Ronn Torossian
OCTOBER 12, 2021
According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on. Business Featured 5WPR CEO Insights MARKETING Strategy
PRSay
OCTOBER 10, 2022
brands have been gearing up full throttle on PR and marketing communications campaigns. Consumers are ready for fun. And another interesting find: Marketing that features celebrities is not as interesting to consumers as you’d think.
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PR Daily
MARCH 24, 2022
The “instagramability” of an activation became a crucial element of communications and influencer marketing. Since influencer marketing has been around for over a decade, the stakes have increased—and now usually include payment. Here are three emerging consumer expectations: 1.
Ronn Torossian
MARCH 1, 2022
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.
Mindful Marketing
OCTOBER 9, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Still, many marketers find it fascinating.
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior.
Cision
SEPTEMBER 22, 2016
In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. PTE consumers have high standards.
Agility PR Solutions
SEPTEMBER 13, 2022
New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers. Marketing Public Relations marketing
Agility PR Solutions
APRIL 6, 2022
The post Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year appeared first on Agility PR Solutions. Marketing Public Relations marketing
Agility PR Solutions
FEBRUARY 12, 2023
How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? Marketing Public Relations marketing
Agility PR Solutions
AUGUST 9, 2021
One critical step in developing any marketing strategy is understanding the target audience. The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. Analysis Public Relations marketing
Agility PR Solutions
OCTOBER 16, 2022
The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions. Public Relations marketing
Ronn Torossian
APRIL 29, 2019
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency StrategyEveryone likes to feel as if they are a part of something.
5W PR
NOVEMBER 2, 2022
Given below are tips on understanding and marketing to this generation. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Consumer PR
Agility PR Solutions
MARCH 5, 2023
These days, so many content channels are available that no one could possibly engage with them all on a regular basis.
Shift Communications
NOVEMBER 29, 2022
By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Blog Consumer Social Media
Ronn Torossian
AUGUST 27, 2021
Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.
5W PR
AUGUST 10, 2020
Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.
Agility PR Solutions
FEBRUARY 8, 2023
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement. Marketing Public Relations marketing
Agility PR Solutions
SEPTEMBER 22, 2022
Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. Marketing Public Relations marketing
PR Daily
NOVEMBER 1, 2022
Last week, I wrote about some unexpected insights into the relationship between publication authority (reputation and reach) and consumer behavior. What are those consumer actions? Brand relevance would seem to be a strong predictor of consumer behavior.
Agility PR Solutions
DECEMBER 14, 2022
New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. The study, recently conducted by Forrester Consulting, surveyed more than 300 marketing decision-makers at […].
PR Daily
JULY 29, 2021
A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers. Marketing departments need to transform into thriving revenue centers, and to do that they must adopt a new model,” Pedowitz says. “It’s
PR Daily
NOVEMBER 27, 2019
In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions. Content Marketing Marketing
The Hoyt Organization
FEBRUARY 16, 2023
At the time, these were the highest priced condos to enter […] The post Building Consumer Affinity For Four Seasons Luxury Residences appeared first on The Hoyt Organization. Real Estate brand management communication marketing media relations Public Relations
Agility PR Solutions
JANUARY 30, 2022
According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.
Ronn Torossian
SEPTEMBER 9, 2019
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. Business Entrepreneur PR Inspiration Public Relations 5W PR 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Ronn Torossian Strategy
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.
Mindful Marketing
OCTOBER 23, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Halloween is a time when many companies give a glimpse into their dark sides, usually with carefully created, humor-filled ads.
Business Wire
JANUARY 26, 2023
As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. public relations marketing
Agility PR Solutions
SEPTEMBER 29, 2021
Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience.
Ronn Torossian
MAY 27, 2021
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].
Agility PR Solutions
DECEMBER 8, 2020
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a winning experience.
Agility PR Solutions
OCTOBER 24, 2021
The post Did COVID kill marketing “techlash”? Consumers’ fear of martech drops as acceptance spikes appeared first on Agility PR Solutions.
Agility PR Solutions
MAY 10, 2022
The firm’s 2022 Consumer Survey Report focuses on the efficacy of the experience brands […]. The post New study reveals new consumer attitudes about personalization, data collection practices appeared first on Agility PR Solutions. Public Relations marketing
PR Daily
SEPTEMBER 17, 2020
While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.
Agility PR Solutions
OCTOBER 3, 2021
The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions.
Agility PR Solutions
OCTOBER 20, 2021
According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification. Marketing Public Relations marketing
PR Daily
AUGUST 17, 2020
As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.
Agility PR Solutions
SEPTEMBER 16, 2020
New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. Marketing Public Relations marketing
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