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How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Voice search is infiltrating more and more aspects of consumers’ daily lives. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.].

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

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The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. Could anyone create a consumer-viable product, using multiple projectors locations, without making it too complex and expensive to set up and use? There is a way to interact with holograms without having to use projectors: Augmentation technology. Immersive marketing.

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3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. PR pros connect to consumers through more than just focus groups or email; they also hear from them on Facebook, Twitter and Snapchat. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms. Content marketing, brand journalism, all of these sort of things have a real risk of being fad-like.

Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive. As PR pros grapple with industry changes spurred by new technology, they might be inclined to focus on content creation and social media. A usable and intuitive website is essential for any business.

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5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Artificial Intelligence Of all the technological shifts that are taking place right now, the one that casts the largest shadow over PR is the emergence of artificial intelligence.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved. Marketing has evolved and will continue to evolved so social media will be one part of the mix.

Marketing without Authority is Marketing without Accountability

Sword and the Script

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors. I find that statement is often true for the entire marketing shop in many organizations. The 3 Causes of Marketing without Authority .

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Marketing has evolved and will continue to evolve… there are several new tactics worth watching: Voice as a user interface… Amazon ads… [and] businesses have to find ways to bring better content to market faster without sacrificing quality.

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Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine. Successful technologies have their big adoption moment—the event that pushes them past the “tipping point” to become a part of everyday life. Yet, until now, consumer demand has lagged. These recommendations can help healthcare marketers effectively support their telehealth initiatives, across all marketing channels.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Influence or Popularity? Examining Influencer Marketing

Sword and the Script

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. Defining Influence in Marketing.

Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. 1) How would you characterize the state of marketing infrastructure in 2018?

42+ Artificial Intelligence Tools for Marketers

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

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How content marketing has changed PR

PR Daily

Major changes in digital marketing and PR have revealed how social technologies, devices and ubiquitous Internet access have opened the doors for round-the-clock connectivity to everything on the Web. That connectivity enables consumers and brand managers to create, consume, publish, interact and transact anywhere, at anytime. Organizations are increasingly leveraging content marketing to boost owned media as well as their effectiveness in securing earned media.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

It’s about marketing that transcends products and features to tell a more meaningful story. It takes a big idea to attract the attention of consumers and get them to buy your product…”. And PR campaigns do the heavy lifting of telling the market about the innovation.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distribution

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How DOES Mobile Change The Brandscape?

Shift Communications

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the internet of a decade ago, users experienced brands primarily through web browsers. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. Marketers and advertisers pay attention to this. Marketing Coordinator.

Fragments, Social Media & Channels; Unscripted Marketing Links

Sword and the Script

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In 2015, there are literally hundreds of channels where consumers access content.”. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space. The economics of marketing with all spokes and no hub is unsustainable.

How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-two percent of marketers rate creating more engaging content as their biggest challenge.

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Below are the 10 most significant areas where automation can benefit businesses and marketers, as well as some tips on how to get the most out of automation for the marketing department. Feature #2: Email marketing. Guest Post by Deeana Radley.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience. B2B marketers are also claiming success.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Since then it is a new game, as more people are discovering and consuming news through social media. Only a small percentage of their stories get significant page views on the web. The team looked for winners according to a range of data such as web traffic growth, and social consumption and sharing. Cross posted on Hack the Feed.

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The Future of Social Media Isn’t Video – this is…

Norton's Notes

When was the last time you came across a marketing campaign without a video element? According to this article , over 60% of marketers plan to increase their investment in video over the next year. There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

7 tech mistakes content marketers make

PR Daily

If you aren't allocating ample time to the tech side of content marketing, you're probably wasting a lot of time. It's easy to become consumed with creating content, but smart content creation requires a lot of thought and planning. Here are seven costly technology mistakes content marketers make. Because his article was so controversial, it was mentioned thousands of times on the Web. Online marketers can't avoid technology.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. Podcasts may be the other last mile in marketing , that last little bit of undivided attention, during a commute or a workout. And that’s the theme for this week’s Unscripted Marketing links [UML].

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Influencer fraud’s $1.3B price tag—and how marketers can respond

PR Daily

Influencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring down the whole scheme. The event, sponsored by Sylo, is an attempt to bring the communications and marketing world together to solve what some see as an existential threat to digital marketing and influencer campaigns. “It’s Some brands have struck back against the unregulated nature of influencer marketing.

How marketers can reach Generation Z

PR Daily

Similar to millennials, Gen Z—sometimes called Gen WE—consumers are complex, but they’re also more self-aware, success oriented, socially responsible and globally minded than their predecessors. Proprietary research from the communications agency Zeno Group suggests taking a genuine approach to this enigmatic consumer group. Here’s a breakdown of the study, along with a few takeaways for marketers left scratching their heads: Technology.

30 jobs in the PR and marketing world

PR Daily

Candidates should have strong graphic design skills and know about the latest social media and technology trends and tools. See what else we have in this week’s professional pickings: Social media marketing manager—International Justice Mission (Washington, D.C.). Account manager—HKA Marketing Communications (California). Web content editor—University of Kent (United Kingdom). Senior manager of marketing technology—Best Buy (Minnesota).

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve. Two recent announcements seek to make the processes more effective for the growing number of PR, marketing and social media pros moving to online campaigns. recently introduced Pound, a technology that tracks a piece of content’s spread across social media platforms.

Everything PR Pros Need to Know About Influencer Marketing Part II

Business Wire

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message. You may need to use technology to track these metrics.

30 jobs in the PR and marketing world

PR Daily

Well-written copy is an important element of successful PR efforts, especially with a continuing emphasis on brand journalism and content marketing. NewsCred bills itself as the world’s leading content marketing platform, and creates content for Pepsi, Pfizer, Dell, Diageo, Spotify and other brands in order to boost brand appeal and capture audience attention. You should also have at least three years of experience editing Web content and experience managing content production.

30 jobs in the PR and marketing world

PR Daily

If your LinkedIn profile and résumé are truthful and up to date and you have impeccable digital skills, Microsoft is looking for a marketing communications manager at its headquarters in Redmond, Washington. The marketing communications manager will use web, social media, email, and owned and paid media for generating leads to attend Microsoft events. Senior marketing manager, customer acquisition and social media—Amazon (England). Marketing director—TEGNA (Missouri).

30 jobs in the PR and marketing world

PR Daily

The demand for marketing, creative, digital and communications professionals is on the rise—and so is the price for new hires. Recruiters from the Paladin Blog reported that as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing. Market research analyst: $64,599.

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10 ways to combine SEO and content marketing

PR Daily

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing. Here are 10 ways you can ensure that the two digital marketing tools work in harmony: 1. Gain yours by entering our content marketing awards. ].

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Pay to Play: Why PR and Marketing Should Care Net Neutrality [UML]

Sword and the Script

This issue will directly impact everyone with internet access in America – and I have also conculcated it will have outsized effects on marketing and PR. Given how intertwined marketing has become on the web, I believe there’s good reason to believe this will fundamentally change the economics of marketing and digital marketing. So, net neutrality is the theme for this week’s Unscripted Marketing links [UML].

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17 calls-to-action that work in health care marketing

PR Daily

You’re a savvy marketer—savvy enough that you probably turn off your brain whenever you hear the word “engagement.” But here’s where things get tricky—“engagement” isn’t necessarily meaningless, but it also isn’t a cure-all panacea for your marketing woes. Because while your consumer might not need your brand-spanking new IMRT technology today, they might need it a few months or even years from now—and you definitely want to be top-of-mind when that need arises.

13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. Future growth will come from developing markets. #2 79% of consumers are willing to share data if there is clear personal benefit.

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