New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. If not done so already get with a competent business attorney as well as certainly some marketing folks to make sure that you have the appropriate language and processes in place.

Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The web and the internet have enabled communities to form around an organisation, topic or issue.

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The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. Could anyone create a consumer-viable product, using multiple projectors locations, without making it too complex and expensive to set up and use? Immersive marketing. And marketing will need to change, again.

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How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. What is the role of social media marketing in 2019? What prompts consumers to follow your organization?

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It will not change the price of the items for consumers.”

Convert your Web traffic with these 6 tips

PR Daily

If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. These bits of text reassure visitors about their decision to click on your Web address.

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How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Mobile marketing comes into play most when consumers take action.

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Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. Do you want to know whether your influencer marketing campaign is leading to sales?

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Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.). YouTube to stop marketing to children.

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Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

Forecasting 10 hot marketing fads for 2020

PR Daily

Unfortunately, we don’t have a magic marketing mirror that reveals the fairest fads and forecasts in all the land, but Core dna sheds light on which tactics are primed to rule in 2020. Core dna predicts that half of all web searches will be conducted by voice next year.

How to use consumer insight to hone content marketing efforts

PR Daily

For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it.

Consumers lash out at Calvin Klein’s ‘upskirt’ ad

PR Daily

Calvin Klein has a reputation for being risqué, but consumers are calling the brand’s latest marketing stunt more offensive than titillating. The fashion brand’s social media team gave consumers a peek at the newest ad in a campaign called “Erotica.”

What Happens When PR and Marketing Mesh

Onclusive

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Marketing has evolved and will continue to evolved so social media will be one part of the mix.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

Now the platform is working with other apps, adding video games and augmented reality features and a new ad network to convince investors and consumers alike the brand has staying power. The mobile games market was expected to hit $63.2 Some marketers think the changes offer promise.

Marketing without Authority is Marketing without Accountability

Sword and the Script

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. I find that statement is often true for the entire marketing shop in many organizations.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Director of marketing and public relations—Boys & Girls Clubs of America (Florida). Senior associate, content marketing—Cvent (Washington, D.C.).

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.

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30 jobs in the PR and marketing world

PR Daily

— JAXA Web (@JAXA_en) September 5, 2016. Check out these jobs from a few of the top phone manufacturers: Apple seeks a marketing producer in Cupertino, California. Samsung is searching for a digital marketing manager in Dubai. and Ireland marketing manager—Revlon Inc.

30 jobs in the PR and marketing world

PR Daily

Here are four reasons PR and marketing pros go gaga over their careers: There’s a fast-paced, versatile schedule. Marketers must be nimble and continually adapt to changes in the industry. PR and marketing pros are happy knowing their efforts will be well compensated.

7 guidelines for content marketers to craft winning listicles

PR Daily

Some content marketers—and readers—have grown weary of listicles. They lend themselves to online sharing and increase web traffic. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Content Marketing listicle

30 jobs in the PR and marketing world

PR Daily

For example, “Leadership in Product Management with Mobile and Healthcare Expertise” or “Marketing Professional for High-Growth Companies.”. Here is a sampling of open positions at LinkedIn: Consumer marketing manager – Careers in San Francisco. Marketing manager—The Toro Co.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

Doctor Spin

Qualified keyword research, lengthy blog posts with 10+ images per post, various open graph adaptations, a reasonable page rank, and tested headlines are only a few time-consuming efforts needed to create successful blog content.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. Consumers trust others of similar ilk.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .

Influence or Popularity? Examining Influencer Marketing

Sword and the Script

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define.

11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better.

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Internet Marketing Trends: What’s the Business Impact? [UML]

Sword and the Script

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends.

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It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Marketers are accusing competitors of post-truth PR claims. I thought I’d offer the following tips: We’re all news consumers too. There will always be bad actors in marketing, the Trumpian brawlers who want to win at any cost.

Singles’ Day on Chinese Social Media

Flack's Revenge

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Sellers are using social media to win over the consumer. Events Social Media Tech PR Uncategorized Web/Tech

3 Powerful Ways to Link Your Business to a Social Cause

Cision

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Supporting a social cause is especially effective for younger consumers.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche.