article thumbnail

AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essential part of their creative toolkit

Agility PR Solutions

On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative.

article thumbnail

Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.

Employee 150
article thumbnail

Content Marketing Tools: What You Need to Know About CapCut Creative Suite

Agility PR Solutions

For everyone who loves to make exciting transformations to photos and videos, CapCut Creative Suite is the best pick. In this […] The post Content Marketing Tools: What You Need to Know About CapCut Creative Suite appeared first on Agility PR Solutions.

article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

article thumbnail

Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. Surveys, […].

article thumbnail

New report reveals top 2022 salary and hiring trends in marketing and creative industry

Agility PR Solutions

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.