Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. In some ways, innovation in marketing is like positioning – it’s a mindset.

How PR pros can break out of a creative rut

PR Daily

If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. The post How PR pros can break out of a creative rut appeared first on PR Daily.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. 3) Creativity is the Soul of CMO.

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media.

New research sheds light on how creatives are performing during COVID

Agility PR Solutions

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative.

5 tips to ignite creativity

PR Daily

Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. Tabitha Jean Naylor is a sales and marketing pro based in Florida.

Unrestricted creative thinking in an ever more restricted world

PR in High Definition

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Granted, it’s not quite the same as a brainstorm in the boardroom with frisbees and jelly beans but there are many ways to creatively get around your current challenges – whether work, or life in general. Brainstorming can be a brilliant way to boost creativity.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. They painfully got buy-in across their org and learned about the business side of marketing.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR.

Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative.

Get creative: 5 ways to revive your writing

PR Daily

Just ask any communicator or marketer. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”.

Injecting Creative Into Marketing for More Earned Media

Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. Thinking Creatively about Recruiting Events.

7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

Marketers find few things as grim as compliance. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Marketers have started to figure out how to build better relationships with compliance teams.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs.

Beware, the growing crisis in creative advertising effectiveness

Agility PR Solutions

The post Beware, the growing crisis in creative advertising effectiveness appeared first on Agility PR Solutions. Marketing Public Relations marketing

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.

Biz leaders are seeing the value creative pros bring to the table

Agility PR Solutions

The post Biz leaders are seeing the value creative pros bring to the table appeared first on Agility PR Solutions. Marketing Public Relations marketing

5 ways to help creative teams adapt to technological change

Agility PR Solutions

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. Marketing Public Relations marketing

10 creative ways to optimise your B2B content

Doctor Spin

Inbound marketing and B2B content publishing is giving brands lots of control. Inbound marketing encapsulates everything from content marketing and email marketing to on-site SEO and conversion optimisation.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

Have you mastered the art of creative content?

PR Daily

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. The post Have you mastered the art of creative content? Submit individual work or work on behalf of your team or clients. appeared first on PR Daily. PR Daily Awards

Have you mastered the art of creative content?

PR Daily

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. The post Have you mastered the art of creative content? Submit individual work or work on behalf of your team or clients. appeared first on PR Daily. PR Daily Awards

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming.

Have you mastered the art of creative content?

PR Daily

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. The post Have you mastered the art of creative content? Submit individual work or work on behalf of your team or clients. appeared first on PR Daily. PR Daily Awards

3 in 4 companies will expand creative teams in 2nd half of 2019

Agility PR Solutions

Comms pros will be happy to know that recruiting in the creative and marketing fields is expected to intensify during the remainder of the year, new research from staffing firm The Creative Group shows. Marketing Public Relations marketing

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

Getting Creative with 100 of our Closest PR, Comms & Marketing Friends in SF

TrendKite

The best takeaways from our Getting Creative with Pitching event in San Francisco, co-hosted with the SF chapter of PRSA and AMA

Coca-Cola Freestyle combines content and creativity with “Make Your Mix” contest

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. A refreshing marketing mix. Now, we want to celebrate their creativity and individuality with a chance to win a little something just for continuing to be themselves.”. Marketing PR

Seven Ways to Recharge Your Creativity

Maine PR Maven

When you work in marketing, every day you’re called upon to be imaginative. Most people aren’t endless fountains of great ideas and beautiful prose, so learning some tips to recharge your creativity is very important. Marketing Social Media

2 in 3 companies will expand creative teams in first half of 2020

Agility PR Solutions

The job market awaiting creative and marketing professionals in the new year is a good one, according to new research from staffing firm The Creative Group. The post 2 in 3 companies will expand creative teams in first half of 2020 appeared first on Agility PR Solutions.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.