5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy.

Brand 114

Brand Branding Reputation LinkedIn 114

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. This essentially applying the principles of content marketing to recruiting.

Resources 78

Resources Creativity Publicity Local 78

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. Traditional and digital marketing. their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In the course of my networking this week, I’ve had a number of conversations about leads.

Marketing 60

Marketing B2B Local Customer Service 60

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Happy ThanksGiving Every Day.

How To 52

How To LinkedIn Local Social Media 52

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Also, check to see if there are any local parties or meet-ups scheduled around the event where you can hang out and network. Take Notes and Highlight Key Ideas.

Conference 62

Conference Marketing Local Advertising 62

PR 20/20

MARCH 26, 2020

Depending on your industry and audience, the best course of action might be to continue with business as usual — but do so mindfully. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. What not to do? It won't convince people that your preplanned webinar will help them in this time of crisis.

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

JANUARY 9, 2017

Think Local. Don’t overlook local printing options when considering publishing long-form content. Of course, the promotional aspect may not be as useful for businesses distributing a book to clients as it would be to a self-publishing author.

Print 120

Print How To Local Customer Service 120

PR in High Definition

DECEMBER 17, 2020

Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media. After being subject to nationwide and local lockdowns, where many of us were unable to see our closest friends and families, we all needed a little boost.

Trends 71

Trends Reputation Course Media Relations 71

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city.

Case Study 48

Case Study Video Study Film 48

Critical Mention

NOVEMBER 22, 2019

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. And of course, track negative mentions to instantly address and extinguish issues before they escalate. As previously mentioned, earned media comes in different forms. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. More and more brands are building out sites built around content. Think Local.

Brand 52

Brand Branding Media Local 52

Communications Conversations

SEPTEMBER 15, 2020

Chances are, you probably have a boss in your professional career that changed the course of your adult life. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. So, in many ways, those of us who any sort of content marketing should be thanking Kristina for paving the way!

Agency 78

Agency Trends Social Media Local 78

The Proactive Report

MAY 10, 2016

With intelligent use of small business online marketing you can expand your venture quickly. The beauty of Instagram is the appeal of visual content. Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too.

Small Business 100

Small Business Instagram Banking Fashion 100

Cision

MAY 23, 2016

Of course this means that we don’t always share a common context, at least relative to the not-so-distant past. For local businesses, considering peer grouping rather than age segmentation and/or broad generalizations may be a useful way to qualify people that you (or your competitors) may have overlooked.

Communications 206

Communications Television Transportation Study 206

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 111

Banking Content Marketing Examples Industry 111

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. And of course, you have HIPAA issues to worry about on everything you do. So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

wiredPRworks

NOVEMBER 23, 2016

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Happy ThanksGiving Every Day.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. I’m also focusing on taking electives courses that will help me in leadership development.

Insurance 60

Insurance Insurance Social Media Corporate 60

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts. I signed up to David’s list to get a free email course on design.

Digg 104

Digg SEO System Reddit 104

Buzzstream

OCTOBER 30, 2018

Releasing this much content also required sitting down and scheduling out releases over the course of a month. Many content marketers stress that the most important part of content marketing is creating great content, and benefits will come. Yes, building great content is extremely important.

Software 56

Software Report Data Strategy 56

Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. She’s right, of course. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

Measurement 40

Measurement Education Community Twitter 40

Sword and the Script

DECEMBER 1, 2015

It’s led to news coverage, like this piece by a local FOX affiliate in Boston. Of course you would and I would too. Take the Full Content Marketing Prescription. The same is true for content marketing. The authentic meaning behind that message is a critical marketing effectively with content.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. T: TO THE TARGET MARKET. C: COMMUNICATE AND D: DELIVER.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Content production. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 17: Be Nice Of course, I didn’t say that to her. For the last year I’ve been injured. But even before that my race times had I’d plateaued. Or so the thought process goes. I was nice.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing has three main pros.

Publicity 65

Publicity Small Business Advertising Advertising 65

Cision

JUNE 13, 2017

If you’re looking to drive awareness and engagement actions among more than just your most loyal fans (regular visitors to your blog), then you’ll want to chart a course to place your post on outside channels. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Image credit: Pixabay.

Software 122

Software Case Study Advertising Advertising 122

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. I stay, and focus on, the local scene.

Conference 60

Conference Industry Hotels Local 60