ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many companies looking to bring on a PR partner distill their goals and needs into an RFI (Request for Information) as a starting point, which in my view is a better early vetting tool than a full-blown RFP (Request for Proposal), which requires far more time and creative input from participating agencies.

Agency 175

Agency Measurement Meeting Tools 175

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Document the change in percentage month over month while focusing on increasing your brand’s percentage of mindshare to demonstrate growth. Find “Buying Signals” and New Selling Opportunities. Track Sentiment.

Software 0

Software Comparison Media System 0

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JULY 24, 2018

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some critics, like the Texas meat processors who spoke out against the measure, may not even have been aware of WeWork’s existence until recently.) The first half of 2018 has seen some remarkable corporate PR maneuvers.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Document Your Work. By documenting your interactions, you’ll avoid the risk of spamming, and consequently, ruining a relationship you took so long to cultivate. Establish Metrics.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Show your work with metrics.

Pitching 136

Pitching Tools Agency Resources 136

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA. But there’s also a human side to relationship management.

Agency 136

Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

Cision

DECEMBER 22, 2015

Then, turn to your media database to see how your options are measuring up to your expectations in real time. When you send a social signal, document it. Images: Harsha K R , andrew and hobbes ( Creative Commons ). Next, narrow down your list. Who could work now and who may be good options in the future?

Marketing 120

Marketing Social Media Creativity Pitching 120

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Word document? Most successful content programs have a clearly defined scope. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

OCTOBER 26, 2015

There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. Do you follow a creative process? How do you measure success? This is a short-term measurable where technology can go a long way to assess the impact. Everything. We offer a U.S.

Education 120

Education Measurement B2B Meeting 120

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. Measurement! At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

OnePitch

SEPTEMBER 8, 2022

We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. What’s your best tip for measuring PR? What’s the best pitch of yours that resulted in coverage and what elements made it successful? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 49

Writing How To Engineering Education 49

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Shift Communications

FEBRUARY 10, 2015

Other times the questions are so specific and far-reaching that it’s as if an alien nation descended upon earth to gain a comprehensive understanding of what PR is, what social media is, and how earthlings measure with granularity the impact of the firms’ proposed interactions with the planet’s influencers. But I’m not naïve.

Agency 60

Agency Social Media Government System 60

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 40

Writing How To Engineering Education 40

Waxing UnLyrical

JUNE 14, 2018

If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 26, 2012

What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization.

Case Study 102

Case Study Internal International Study 102

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 52

Report Data SEO Analytics 52

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive.

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

SEPTEMBER 13, 2016

You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. Ideally, the document should be just a few clicks away for your client and your team. Get creative on accommodating them without veering off-course. Only accept work that is feasible for your team to complete.

Customer Service 60

Customer Service Course Internal International 60

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. As a result, some terrifically creative and, at times, hilarious, things happened.

Twitter 107

Twitter Analytics Community Facebook 107

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Later that evolved to include email distribution and the analytics that are the basis for CRM.

Pitching 63

Pitching Analytics Enterprise System 63

PeakMetrics Insights

MARCH 13, 2019

SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Self-editing gets in the way of the creative process and drags the writing process out. Share documents with anyone by generating a unique URL. Connect and Engage. PushEngage. Write or Die.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. Tell your teams who your target audience is, what they are creating, and your measure of success. She believes the key to successful content is balancing creativity, analytics and commonsense.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Google Docs Another of my fave G-suite applications, because it lets me share and update documents in real time with as many people who need to be involved, without the pain that inevitably comes with people emailing each other different versions of a document that you have to keep saving and re-saving.

Tools 100

Tools Google Twitter Facebook 100

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones.

Case Study 231

Case Study Writing Pitching SEO 231