Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

4 Ways to Win Over Skeptical Consumers

Cision

In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Study: Consumers see PR and marketing as interchangeable

PR Daily

Is the merging of marketing and PR functions diluting PR’s credibility? For decades, there has been a basic assumption about the need for separation between earned media and marketing duties. Marketers helped sell your product and generally played by different rules. However, in today’s communications landscape, many functions of the PR pro are merging with those of marketing departments. One key for marketers is to carefully protect their brand reputation.

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How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions. Marketing Public Relations marketing

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Tips for marketing to the change-averse consumer

Agility PR Solutions

The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It will not change the price of the items for consumers.”

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

Robocalls might be a cheap, useful tool, but new reports suggest their overuse is undermining marketing by phone. Cellphones have revolutionized the way people connect, and marketers and PR pros have gained access to audiences through mobile apps and more. Marketing

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Marketing can tap into humor or into social responsibility, but trying to do both at once can be tricky, if not downright treacherous. The post Burger King taps into consumer angst with ‘Real Meals’ appeared first on PR Daily.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. Executive Communication Leadership Communications Marketing PR

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch.

Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. If you are planning on engaging LGBTQ consumers, start by reaching them through their preferred channels. What LGBTQ consumers want to hear.

IHOP reminds consumers of its burgers by calling them ‘pancakes’

PR Daily

Its marketing messages are even wackier. International House of Pancakes served up its latest marketing campaign with a side of sass. The move echoes IHOP’s June 2018 marketing stunt, when the chain announced its new name was “IHOb.” Marketing PR Social Media

Creating the role of the future Consumer Insights Manager

Agility PR Solutions

How to Transition from Project Manager to Business Strategist by Providing Meaningful Brand Insights Research-fueled brand insights enable businesses to work smarter, while inspiring and driving growth, leading to new products entering the market to meet a consumer need.

Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.

Majority of consumers prefer micro-level social media influencers

Agility PR Solutions

A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions.

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. Content marketing can feel like magic , but in reality, it takes a deep understanding of how each of your tactics works—not to mention a solid plan for putting those tactics together. a content marketing agency.

Consumer confidence to fuel holiday spending surge—and marketing showdown

Agility PR Solutions

The post Consumer confidence to fuel holiday spending surge—and marketing showdown appeared first on Agility PR Solutions.

Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

PR Expanded

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services?

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Brand Community Content Marketing Media Relations News Public Relations

Consumer holiday attitudes and marketing behaviors—what’s working in 2018?

Agility PR Solutions

“The key for marketers this season is to use all of the data they […]. The post Consumer holiday attitudes and marketing behaviors—what’s working in 2018? Marketing Public Relations marketing

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?

How can PR pros respond to declining consumer trust?

PR Daily

Christopher Penn suggested that earned media is as effective as ever, if you measure appropriately: “Certain types of earned media—namely digital—still provide tangible benefits to other marketing efforts. The post How can PR pros respond to declining consumer trust?

How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Marketing Public Relations branding

Why PR is so Important for Consumer Electronics

5W PR

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Every year, improved electronics appear on the open market.

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

It also serves as a reminder to PR and marketing pros that diversity and cultural awareness are paramount, especially when launching global campaigns. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers.

Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Marketing Land’s. Using Google merchant data, marketers can promote their products directly within YouTube videos.

Comms pros think they’re delivering content consumers want—but consumers say no

Agility PR Solutions

The firm’s new report, Bridging the Gap: Consumer & […]. The post Comms pros think they’re delivering content consumers want—but consumers say no appeared first on Agility PR Solutions.

If consumers must see advertising, it better be personalized

Agility PR Solutions

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.

Report: Affluent consumer habits, demographics and splurges

PR Daily

The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. The takeaway for marketers?

Study: What content do industry leaders consume?

PR Daily

Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Content marketers should take note: Every executive has his or her own preferences. Your content is only as important as the person who reads it.

How to use consumer insight to hone content marketing efforts

PR Daily

For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it.