Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. No matter the industry, marketing has become increasingly complex! Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one? At PR 20/20, we believe there is. What not to do?

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Looking to master new marketing skills this year?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In the course of my networking this week, I’ve had a number of conversations about leads.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Determine what will be the most valuable information for you and your team, and your marketing goals and strategy.

Conference 62

Conference Marketing Local Advertising 62

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

JUNE 13, 2017

If you’re looking to drive awareness and engagement actions among more than just your most loyal fans (regular visitors to your blog), then you’ll want to chart a course to place your post on outside channels. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Pitching 119

Pitching Strategy Film Advertising 119

5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results. Be a Dedicated Publisher.

Brand 114

Brand Branding Reputation LinkedIn 114

Communications Conversations

MARCH 6, 2020

Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? That’s usually met with “why don’t you find a local event instead?” Time will tell, of course, but that’s my thought–and hope. ” Really smart.

Employee 78

Employee Insurance Insurance Real Estate 78

Solo PR Pro

AUGUST 14, 2018

Your best course of action? Use Your Content Marketing Strategy. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation. The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). And, I know a lot of people from Minnesota visit San Diego each year to attend Social Media Marketing World. I see other folks attend Content Marketing World in Cleveland each year and listen to speakers like Kevin-freaking-Spacey present. .”

Conference 60

Conference Industry Hotels Local 60

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Of course, the latter taps an army of unpaid contributors.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? The unemployment rate is the lowest we’ve seen in nearly 20 years.

Resources 78

Resources Creativity Publicity Local 78

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? About Barbara Rozgonyi : Marketing Expert Speaker, Sales Trainer, Business Development Consultant, and Executive Leadership Coach. What about you?

How To 52

How To LinkedIn Local Social Media 52

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Think Local. The Book Patch. Author House.

Print 120

Print How To Local Customer Service 120

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. More Human Marketing Services. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. Of course, you can’t expect to generate new business just by creating an account on the social platform of your choosing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

FEBRUARY 21, 2017

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. What has changed the most about marketing over the course of your career?

Marketing 66

Marketing System Data Tools 66

Communications Conversations

SEPTEMBER 15, 2020

Chances are, you probably have a boss in your professional career that changed the course of your adult life. Janet Swiecichowski, vice president, CEL Marketing. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. I wanted to include those people, too. Trend-setters.

Agency 78

Agency Trends Social Media Local 78

The Proactive Report

MAY 10, 2016

With intelligent use of small business online marketing you can expand your venture quickly. The beauty of Instagram is the appeal of visual content. Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too. Test the Market.

Small Business 100

Small Business Instagram Banking Fashion 100

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing has three main pros.

Publicity 62

Publicity Small Business Advertising Advertising 62

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. It’s free evergreen content.

Publicity 87

Publicity Case Study Infographics Energy 87

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city.

Case Study 48

Case Study Video Study Film 48

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. More and more brands are building out sites built around content. Think Local.

Brand 52

Brand Branding Media Local 52

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. social + content marketing). Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

PR in High Definition

DECEMBER 17, 2020

Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media. After being subject to nationwide and local lockdowns, where many of us were unable to see our closest friends and families, we all needed a little boost.

Trends 71

Trends Reputation Course Media Relations 71