Belgium transport minister steps down after document leak

PR Daily

On Friday, Belgium’s transport minister, Jacqueline Galant, resigned after the surfacing of a confidential document detailing the government’s flawed airport security measures. As accusations emerge following the terrorist attack in Brussels, a Belgian official is stepping down.

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Meltwater - PR

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name attached to it, your content across… Read More >>>.

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4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report

PR Warrior

Granted, the financials obviously need to be presented in a certain way but, unfortunately, chances are the rest of the document will be full of chest-beating and meaningless jargon and… MORE. Large companies with lots of shareholders tend to publish annual reports.

Coke fights back against allegations of dishonest marketing

Agility PR Solutions

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016.

Mind the gap—how PR can move more women into leadership positions

Agility PR Solutions

It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced.

How to Build an Effective Media List (w/ Tools & Examples)

Prowly

A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more.

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The when, where, who, and the featured topic should be scannable at the top of the document.

How to Improve Your B2B Content Marketing

B2B PR Sense

Develop a Documented Content Strategy. While everybody seems to see the need for content, many people overlook the need to document it. As shown by the MarketingProfs report , only 41% said that they have a documented content strategy. Why is documenting your strategy important?

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Fostering Insurtech Success at GILS 2019

Flack's Revenge

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week.

New Feature: Import hyperlinks as online coverage.

The Resolution Blog

They are client facing documents so the outlet title or the headline of the article is used as a hyperlink to the coverage. link] To use simply copy and paste hyperlinks from your document into the top box. “I love how simple it is to just paste in URLs in CoverageBook to make a report.

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Get more money out of your PR investment

Axia PR

When you measure PR, you document the return on investment of your public relations campaign. Axia PR helps you measure the ROI of your public relations efforts. While it might seem difficult to measure public relations, it’s not impossible.

Why PR pros need to get to know Siri, Alexa and Cortana

Agility PR Solutions

They stand as gatekeepers to vast troves of documents available on the internet. Meet the Spice Girls of the digital age: Apple’s glamorous Siri, Amazon’s athletic Alexa and Microsoft’s exotic Corta?a. They find the best solutions to your problems within seconds. They guide you through life.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track.

7 proofreading steps every writer should follow

PR Daily

Be sure to conduct a thorough proofread of all documents before they are printed for distribution and of all Web pages before they go live, using these guidelines. Review for proper organization, appropriate tone, and grammar, syntax, usage, and style before the document is laid out.

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3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Product | Project Manager

Onclusive

Define and document key project metrics such as milestones, delivery dates, action items, risks, and keep information evergreen. .

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate.

TRID & Your Customers: How New Mortgage Regulations Can Be a Positive

Cision

There will be consolidation of several documents, reducing the amount of paperwork. The former “truth in lending” and “good faith estimate” documents are replaced by a single “loan estimate.”. There is now a three-day waiting period if any major revisions are needed for this document.

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides.

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Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. No, press releases aren’t dead.

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21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

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How to tap into the power of social reporting for your business

PR Warrior

For example, they might: live-stream from a company event, tweet a public announcement by the CEO, interview an internal expert on a topical issue that has broken in the news that day, simply document what goes on behind the scenes of the organisation’s business. .

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‘Fiji Water girl’ sues the company over use of her likeness

PR Daily

According to the documents, obtained by The Blast, Cuthbert claims on January 7 — one day after the Globes — Fiji Water “intentionally created cardboard cutouts of Steinbach for use in a cardboard cutout marketing campaign.”.

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Collaboration – one of the best features of Google Docs is the capability to share and collaboratively edit documents. By giving users permission to modify a document, multiple users can contribute and edit a piece of content simultaneously.

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Study: Content marketers find meetings, plans integral to success

PR Daily

37 percent document their content marketing strategy and editorial mission—a 10 percent increase from last year. That clarity, together with frequent team meetings, a documented strategy, and an editorial mission statement, can help transform a good content marketing program into a great one.

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. The modern IRO has many areas of responsibilities.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels for each client, and we can swiftly share links, images and documents.

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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content.

Is PR Overrated? Marketers Don’t Think So.

TrendKite

The entire document is well worth the read, but there was one particular question that stood out to us. Each year for the past 7 years, Hubspot has released a comprehensive study on the state of inbound marketing.

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Part I: Treat Every Meeting Like a First Interview

PR Expanded

It’s dangerous to rely on your memory to document what people say once the meeting is over. The more you can document, you may find new and interesting information post meeting. This post is Part I of a two-part series on Treating Every Meeting Like a First Interview.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

We've all seen those posts that read like an essay -- just a big long document. As content marketing progresses, we learn more and more about how audiences interact with our content.

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5 essential elements of an effective PR plan

PR Daily

How will the firm document and demonstrate results? Is the budget documented? If you’re new to using public relations to build your brand, starting a PR program can seem daunting.

‘National Publicist Day’: How Ivy Lee wrote the first press release

Axia PR

On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release. October 30. To most it’s just another day of the year. However, in the public relations and journalism worlds, it’s a day to celebrate. October 30 is National Publicist Day. See also: What’s the difference between publicity and public relations? Hint: PR strategists hate when we call them publicists.).

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.”

Monitoring Panama Papers Global PR Crisis

TrendKite

million documents and 2.6 In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama Papers. How much data has been leaked? A lot. We are talking about 11.5

More than words: Why you need a content management strategy

Axia PR

5 steps to help you do more with your vision, ideas and documents using PR. In your business, you produce tons of content. News releases, articles, newsletters, photos, speeches, reports and financial statements are necessary to tell your story and generate leads. Now, what do you do with it all? Featured Social Media Content Management Public Companies

An Open Letter to Public Relations Professionals

B2B PR Sense

The burden of proof will fall on PR professionals to ensure their stories are as authoritative as possible, buttressed by facts and supporting documents. Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.

Perfecting Your PR Messaging

ImPRessions - Crenshaw Communications

Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program.

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9 New Year’s resolutions for content marketers

PR Daily

Here’s a simple approach: Create a sharable Google Document so everyone on your team can log content ideas they come across or relay questions from customers—all of which could inspire your next blog post or e-book. Document everything.