ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated.

How To 259

How To Social Media Product Launch Construction 259

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. The project.

Case Study 102

Case Study Internal International Study 102

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Create an internal wiki that houses up-to-date information and resources.

How To 120

How To Training Education Creativity 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Lee also proposed to John D. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Cision

OCTOBER 31, 2015

Employees must be able to communicate their findings externally and internally. Documentation. Images: Steven Depolo , C_osett ( Creative Commons ). To make sense of what your social listening tools find, your brand needs a team that can recognize buying signals and make sense of data gathered on social conversations.

System 120

System Social Media Media Data 120

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. Next, with a firm grasp on current performance, the team developed a Creative Brief. Content and Optimization.

Web 60

Web Internal International Storytelling 60

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. A lack of micromanagement is a sign of trust — not neglect.

Internal 36

Internal International Leadership Agency 36

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept. Understanding your audience and developing a creative idea that connects and engages with them will affect the preferred length.

Video 100

Video Brand Branding Content Marketing 100

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. One of my former managers edited documents so heavily that when I sent him something to review, I joked that the draft was on its way to “Caveat Hill.”. And the internal presentation decks. Good is good enough.

Insurance 120

Insurance Insurance Interviews Crisis 120

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 52

Report Data SEO Analytics 52

Presspage

JULY 25, 2018

Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. Teach your clients Whether your clients are internal or external, teach them how releases are used today, Telisman says. Plan ahead. Yet they must have something to link to.

Wikipedia 103

Wikipedia Writing Video Report 103

wiredPRworks

NOVEMBER 30, 2018

Wondering how a document with less than 500 words can promise so much? About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Find out how a humble press release is so much more than who, what, when, where and why. – naturally increase value for meeting planners, associations and events.

Writing 49

Writing How To Engineering Education 49

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date. The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

wiredPRworks

NOVEMBER 30, 2018

Wondering how a document with less than 500 words can promise so much? About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Find out how a humble press release is so much more than who, what, when, where and why. – naturally increase value for meeting planners, associations and events.

Writing 40

Writing How To Engineering Education 40

Sword and the Script

AUGUST 14, 2018

a) Press releases typically get more internal scrutiny than any other category of public facing content. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Looking for an agency partner that can both bring creative ideas.

Survey 101

Survey Report Media B2B 101

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Progress is slow.

Government 103

Government Education Print Ethics 103

Shift Communications

SEPTEMBER 13, 2016

Ideally, the document should be just a few clicks away for your client and your team. Get creative on accommodating them without veering off-course. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked. Accomplish this by keeping the SOW highly visible to all involved.

Customer Service 60

Customer Service Course Internal International 60

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?

Agency 60

Agency Real Estate Creativity Training 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JUNE 6, 2017

The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. Set realistic expectations for the project or contract. Inspect what you expect.

Agency 60

Agency Corporate Interviews eBook 60

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Beyond PR

APRIL 22, 2016

Every business is different and what needs to be in your response plan will require careful research, documentation, and frequent revision. Crisis Practice at Burson-Marsteller, and Patrick Hillmann, Senior Vice President at LEVICK, will discuss: How to get internal and external stakeholders aligned on your brand’s message.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones.

Case Study 231

Case Study Writing Pitching SEO 231

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. Check your document thoroughly. Following Form.

Writing 40

Writing How To Report Comparison 40

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. The souvenir booklet - a 40-page document with a “Which Came First?” Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

NOVEMBER 10, 2020

After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. Outside consultants can help. Too much work, and not enough time.

B2B 139

B2B Marketing Survey Case Study 139

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Each document is linked to within the tweets, so that curious Twitter historians can explore the events in more detail.

Creativity 60

Creativity Publicity YouTube Insurance 60

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

AUGUST 9, 2018

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. Translating entire documents is cumbersome and time-consuming. Now imagine it’s two years later or longer. Simplify Translations.

Writing 72

Writing eBook Case Study System 72

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70