Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

AUGUST 14, 2018

Your best course of action? Use Your Content Marketing Strategy. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation.

Reputation 79

Reputation Infographics Crisis Management Local 79

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. Traditional and digital marketing. their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Of course, the latter taps an army of unpaid contributors.

Journalism 120

Journalism Local Data Mobile 120

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). And, I know a lot of people from Minnesota visit San Diego each year to attend Social Media Marketing World. I stay, and focus on, the local scene. PRSA National. International IABC. Not a single one.

Conference 60

Conference Industry Hotels Local 60

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management.

How To 52

How To LinkedIn Local Social Media 52

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. Additional considerations include, catering, hire a photographer, sharing photos on social media in real time. This essentially applying the principles of content marketing to recruiting.

Resources 78

Resources Creativity Publicity Local 78

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In the course of my networking this week, I’ve had a number of conversations about leads.

Marketing 60

Marketing B2B Local Customer Service 60

The Proactive Report

MAY 10, 2016

With intelligent use of small business online marketing you can expand your venture quickly. The beauty of Instagram is the appeal of visual content. Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too.

Small Business 100

Small Business Instagram Banking Fashion 100

Communications Conversations

SEPTEMBER 15, 2020

It’s an interesting one in that it’s not wholly tied to social media, as many lists are. To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. Trend-setters –and again, not just social media trend setters.

Agency 78

Agency Trends Social Media Local 78

PR in High Definition

DECEMBER 17, 2020

Companies, and particularly in-house PR teams, are focusing less and less on traditional media coverage. Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media. Cancel culture continues on.

Trends 71

Trends Reputation Course Media Relations 71

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game.

Publicity 62

Publicity Small Business Advertising Advertising 62

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city.

Case Study 48

Case Study Video Study Film 48

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Brand 52

Brand Branding Media Local 52

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 77

Blogging Company Engineering Airlines 77

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. It’s free evergreen content. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. It’s a more digital content marketing focused role, which is part of the work that I really love.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Meltwater case study. Image credit: Pixabay.

Software 126

Software Case Study Advertising Advertising 126

Beyond PR

MARCH 17, 2016

If you are looking to broaden your networks and build trusting (and profitable) relationships with your customers, consider incorporating a few of these budget-friendly marketing ideas into the mix. Social Media Marketing. For businesses, social media provides a means to communicate directly and honestly with audiences.

Marketing 40

Marketing Small Business Web Nonprofit 40

wiredPRworks

NOVEMBER 23, 2016

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Want to reach local journalists and influencers? A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. CC0 Photo – Small Czech repository of local free-to-use photos. If you’re like me, you may find one site that works and overuse it to the point of repetition.

Engineering 120

Engineering Creativity Google Community 120

MaccaPR

NOVEMBER 10, 2015

The event’s DISRUPTORS theme was designed to convince marketers to take notice of tactics that were new or outside of their normal course of action in business. Feed Social Media As If It’s A Living Breathing Organism. Social is here to stay and we need to figure out how we can be part of that ecosystem.”

Marketing 48

Marketing Social Media Video Mobile 48

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. We still need each other.

Media 112

Media Journalism Report Video 112

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Content Curation System One. Whitespark Local Pulse.

Digg 104

Digg SEO System Reddit 104

Buzzstream

OCTOBER 30, 2018

Releasing this much content also required sitting down and scheduling out releases over the course of a month. Many content marketers stress that the most important part of content marketing is creating great content, and benefits will come. Yes, building great content is extremely important.

Software 56

Software Report Data Strategy 56

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. . I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Third, Social Media Experience. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Buzzstream

JUNE 20, 2018

This team focuses on creating longform content, building reader relationships, and (of course) link building. Retailers could easily create content around particular branches and stores, earning local links and media mentions. This type of content also does an awesome job of earning links naturally over time.

Case Study 70

Case Study Retail Examples Community 70

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 17: Be Nice Of course, I didn’t say that to her.

Digital PR 60

Digital PR SEO Small Business Blogging 60