ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. They’ve even delivered 100 pies to my local hospital in NJ earlier this month! I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

PRSay

JUNE 26, 2024

“Preparing and planning are, of course, keys… but nothing will always go according to plan,” Tek said. In the communications business, we have a saying: ‘Something isn’t news until it’s local and personal,’” Thomas Brooks said. These problems that seemed far away, esoteric or scientific are now local and personal.”

Crisis Communications 85

Crisis Communications Crisis Communications Insurance 85

Bianchi Biz Blog

JULY 15, 2024

Anything manufacturing related, of course. I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 99

Meeting Media Interviews Pitching 99

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. Put thought into scheduling.

Media 207

Media Meeting Interviews Film 207

Communications Conversations

DECEMBER 15, 2020

The account continues, of course, but I thought it would be fun to give this a local and holiday flavor. So, let’s take a look at some of the more creative local festive Zoom backgrounds I could uncover among friends and colleagues this holiday season–starting with mine! Josh’s reaction, of course, is spot on.

Local 88

Local Creativity Course Twitter 88

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

NewsWhip

APRIL 6, 2023

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. This story spread across local media earning 56k engagements to six different articles. That being said, the 10 articles received more than 97k engagements.

Retail 78

Retail Brand Branding Local 78

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Reputation Crisis Communications 195

Buzzstream

JULY 16, 2024

Brand Awareness Lastly, if every local publication doesn’t include a link, the awareness and exposure you gain through the brand mentions can still send quality branded traffic to your website. Then you could create an article about the best cities for artists; of course, you can include “art galleries” for your targeted keywords.

Study 62

Study Pitching How To Data 62

Landis PR

OCTOBER 31, 2022

Originally founded by renowned Chef José Andrés in 2010 after a huge earthquake devastated Haiti, WCK is now first on the ground after a disaster, not only feeding communities with nourishing and delicious food but putting local chefs to work and training future chefs through its Food Producer Network.

Nonprofit 98

Nonprofit Local Community Small Business 98

ImPRessions - Crenshaw Communications

MAY 3, 2016

Tap into local pride. It’s easy to focus on big top-tier media with national reach, but it’s important to remember the power of the hyperlocal movement and local media, especially for consumer facing brands. Consider any and all local angels that could play to these types of opportunities. Find the niches.

Local 120

Local Viral Survey Consumer 120

PR Fuel

OCTOBER 8, 2022

Press releases are, of course, the perfect way to inform the public. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like. It could also result in local businesses getting in touch with your business. Perhaps you’re hosting a party for St. Real Estate.

Industry 105

Industry Company Real Estate Tourism 105

The Proactive Report

JUNE 17, 2020

Facebook and other social media groups are now used on average by around a third (31%) for local news and information. You need to change course and use Instagram for your news distribution now. Gen-Z (18–24) are more than twice as likely to access news via social media.

Instagram 165

Instagram Groups Social Media Journalism 165

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. I would try to make direct contact with organisations that have PR functions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Of course, the positive PR was laced with cynicism, and its plans to open an office in Long Island City, New York triggered an unexpected backlash. Rather than face months or years of protests from locals, it simply bowed out. The most stunning PR moves of all, of course, have come from Jeff Bezos himself.

Privacy 165

Privacy Retail Government Google 165

Maxim Behar

MARCH 12, 2021

what are the conditions for visiting the exotic destination Seychelles, how fast the vaccination of the local population is developing, and what are the great advantages for Bulgarian tourists there. - Of course, the obligation to wear masks, to keep distance, disinfection and hygiene everywhere remain the same. Nothing else!

Airlines 98

Airlines Hotels Local Course 98

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Deirdre Breakenridge

OCTOBER 31, 2019

If your organization only needs a camera once a year, try renting equipment from a local camera shop. I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year.

Software 294

Software Instagram Nonprofit Social Media 294

Onclusive

FEBRUARY 7, 2023

Let’s say a food brand asks its comms team to seek media coverage to promote how it’s using local ingredients to reduce its carbon footprint. Be bold enough to challenge  If it doesn’t seem genuine or feels misinformed, question it. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Brand Branding How To 195

Business Wire

MARCH 31, 2017

Rachel Lerman, Emily Parkhurst, Lauren Foster, Anika Anand, Michelle Li, Bryan Cohen, Taylor Soper, Matt Allinson Over 70 attendees gathered for the event and all took away many useful tips from these journalists over the course of an hour. If you’re pitching local, it helps to have a local area code. Yours better stand out.

Local 150

Local Media Pitching Report 150

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. Most PR pros work with their clients to create plans where they outline pitch angles and content topics they want to execute over the course of a couple months.

Pitching 333

Pitching Case Study Leadership Data 333

PRSay

APRIL 25, 2019

Seeing the APR as a chance to broaden my PR skills, I attended a spring 2017 luncheon hosted by my local PRSA Chapter , where a member who had just obtained her APR outlined the benefits of Accreditation. In January 2018, as I continued to study, I started talking to some local APRs about the process. Getting a boost at work.

Study 120

Study Course Case Study Local 120

Victorious PR

FEBRUARY 22, 2023

Fortunately for companies facing this very question, there is a new PR course rolling out its welcome mat that was designed specifically to help busy CEOs master public relations and maximize their brand’s potential. Our Authority Creator program is unlike any other course on the market. Gain the trust of your target audience.

Real Estate 52

Real Estate Course Pitching Education 52

Deirdre Breakenridge

DECEMBER 18, 2018

She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

Infographics 177

Infographics Internal International Journalism 177

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

It’s another strong way to share expertise, of course, but content can also run on informed opinion. Proactive marketing of expertise is the first line of defense of course, but given the opportunity, a quick way to generate relevant news is to capitalize on breaking news stories relevant to customers. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Many of the most successful PR professionals were either former journalists or journalism students. How was your transition into public relations?

Communications 187

Communications Sports Journalism Fashion 187

Melissa Agnes

JUNE 11, 2014

What if you changed the relationship to one where instead of being treated as the local delinquent, you were loved and respected and even welcomed in the community? How about part time jobs for local teens coupled with safety courses? Coaching local sports teams is always appreciated. Impossible you say?

Crisis 227

Crisis Strategy Chemicals Local 227

5W PR

MARCH 31, 2023

Of course, you can’t forget the summer holidays as a promotional move. Brands can also highlight locally sourced ingredients or commitment to cutting carbon emissions. For instance, a brand may offer a limited edition flavor in summer months. Alcoholic brands may offer discounted prices on kits for refreshing summer cocktails.

Consumer 88

Consumer Local Brand Branding 88

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Look at your local Chambers of Commerce. That is the beauty of being a Solo, you can chart your own course wherever it takes you.

Conference 80

Conference Reddit Local Course 80

Deirdre Breakenridge

OCTOBER 5, 2015

Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter. Questions to be answered by the community will include: What are or what were your favorite and least favorite public relations courses? Ai Zhang received her M.A.

Education 150

Education Community Course Twitter 150

NewsWhip

DECEMBER 21, 2022

Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . The first was about a driver that saved a dog from a backyard pool, which was covered to huge adulation by local site KSLA. Human interest drove public interest .

Brand 78

Brand Branding Policies Local 78

Maxim Behar

FEBRUARY 5, 2023

Often, even the locals refer to the Seychelles as a “small country”, but my good friend and the republic's first elected president, Sir James Mancham, who left us six years ago, was often fond of saying, “A country surrounded by an ocean can't be small.” But on the other hand, of course, are the givens from God.

Hotels 119

Hotels Government Tourism Local 119

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. Local real estate developer. I’d love to talk to him about the local real estate market and how he got into real estate investing. #5 I’m making slow progress on the list (thanks global pandemic!),

Real Estate 88

Real Estate Local Meeting Sports 88