Deirdre Breakenridge

OCTOBER 31, 2019

If your organization only needs a camera once a year, try renting equipment from a local camera shop. I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year.

Software 294

Software Nonprofit Instagram Social Media 294

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. Most PR pros work with their clients to create plans where they outline pitch angles and content topics they want to execute over the course of a couple months.

Pitching 333

Pitching Case Study Leadership Data 333

Melissa Agnes

OCTOBER 16, 2014

College and academics, including me, push to increase enrollments in courses, believing in study, research, and degree programs to educate the next generation of emergency managers. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level. In conclusion.

Education 270

Education Government Policies Wikipedia 270

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. Put thought into scheduling.

Media 207

Media Meeting Interviews Film 207

PR for Anyone

MARCH 21, 2020

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. Most of my clients came from speaking engagements.

Real Estate 290

Real Estate Skype Radio Pitching 290

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

AUGUST 26, 2014

For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Many local chapters have working groups for new and young professionals. Consider joining PRSA. And don’t neglect the old fashioned “information interview.”

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Your job is to monitor national and local titles to track the spread of the story, gauge public sentiment, and identify emerging issues in real time. Part of a print monitoring mention. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Deirdre Breakenridge

OCTOBER 5, 2015

Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter. Questions to be answered by the community will include: What are or what were your favorite and least favorite public relations courses? Ai Zhang received her M.A.

Education 150

Education Community Course Twitter 150

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. I like all kinds of music from classic rock to country, pop and of course Latin music. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Consumer Strategy 245

Business Wire

MARCH 31, 2017

Rachel Lerman, Emily Parkhurst, Lauren Foster, Anika Anand, Michelle Li, Bryan Cohen, Taylor Soper, Matt Allinson Over 70 attendees gathered for the event and all took away many useful tips from these journalists over the course of an hour. If you’re pitching local, it helps to have a local area code. Yours better stand out.

Local 150

Local Media Pitching Report 150

Deirdre Breakenridge

DECEMBER 18, 2018

She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

Infographics 177

Infographics Internal International Journalism 177

Melissa Agnes

NOVEMBER 19, 2014

However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants.

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

MARCH 24, 2017

Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Proactive Report

JUNE 17, 2020

Facebook and other social media groups are now used on average by around a third (31%) for local news and information. You need to change course and use Instagram for your news distribution now. Gen-Z (18–24) are more than twice as likely to access news via social media.

Instagram 165

Instagram Groups Social Media Journalism 165

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

It’s another strong way to share expertise, of course, but content can also run on informed opinion. Proactive marketing of expertise is the first line of defense of course, but given the opportunity, a quick way to generate relevant news is to capitalize on breaking news stories relevant to customers. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

PRSay

APRIL 25, 2019

Seeing the APR as a chance to broaden my PR skills, I attended a spring 2017 luncheon hosted by my local PRSA Chapter , where a member who had just obtained her APR outlined the benefits of Accreditation. In January 2018, as I continued to study, I started talking to some local APRs about the process. Getting a boost at work.

Study 126

Study Course Case Study Local 126

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Of course, tickets were scarce by the time these announcements were made, but a few airlines did earn some reputation cred for their efforts. The American Red Cross. Everyday people.

Airlines 149

Airlines Reputation Local Policies 149

PRSay

FEBRUARY 21, 2020

In this case, the “injured parties” included the fans of Major League Baseball, the Astros own fans, management of other teams, and of course, the competing players whose attempts to win a World Series trophy were presumably thwarted by these cheating activities. Express empathy or remorse for injured parties.

Conference 202

Conference Training Small Business Leadership 202

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

PRSay

APRIL 4, 2019

Prior to submitting my application, I attended an APR Boot Camp at a local university. Plan to meet with your local Chapter’s APR Chair for helpful planning guidance, especially in the beginning of the process. I even enrolled in the APR Study Course , a self-paced course focused on the KSAs required to pass.

Case Study 128

Case Study Ethics Study Course 128

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college.

Storytelling 199

Storytelling Reddit Video Creativity 199

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Course Training Social Media 150

Cision

JUNE 13, 2017

If you’re looking to drive awareness and engagement actions among more than just your most loyal fans (regular visitors to your blog), then you’ll want to chart a course to place your post on outside channels. Goals can vary: from garnering awareness from new audiences to driving concrete leads for your products.

Blogging 215

Blogging Company Engineering Airlines 215

PRSay

OCTOBER 7, 2019

Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field. Military public affairs is primarily an on-the-job training approach, with a few weeks of the Defense Information School course work thrown in. Get to know the new war room. Learn the civilian language of PR. 16-18 in San Diego and Nov.

Public Affairs 137

Public Affairs Publicity Course Ethics 137

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Of course, there is nuance here depending on the type of business being pitched, the sexiness of the technology, venture capital versus private equity, the notoriety of the founders, and other factors. Relevant industry media, of course, should be pitched and local media are another option.

How To 149

How To B2B Pitching Storytelling 149

Cision

APRIL 10, 2017

Is it local, budget friendly travel? Before pitching via social, of course, identify what makes a writer tick and engage, comment or respond to their social media posts. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Does he or she focus on family travel?

Travel 174

Travel Pitching How To Radio 174

Deirdre Breakenridge

JANUARY 18, 2022

It takes courage to love yourself out-loud, we can see this through the numerous bills going throughout state, local, and federal legislatures – whether they be about race, gender, sexual orientation, or reproductive rights. I know, I know, it sounds pretty hokey. This also, I believe, helps me face fears as well. That inspires me.

Blogging 239

Blogging Ethics Social Media Privacy 239

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

PRSay

APRIL 19, 2018

When I made my transition I was fortunate to have been a member of my local PRSA Chapter, which provided a very supportive network of colleagues and friends. Become a member of the local Chapter or attend local events if you haven’t done so already. I frequently mentor individuals preparing for similar career changes.

Local 112

Local Resources Study Interviews 112

Cision

MAY 18, 2016

At the launch stage, colleagues from worldwide subsidiaries get together to run workshop and discuss implementation and course on sites. Further, the HQ representative and local staff interact on a regular basis to implement certain adjustments or additions.

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John Turiano.

Agency 120

Agency Real Estate Pitching Local 120