ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. Many also look for over-the-top creativity or that unique “something.” New competitions crop up often, so it pays to keep up-to-date. Don’t limit yourself to the “obvious” category. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. However, media pitching and media relations to secure earned media still dominate the industry. If you answered yes, you’d be wrong!

Media 98

Media Nonprofit Pitching Analytics 98

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. Results: The coverage shows that they achieved both.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Looking for an agency partner that can both bring creative ideas and.

B2B 66

B2B Creativity Film Trade Shows 66

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here are some of the most common mistakes made by new businesses. Worse, they may let the news trickle out without a proper media strategy. That isn’t true; earned media is generated by hard work, research, and creativity. Now, it may be that a new business is so disruptive that it can stand alone as a story.

Agency 205

Agency Pitching Internal International 205

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. But beyond that, consider which markets your industry has heavy concentration in. What Industry Channels Should Receive My Release? A press release distribution service sends your news through niche channels it has relationships with.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Contently - Strategy

JULY 12, 2021

While financial services has been one of the earlier and most enthusiastic adopters of content marketing, they’ve historically tended to prioritize publishing evergreen content, like personal finance and investing tips that aren’t tied to any particular news cycle. Only 22 out of 780 stories were classified as news content.

Financial 144

Financial Banking How To Marketing 144

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Challenger brands can shake things up through unique points of view, innovation or a better story.

Brand 136

Brand Branding How To Storytelling 136

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Notably, the absence of fake news in traditional media reinforces the importance of authenticity, a core value for the Japanese audience.

Marketing 107

Marketing Newspapers Print Local 107

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

An important outlet for HiFX is the industry vertical Digital Transactions. Digital Transactions is focused on the electronic payments industry in the U.S. and Canada, and our readers expect us to provide them with “hard” news in the category. Here’s what Sr. It’s difficult to single out one.

Print 136

Print Interviews Pitching Meeting 136

5W PR

DECEMBER 19, 2018

In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. News…” Read the full interview below! I’ve always had a passion for writing, executing events and being creative. The PR industry was quick to fulfill these passions and dreams…and so much more!

Newspapers 68

Newspapers Survey Interviews Agency 68

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots. If all else fails, come up with a creative way to get your speaker heard.

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Technology as an industry isn’t monolithic, so a Virtual Reality startup and an acquisition by Salesforce will be covered by two different people. And all tech media are not the same. Narrate the story. Share insights.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

Konnect Agency

FEBRUARY 7, 2022

Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events! Once you have the answers to these questions, it’s time to get creative! What type of attendees?

Agency 59

Agency Creativity Examples Conference 59

Shift Communications

MAY 25, 2017

Machine learning is already transforming industries around the world, offering significant cost savings and efficiency gains, while opening up new opportunities for forward-thinking companies to leapfrog competitors. How will machine learning affect the public relations industry? What is Machine Learning? Christopher Penn.

Publicity 130

Publicity Instagram Customer Service Software 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible.

Brand 196

Brand Branding Reddit B2B 196

Konnect Agency

FEBRUARY 7, 2022

Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events! Once you have the answers to these questions, it’s time to get creative! What type of attendees?

Agency 52

Agency Creativity Examples Conference 52

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. This season’s early (and devastating) Napa Valley fires offered a chance for expert commentary on grape production from our wine industry client, for example.

Film 180

Film Small Business Pitching Comparison 180

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. I’ve seen a lot of brands try to fit their entire news into the headline! Launches Industry Forum. What’s Wrong with It: What industry?

Examples 120

Examples Writing Small Business Industry 120

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Below is a semi-edited transcription of our talk.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Facebook is still Facebook — despite moving away from news and politics since the last election it still has 2 billion users.

Trends 78

Trends Social Media Community Viral 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017.

Writing 149

Writing Education Pinterest Creativity 149

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. Images: jkfid , Okko Pyykkö ( Creative Commons ). Just sayin’. 1800PressReleaseCrap.com? Not so much. So we’re aiming for quality over quantity.

Measurement 120

Measurement Software Nonprofit Analytics 120

Buzzstream

JUNE 14, 2024

Though Google does seem to show bias to news sites—more on this later.) Some keywords have high link intent and are often searched for and cited within blog posts or news articles. Most start by identifying keywords that are relevant to their industry. What this primarily points to is news sites, aka digital PR.

Digital PR 62

Digital PR SEO Pitching Google 62

wiredPRworks

MAY 23, 2022

Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Shift Communications

MARCH 4, 2016

As PR professionals, we’re glued to the news. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. How to absorb all that news and TV when we’re…well, at the office?

Media 60

Media Google Sports Print 60

Presspage

NOVEMBER 20, 2018

The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. Whether they are keeping the site updated with relevant, positive company news or revealing a favorable mention in a high-profile publication, the editor invests time in learning how to reach the target market best.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

AUGUST 25, 2020

The industry was regulated, so a review process was necessary. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. List possible reviewers.

Marketing 86

Marketing Guidelines Social Media Conference 86

PRSay

AUGUST 25, 2017

Not a tidal wave yet, but enough reverberation to lead forward-thinking companies to become intentional, creative and strategic about incorporating diversity and inclusion (D&I) into the business model. That’s the good news. percent are Black or African-American, 5.4 percent Asian and 3.3 percent Hispanic or Latino.

Measurement 106

Measurement Meeting Resources Creativity 106