Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

SEPTEMBER 15, 2020

Chances are, you probably have a boss in your professional career that changed the course of your adult life. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. So, in many ways, those of us who any sort of content marketing should be thanking Kristina for paving the way!

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Public Domain (CC0) or Equivalent.

Engineering 120

Engineering Creativity Google Community 120

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. More and more brands are building out sites built around content. The other half got it.

Brand 52

Brand Branding Media Local 52

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. It’s free evergreen content. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco.

Software 126

Software Case Study Advertising Advertising 126

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing has three main pros.

Publicity 63

Publicity Small Business Advertising Advertising 63

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. More Human Marketing Services. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

MARCH 17, 2016

Of course, you can’t expect to generate new business just by creating an account on the social platform of your choosing. Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. This question resulted in a wide range of answers from the #MeasurePR community. She’s right, of course. Congratulations to Shonali, and the whole #MeasurePR community, for five years of smart content!

Measurement 40

Measurement Education Community Twitter 40

Buzzstream

JUNE 20, 2018

This team focuses on creating longform content, building reader relationships, and (of course) link building. Retailers could easily create content around particular branches and stores, earning local links and media mentions. This type of content also does an awesome job of earning links naturally over time.

Case Study 70

Case Study Retail Examples Community 70

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. I’m also focusing on taking electives courses that will help me in leadership development.

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

OCTOBER 30, 2018

We needed to ensure the project was communicated to everyone involved, both internally and externally. Releasing this much content also required sitting down and scheduling out releases over the course of a month. Marketing sent out vendor communications to products that made the reports. The Campaign’s Impact.

Software 56

Software Report Data Strategy 56

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). What has changed the most about marketing over the course of your career? Data is the lynchpin of marketing success.

Marketing 66

Marketing System Data Tools 66

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52