Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

4 Ways to Win Over Skeptical Consumers

Cision

In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money.

Time for holiday marketing prep—consumers are shopping earlier

Agility PR Solutions

The post Time for holiday marketing prep—consumers are shopping earlier appeared first on Agility PR Solutions. Marketing Public Relations trends

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

Study: Consumers see PR and marketing as interchangeable

PR Daily

Is the merging of marketing and PR functions diluting PR’s credibility? For decades, there has been a basic assumption about the need for separation between earned media and marketing duties. Marketers helped sell your product and generally played by different rules. However, in today’s communications landscape, many functions of the PR pro are merging with those of marketing departments. One key for marketers is to carefully protect their brand reputation.

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Survey: Gen Z consumers are skeptical about most businesses

PR Daily

For them, there’s a disconnect between the “do-goodery” proclaimed in superficial marketing campaigns and the significant economic, social justice and environmental challenges that shape their lives and sense of possibilities.

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4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions. Marketing Public Relations marketing

Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. What is the role of social media marketing in 2019? What prompts consumers to follow your organization?

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Want to reach consumers? Text them, says new mobile report

Agility PR Solutions

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The post Want to reach consumers?

Disrupting brand preference—more than ever, consumers are buying nontraditionally

Agility PR Solutions

A new report from digital media and marketing trade association IAB shows that shoppers of “disruptor” (or direct) brands—those that are predominantly sold online, and marketed directly to […]. Marketing Public Relations branding

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Align your goals with consumer needs.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It will not change the price of the items for consumers.”

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. Executive Communication Leadership Communications Marketing PR

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch.

Tips for marketing to the change-averse consumer

Agility PR Solutions

The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before.

All consumer sectors want blended experiences—how can brands deliver?

Agility PR Solutions

No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice, according to new research from the CMO Council. Marketing Public Relations marketing

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Marketing can tap into humor or into social responsibility, but trying to do both at once can be tricky, if not downright treacherous. The post Burger King taps into consumer angst with ‘Real Meals’ appeared first on PR Daily.

Marketing Communications

Onclusive

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. Content marketing can feel like magic , but in reality, it takes a deep understanding of how each of your tactics works—not to mention a solid plan for putting those tactics together. a content marketing agency.

Consumer confidence to fuel holiday spending surge—and marketing showdown

Agility PR Solutions

The post Consumer confidence to fuel holiday spending surge—and marketing showdown appeared first on Agility PR Solutions.

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Brand Community Content Marketing Media Relations News Public Relations

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

Robocalls might be a cheap, useful tool, but new reports suggest their overuse is undermining marketing by phone. Cellphones have revolutionized the way people connect, and marketers and PR pros have gained access to audiences through mobile apps and more. Marketing

Consumer holiday attitudes and marketing behaviors—what’s working in 2018?

Agility PR Solutions

“The key for marketers this season is to use all of the data they […]. The post Consumer holiday attitudes and marketing behaviors—what’s working in 2018? Marketing Public Relations marketing

Why PR is so Important for Consumer Electronics

5W PR

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Every year, improved electronics appear on the open market.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Marketing Land’s. Using Google merchant data, marketers can promote their products directly within YouTube videos.

IHOP reminds consumers of its burgers by calling them ‘pancakes’

PR Daily

Its marketing messages are even wackier. International House of Pancakes served up its latest marketing campaign with a side of sass. The move echoes IHOP’s June 2018 marketing stunt, when the chain announced its new name was “IHOb.” Marketing PR Social Media

How can PR pros respond to declining consumer trust?

PR Daily

Christopher Penn suggested that earned media is as effective as ever, if you measure appropriately: “Certain types of earned media—namely digital—still provide tangible benefits to other marketing efforts. The post How can PR pros respond to declining consumer trust?

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

It also serves as a reminder to PR and marketing pros that diversity and cultural awareness are paramount, especially when launching global campaigns. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers.