

Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program.

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Reporter Fahrenthold Crowdsources His Way To Glory

ImPRessions - Crenshaw Communications

Fahrenthold was struck by how often the GOP nominee had mentioned the “millions and millions” he donated to worthy causes, so he set out to document Trump’s philanthropy, combing through records from the late 1980s and calling hundreds of nonprofits.

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The New PR: The Intersection of Positioning and Content Marketing


Document what you want to achieve from your positioning and how you can be relevant to your community. At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix.

The Well Written Press Release #6: Include Multimedia


That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio. Including downloadable images, video, audio and documents right in the release so that they are able to use them to make their story unique to the other coverage out there. Read Time: 2 minutes.

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Of the other half who did, only 38% had documented their strategy. These ten steps will help you create and document your content marketing strategy. Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8%

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Top Ten Tips for Public Relations Planning

Solo PR Pro

They can be short, succinct frameworks that provide a strategic guide while others can be lengthy documents outlining the step-by-step details for a large-scale, multi-year campaign. The term PR Plan often conjures up thoughts of a huge document with a lengthy table of contents and appendices.

H&R Block’s Tax Shred Live: Social media stunt or brilliant marketing move?

Communications Conversations

Invite two world-class shredders (Michael Angelo Batio and Bibi McGill) to play guitar via Facebook Live while shredding tax documents and learning more about what to shred and why. These folks were the ones dancing and actually shredding tax documents during the show.

B2C Content Marketing Trends: Key Findings from the 2015 Study


While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. Yet organizations that have a dedicated content marketing team and a documented strategy that follow best practices will reap the rewards.

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ICOs, the new Press Release for a Blockchain World

Flack's Revenge

One of the cornerstones of an ICO is the white paper, a document that describes in detail the token offering – and explains why investors (or “participants,” in crypto parlance) should care.

Cision Moves to Accelerate Pace of Innovation



Two Key and Overlooked Elements of Good PR

Flack Me

Category: Flack Me Summary: The recent news of the leakage of millions of pages from documents in the Panama-based law firm of Mossack Fonseca (the “Panama Papers” scandal) brought home the importance of two key elements of good PR practice: reputational intelligence and crisis communications.

DIY or Pro Video: Which One is Best for Your Brand?


A video project usually starts with the client completing a concept development document. This document helps define the objectives, the target audience, the key messages, the call to action and the budget. Almost anyone can shoot a video with a smart phone.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Make it a living, breathing document. . Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents.

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BuzzStream, GDPR, and You


We’ve added a document covering GDPR in more detail in our knowledge base. We will be updating that document regularly as elements of the regulation become further clarified, so feel free to check there for the latest information.

Infographic: 20 ways to conquer writer’s block

PR Daily

The yawning whiteness of a blank word document can stymie even the most prolific writers, which is why a handy prompt and a strong writing regimen can be useful. Every writer has faced a moment when the words failed to appear.

What PR Can Learn From “The Night Of”

ImPRessions - Crenshaw Communications

Outline what each party has to bring to the table to reach these goals, gain consensus and document it. Therefore, we always advocate for written documentation, face-to-face meetings and as much communication as possible to avoid misunderstanding and promote teamwork to accomplish our goals.

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How to get through the media monitoring minefield.

The Resolution Blog

Create and document rules on how to deal with ‘apparent duplicates’. Whether you have coverage coming out your ears?—?or or only have a few pieces per week, finding and tracking each piece of coverage is very important.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. There’s exhilaration every time a public relations firm enters into an agreement with a new engagement.

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Why PR and comms professionals must be eagle-eyed proofers

PR in High Definition

Don’t try and proof a document if you aren’t in the right mindset. Further to point one, print out the document you are proofing. Proofing documents on a screen makes it easy to miss minor details and gloss over sections, rather than checking it all in detail.

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How To Create a Simple Facebook Messenger Bot


It has robust help documentation but perhaps is a little more difficult to set-up than the other solutions. Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

The 20 Responsibilities of PR and What They Entail


A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Most of us see what our jobs entail at the point of hire.

Don’t Forget To Include These Resources In Your Crisis Management Plan!

Melissa Agnes

Let’s use the comments section below to create a list of helpful documents and resources to include within your organization’s crisis preparedness program. The resource section of your crisis management plan is an important aspect of your crisis preparedness program.