Bring Businesses to Consumers’ Homes

5W PR

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

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4 Ways to Win Over Skeptical Consumers

Cision

In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions. Content Marketing Marketing

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. For restaurants and other companies severely affected by the coronavirus pandemic, keeping marketing messages flexible is crucial.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? and the electric vehicle in other markets,” says York.

Time for holiday marketing prep—consumers are shopping earlier

Agility PR Solutions

The post Time for holiday marketing prep—consumers are shopping earlier appeared first on Agility PR Solutions. Marketing Public Relations trends

The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Why marketers aren’t meeting CX demands of hyperadoptive consumers

Agility PR Solutions

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.

Study: Consumers see PR and marketing as interchangeable

PR Daily

Is the merging of marketing and PR functions diluting PR’s credibility? For decades, there has been a basic assumption about the need for separation between earned media and marketing duties. Marketers helped sell your product and generally played by different rules. However, in today’s communications landscape, many functions of the PR pro are merging with those of marketing departments. One key for marketers is to carefully protect their brand reputation.

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Multicultural consumers streaming content more as social distancing continues

Agility PR Solutions

Believe it or not, consumers are streaming even more content. We already know that nearly 19 percent of the time that consumers are spending on TV at […]. The post Multicultural consumers streaming content more as social distancing continues appeared first on Agility PR Solutions.

How TikTok can help marketers reach younger consumers

PR Daily

If you’re a marketer, you’re probably at least considering TikTok as a strategic move to reach the next generation of customers. Still, just as marketers had a hard time optimizing the popularity of Snapchat, how do brands know whether TikTok is right for them?

Consumer trends that will help communicators in 2020

PR Daily

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. . In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. .

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

How coronavirus has changed the influencer marketing industry for consumers and brands

Agility PR Solutions

As a result of the economic disruption caused by the ongoing coronavirus pandemic, we’ve seen a huge number of brands scale back their marketing activity. The post How coronavirus has changed the influencer marketing industry for consumers and brands appeared first on Agility PR Solutions.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions. Marketing Public Relations marketing

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

For them, there’s a disconnect between the “do-goodery” proclaimed in superficial marketing campaigns and the significant economic, social justice and environmental challenges that shape their lives and sense of possibilities.

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What consumers expect from brands during COVID-19 pandemic

Agility PR Solutions

The survey of more than 1,000 consumers found that the majority of shoppers don’t expect retailers to have all of the items they want in stock (60 percent), and virtually all shoppers […]. Covid-19 Marketing Public Relations marketing

5 comprehensive ways to appeal to modern-day consumers

Agility PR Solutions

Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. Marketing Public Relations marketing

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. What is the role of social media marketing in 2019? What prompts consumers to follow your organization?

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. Executive Communication Leadership Communications Marketing PR

Four consumer behavior segments that have emerged during the COVID-19 pandemic

Agility PR Solutions

As consumer behaviors continue to evolve during the COVID-19 crisis, new research from tax and advisory services firm EY defines four distinct consumer behavior segments, with key insights for marketers and communicators.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It will not change the price of the items for consumers.”

Consumers are finding influencers more helpful and trustworthy than brands during COVID

Agility PR Solutions

The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust.

Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19

Agility PR Solutions

As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last.

Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions. Marketing Public Relations branding

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Marketing can tap into humor or into social responsibility, but trying to do both at once can be tricky, if not downright treacherous. The post Burger King taps into consumer angst with ‘Real Meals’ appeared first on PR Daily.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first.

Tips for marketing to the change-averse consumer

Agility PR Solutions

The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before.

2020 shopping outlook—6 consumer trends to watch this year

Agility PR Solutions

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions. Marketing Public Relations marketing

Want to reach consumers? Text them, says new mobile report

Agility PR Solutions

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The post Want to reach consumers?