Digital Transformation & Content Marketing Technology

Contently - Strategy

The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.

5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. Why accuracy in content marketing is important. Fact-Checking appeared first on Contently.

3 ways to add creativity to your writing

PR Daily

Here’s how to harness your artistic side through poetry for more creative (and compelling) copy: 1. It evokes emotions—and that’s the job of any writer in any medium,” says Keisha-Gaye Anderson, senior director of marketing and communication at The Jed Foundation. “It

Announcing PR Daily’s 2021 Content Marketing Awards

PR Daily

Showcase your creative content and campaigns that engaged audiences and delivered results! The post Announcing PR Daily’s 2021 Content Marketing Awards appeared first on PR Daily.

5 proven ways to boost creativity to solve tough problems

PR Daily

Are you creative? But while creativity might seem like something only the Da Vinci’s and Walt Disney’s of the world are blessed with, there’s a growing body of research that suggests the trait lies with everyone.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Creativity strikes back. Millions of people read Monster’s content each month.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. CoSchedule outlined the most important questions to ask to determine whether content is a good fit: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. Coming up with fresh, new and exciting ideas for your organization isn’t easy.

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency. Content Series.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective. What repurposing content is not, is a cut and paste of verbatim copy and transferring it from one website to another. Repurposing is built in content disruption. It produces a better return on content investments. Most B2B marketing organizations don’t do this enough. Many B2B agencies are good at content.

Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Sword and the Script

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. Be mindful of your content, your tone, and your cadence.

The 5 Biggest Takeaways From Content Marketing World

Cision

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. The challenge now is to take what the conference has taught, and to apply it to your own marketing strategy. Here are five key takeaways from Content Marketing World: 1.

10 biggest content marketing trends for 2019

Agility PR Solutions

The world of content marketing is changing rapidly. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Analysis Public Relations content

Announcing PR Daily’s 2020 Content Marketing Awards

PR Daily

PR Daily will recognize the most creative content assets and campaigns. The post Announcing PR Daily’s 2020 Content Marketing Awards appeared first on PR Daily. Submit your work by July 24.

Announcing PR Daily’s 2020 Content Marketing Awards

PR Daily

PR Daily will recognize the most creative content assets and campaigns. The post Announcing PR Daily’s 2020 Content Marketing Awards appeared first on PR Daily. Submit your work by July 24.

Building better relationships with content marketing

Prohibition

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. Content and channel audit.

How content marketing bolsters your public speaking

PR Daily

The answer begins with content marketing. Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterwards: Before your event. If you aren’t prepping and actively creating content to engage potential conference attendees leading up to the event, then you’re missing an opportunity. Get creative about getting contact information. Content Marketing

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs. For responses to be included, the respondent’s organization had to be using content marketing for at least one year.

B2B 114

7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Here are seven highlights from the first day of Content Marketing World: Couldn’t make it to Content Marketing World?

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ).

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. The Cannes Lions Awards website is a great resource that offers a whole host of great content from previous winners.

The New PR: The Intersection of Positioning and Content Marketing

Onclusive

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. To be successful in the New PR is to identify the intersection of positioning and content marketing.

8 tips to help demystify the creative process

PR Daily

If you’re familiar with the show, you know there are many times when genius, client-dazzling, creative concepts seem to “jump up” in the face of various characters, seemingly without a lot of methodology behind them. Always start with a creative brief.

Announcing PR Daily’s 2021 Content Marketing Awards

PR Daily

Showcase your creative content and campaigns that engaged audiences and delivered results! The post Announcing PR Daily’s 2021 Content Marketing Awards appeared first on PR Daily.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. A video service that helps communicators creatively share their brand story.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. Contently says some “30% of clicks come from bots” which is easy to see in any of the top analytics platforms such as Google Analytics (GA).

Announcing PR Daily’s 2020 Content Marketing Awards

PR Daily

PR Daily will recognize the most creative content assets and campaigns. The post Announcing PR Daily’s 2020 Content Marketing Awards appeared first on PR Daily. Submit your work by July 24. PR Daily Awards

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

What started as a marketing experiment, has grown into a process that supports audience development. As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post. When I had finished, I noticed many of these quotes stem from pieces written for the Unscripted Marketing series. It supports the notion that marketing at its core, is about advancing the user experience.

Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Best Practices Featured content marketing marketing innovation

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. If you take time now to make a calendar of your promotions, you can get a high-level view of where your content needs to focus each week. Content: 50 Gift Ideas Under $25. Content: Make Sure You’re on Your Own Holiday Gift List.

How video listicles can still offer content marketing success

PR Daily

Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up. While listicle-based videos and articles may be getting old for writers and marketers to create, they are still an effective marketing tool, especially for social media. Choose a marketing keyword.

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

The Page 4 Simple Secret to Successful Content Marketing [UML]

Sword and the Script

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. Among this exclusive group of “top performers” the graphic on page 4 finds: 91% say the organization is committed to content marketing. Not marketing.

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. Want to create standout content?

5 Expert Strategies to Add to Your Content Marketing Playbook

Cision

Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. Often an overlooked (or procrastinated) step in the marketing discipline, the crafting of buyer personas helps a business more precisely target its budget and efforts. This requires a total shift from product-thinking to content-thinking.

116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” “Interactive content converts better than passive content and gets shared more.”

5 essential roles every content marketing team needs

PR Daily

To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist. When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. The surest way to create original, compelling content is to use data.