5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 19, 2015

That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I After all, anyone who was so inconsiderate during the interview process was likely to be a real nightmare on the job – a theory that my new boss confirmed in a matter of weeks. Forty minutes. Here are five others: 1.

Insurance 120

Insurance Insurance Interviews Crisis 120

Shift Communications

AUGUST 31, 2016

Get creative. Working with a smaller PR budget doesn’t mean you can’t still get creative. We pride ourselves in being a creative firm so don’t forget about that because your client can’t execute the craziest PR stunts. Whatever the goal is, make sure you are both on the same page before developing a campaign for success.

Publicity 100

Publicity How To Creativity Energy 100

Ethical Voices

JANUARY 8, 2024

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents? Michelle Egan: I’m using it, and my team is using it, pretty regularly to spark creativity.

Ethics 82

Ethics Publicity Guidelines Technology 82

Communications Conversations

OCTOBER 13, 2015

One execution of that campaign was its 10-Day Minnesotans project which asked a select number of influencers to visit Minnesota for a week and document their experience on Instagram. 2: What about producing your own interview series live from volunteer events? Simple, but brilliant. Remember the #LilyforTarget launch?

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Social content is simple.

Pitching 136

Pitching Tools Agency Resources 136

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? We worked with our PR firm (Burness) to ensure that these pressers provided the most up-to-date and newsworthy information related to the COVID-19 pandemic to avoid additional one-on-one interviews with faculty experts. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Make sure you record the interview (let the source know you’re doing this first). But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Interviews. Word document? This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website. Guidelines for Submitting. Media Tips. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Looking for an agency partner that can both bring creative ideas. 5) Factually accuracy over speed of reporting. A majority (78%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Prohibition

JANUARY 30, 2019

This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry.

Pitching 54

Pitching Media Film Enterprise 54

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. A client should never need to ask, “What happened to the document you said you’d get back to me last week?” Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality.

Groups 103

Groups Employee Strategy Ethics 103

Landis PR

JANUARY 18, 2023

Yet it’s an interview dodge worthy of a real-life PR pro. Gretchen Krueger : What I’ve noticed is the lack of creative content. Landis: What are the fun and creative uses for ChatGPT? It’s disappointing that ChatGPT couldn’t point to specific data, given that it “knows” there’s a growing body of research. You said it, ChatGPT.

Education 52

Education Training Technology Journalism 52

Prohibition

JANUARY 30, 2019

This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry.

Pitching 48

Pitching Media Film Enterprise 48

ISEBOX

SEPTEMBER 29, 2016

That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio. It makes good sense. Our brains process images faster than it processes text.

Infographics 70

Infographics Comparison Energy Video 70

The Resolution Blog

DECEMBER 1, 2015

To ensure this happened everyone had to reapply for their jobs, from top to bottom, also I had to interview again. We have cut so much wasted document writing and meeting time. The agencies can now use their budgets for the important tasks like being creative and building relationships. Daily stand-ups are key.

Banking 120

Banking Communications Software Google 120

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. This type of solution also allowed press agents to facilitate faster workflows.

Big Data 81

Big Data Government Local Data 81

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). You take creative liberties in creating your final results reports – mostly numbers, few screenshots.

Infographics 105

Infographics Software Video Employee 105

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter. Now it’s AI at almost every interview. Listen to the full interview, with bonus content, here. So voting records.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Ethical Voices

DECEMBER 18, 2023

Part of that was interviewing people at a metro stop and getting their takes on this. At that point, you’ve got to get the creative juices going and come up with another campaign. We agreed to do a market research project with them. As a lazy 22-year-old, I learned that I didn’t really want to do that work.

Ethics 105

Ethics Data Training Agency 105

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Do you follow a creative process? Can a ‘no office required’ approach really work for a PR practice?

Education 120

Education Measurement B2B Meeting 120

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. Starting out, I wish I knew how creative you can be in finding the right job, and adapting a current job to your preferences.

Financial 120

Financial Healthcare Media Relations Technology 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

DECEMBER 5, 2018

Short emails, phone calls with the offer of an interview, blog posts, and a tweet all work as ways of pitching depending on the topic and news value but the reason that press releases continue to be used despite a multitude of alternative formats is that they are well understood by organisations. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. Boots on the ground interviews with PR, marketing, sales leaders. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Solo PR Pro

MAY 21, 2019

Improve interviewing. Conduct non-traditional interviews. Juliet Funt is the CEO of WhiteSpace at Work , a consulting firm helping organizations go against the grain of what we all perceive as a productive activity to clear the clutter out of their workflow and create space for creativity and true productivity.

Leadership 55

Leadership Employee Airlines Construction 55

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Dr Jon White is a reflective PR practitioner and scholarly provocateur. Progress is slow.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 11, 2012

We set up schedule documents with time slots to be filled out, one for each hour (our tweetathons ran 9 am – 9 pm ET), and asked the Champions to sign up at least for an hour, if they could. a separate tweetathon “guide” for each such event, that linked to relevant documents.

Twitter 107

Twitter Analytics Community Facebook 107

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

JANUARY 19, 2015

Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. Other PR agency executives, including senior director of business development and agency marketing at PadillaCRT, Jeff Wilson, concur on the value of informational interviews. Also, forgetting to attach documents that you say are attached.

How To 48

How To Agency Writing Interviews 48

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Prohibition

DECEMBER 17, 2021

A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks. This document is designed in order to help the organisation deal with sudden and potentially damaging incidents that could have implications for its business operations, reputation or stakeholders. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. The souvenir booklet - a 40-page document with a “Which Came First?”

Corporate 48

Corporate Examples Storytelling Brand 48