Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. PR Inspiration Public Relations Ronn Torossian 5WPR Insights MARKETING StrategyThe person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948.

Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Business Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Careers PR CEO PR Firm Pubilc Relations StrategyTeam morale in the office has hit a low.

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Drum Roll Please…Good Marketing Is Creative and Personal

HMA Public Relations

At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post. Odds and Ends drum roll wine Marketing wine

New report reveals top 2022 salary and hiring trends in marketing and creative industry

Agility PR Solutions

The post New report reveals top 2022 salary and hiring trends in marketing and creative industry appeared first on Agility PR Solutions. Public Relations marketing

The creative comms formula that drives b2b sales 

The Resolution Blog

This episode explores the business success that occurs when two areas of marketing combine and work together really well. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook.

Seamless marketer experiences are critical to driving creativity in new era of work

Agility PR Solutions

A new report from digital experience platform (DXP) provider Optimizely reveals how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences. Marketing Public Relations marketing

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away.

As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. Brand PR Business BRANDING Insights MARKETING Media PR Agency Public Relations StrategyBig box retail is hurting, and not just because of COVID-19.

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6 tips for nailing the presentation of creative concepts

PR Daily

Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea. Similarly, presenting creative concepts to clients is about more than offering solutions. A good creative brief doesn’t just supply information.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. They are based on a pre-existing campaign that can be adapted to a different sector or market. Curiosity breeds creativity.

Practicing Creativity

The Hoffman Agency

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. The post Practicing Creativity appeared first on "What's HAppening" Blog.

New factors impacting success of marketers’ creative performance

Agility PR Solutions

The post New factors impacting success of marketerscreative performance appeared first on Agility PR Solutions. Marketing Public Relations marketing

8 Creative Hashtag Campaigns You Should Look Up To

Brand24

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. Social Media Marketing hashtag hashtags marketing campaign SOCIAL MEDIA CAMPAIGN social media marketing Twitter

5 proven ways to boost creativity to solve tough problems

PR Daily

Are you creative? But while creativity might seem like something only the Da Vinci’s and Walt Disney’s of the world are blessed with, there’s a growing body of research that suggests the trait lies with everyone.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch. Creative PR helps B2B brands be accessible.

‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age

Agility PR Solutions

New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […].

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

Creativity at Hallmark is the gift that keeps on giving

PR Daily

Creativity. Creativity, the Hallmark way, is an act of collaboration, inclusion, kindness and personal inspiration. 15-19 for the most important week of events for communicators and marketers ]. The gift of quality creative time.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. 3) Creativity is the Soul of CMO.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. In some ways, innovation in marketing is like positioning – it’s a mindset. And that’s the theme for this week’s Unscripted Marketing Links.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market.

2021 campaigns will need empathy, creativity and connectivity

Agility PR Solutions

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Marketing Public Relations marketers

8 tips to help demystify the creative process

PR Daily

If you’re familiar with the show, you know there are many times when genius, client-dazzling, creative concepts seem to “jump up” in the face of various characters, seemingly without a lot of methodology behind them. Always start with a creative brief.

COVID left creatives with fewer resources, but also grew productivity, skills and standing

Agility PR Solutions

The post COVID left creatives with fewer resources, but also grew productivity, skills and standing appeared first on Agility PR Solutions.

Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” history — stands to bring a broad array of perspectives and creative ideas to U.S.

How PR pros can break out of a creative rut

PR Daily

If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativityThe public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves.

5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. The role I play creatively is distinctly different. Creative PR 2.0

PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly 70% of respondents said creativity is a higher priority in the era of Covid. We have creativity to thank for getting us through.”

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” Related Content: Art or Science: Creative Marketing and PR.

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Crenshaw Communications PR Fish Bowl creative ideas public relations

PR Tips for Creative Clients and Cultural Institutions

Culpwrit

By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions.

In-house creative agencies are evolving, now more involved in strategy, new report finds

Agility PR Solutions

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

5 creative ways to boost your agency’s reputation

Agility PR Solutions

Every business needs digital marketing in today’s day and age, but there is a lot of choices that companies have, and this can make it hard to succeed. The post 5 creative ways to boost your agency’s reputation appeared first on Agility PR Solutions.

How CMOs plan to leverage AI to take the guesswork out of creativity

Agility PR Solutions

The post How CMOs plan to leverage AI to take the guesswork out of creativity appeared first on Agility PR Solutions. Marketing Public Relations marketing

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. Creative Director.

Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Those from privileged backgrounds are twice as likely to land a job in a creative occupation.

4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame?

Agility PR Solutions

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. The post 4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame?

Sparking Creativity through TikTok / Reels Assignment

Karen Freberg

One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. Allowing for creativity in assignments is KEY!

5 Digital Tools to Capture Your Creative Marketing Ideas

Stern + Associates

Marketers and comms pros are ideas machines. The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketing/Advertising Marketing/PR Strategy Public Relations/Communications brainstorm Creative Strategy marketing ideasIt’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Understand how marketing and comms needs to change to reflect societal shifts.