PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Most had experienced teams and investors and/or corporate backers.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. 3) Training events or skills showcase.

Resources 78

Resources Creativity Publicity Local 78

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. I stay, and focus on, the local scene.

Conference 60

Conference Industry Hotels Local 60

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. Traditional and digital marketing. their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In the course of my networking this week, I’ve had a number of conversations about leads.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media.

Trends 71

Trends Reputation Course Media Relations 71

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Critical Mention

NOVEMBER 22, 2019

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. And of course, track negative mentions to instantly address and extinguish issues before they escalate. As previously mentioned, earned media comes in different forms. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The company has been self-funded to date.

Software 126

Software Case Study Advertising Advertising 126

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. This was especially true when I made the shift to corporate health care. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city.

Case Study 48

Case Study Video Study Film 48

Communications Conversations

AUGUST 31, 2018

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. ” I’ve been surprised by how similar content marketing is to journalism. Media conglomerates are eating up local news outlets. Specifically, I’ve started to take charge of our markets west of the Mississippi River.

Media 112

Media Journalism Report Video 112

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Content production. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. . I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81