Consumer-Driven Marketing Tips

Ronn Torossian

According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on. Business Featured 5WPR CEO Insights MARKETING Strategy

Consumer Trends that Impact Marketing Strategies

Ronn Torossian

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.

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How influencer marketing has changed consumer expectation

PR Daily

The “instagramability” of an activation became a crucial element of communications and influencer marketing. Since influencer marketing has been around for over a decade, the stakes have increased—and now usually include payment. Here are three emerging consumer expectations: 1.

Marketers are doing more to reach consumers with disabilities, but barriers remain

Agility PR Solutions

New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers. Marketing Public Relations marketing

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior.

Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency StrategyEveryone likes to feel as if they are a part of something.

Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year

Agility PR Solutions

The post Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year appeared first on Agility PR Solutions. Marketing Public Relations marketing

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The effects of consumer behavior on marketing and business operations

Agility PR Solutions

One critical step in developing any marketing strategy is understanding the target audience. The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. Analysis Public Relations marketing

3 in 4 consumers use mobile ads to discover new apps—what marketers need to know

Agility PR Solutions

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. Marketing Public Relations marketing

Meet the 2030 Consumer

5W PR

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.

4 Ways to Win Over Skeptical Consumers

Cision

In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. PTE consumers have high standards.

Brands must keep pace with factors driving consumer behavior—key marketing insights

Agility PR Solutions

The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. Business Entrepreneur PR Inspiration Public Relations 5W PR 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Ronn Torossian Strategy

New research reveals disconnect between financial services brands and consumers

Agility PR Solutions

The post New research reveals disconnect between financial services brands and consumers appeared first on Agility PR Solutions. Marketing Public Relations branding

App culture: Consumers’ perspectives on branded mobile notifications

Agility PR Solutions

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

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How can marketing engage today’s consumers? Lose the funnel, use a loop

PR Daily

A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers. Marketing departments need to transform into thriving revenue centers, and to do that they must adopt a new model,” Pedowitz says. “It’s

Are influencers losing power? Most consumers doubt they use the products they promote

Agility PR Solutions

Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. But new research from product trust advocates The Desire Company reveals that many consumers today doubt the credibility of […].

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions. Content Marketing Marketing

Empathizing with Consumers

5W PR

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The different ways in which empathy can be incorporated in the marketing strategy of a business are enumerated below. . Consumer PR Public Relations

New study reveals new consumer attitudes about personalization, data collection practices

Agility PR Solutions

The firm’s 2022 Consumer Survey Report focuses on the efficacy of the experience brands […]. The post New study reveals new consumer attitudes about personalization, data collection practices appeared first on Agility PR Solutions. Public Relations marketing

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Bring Businesses to Consumers’ Homes

5W PR

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries.

Half of consumers feel unseen by the brands they interact with—how marketers must adapt

Agility PR Solutions

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience.

A shifting power dynamic puts influencers at the center of brand-consumer relationships

Agility PR Solutions

The firm’s new report, Aligning Marketers and Influencers: Shifting […]. The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions.

Did COVID kill marketing “techlash”? Consumers’ fear of martech drops as acceptance spikes

Agility PR Solutions

The post Did COVID kill marketing “techlash”? Consumers’ fear of martech drops as acceptance spikes appeared first on Agility PR Solutions.

3 ways more effective marketing strategies can reconnect disloyal consumers with brands

Agility PR Solutions

The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions.

Frustration over ID authentication turning consumers away from brands

Agility PR Solutions

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification. Marketing Public Relations marketing

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Personalization perils: Most consumers regularly receive mistargeted information from brands

Agility PR Solutions

Currently, 70 percent of consumers reported receiving mistargeted information at least once a month and 24 percent say they receive mistargeted […]. Marketing Public Relations marketing

The struggle is real: Brand marketers continue to miss the mark on consumer engagement

Agility PR Solutions

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a winning experience.

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.

High-value consumers now expect advanced video communications

Agility PR Solutions

New research from next-generation video platform Idomoo examines how consumers prefer to receive communications from brands. The post High-value consumers now expect advanced video communications appeared first on Agility PR Solutions. Public Relations marketing

COVID’s impact on marketer perceptions of AI and consumer connections

Agility PR Solutions

New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. Marketing Public Relations marketing

Study: Consumers see PR and marketing as interchangeable

PR Daily

Is the merging of marketing and PR functions diluting PR’s credibility? For decades, there has been a basic assumption about the need for separation between earned media and marketing duties. Marketers helped sell your product and generally played by different rules. However, in today’s communications landscape, many functions of the PR pro are merging with those of marketing departments. One key for marketers is to carefully protect their brand reputation.

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3 ways brands can support consumers’ mental well-being

PR Daily

While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach

Agility PR Solutions

A substantial majority of marketers have either altered or completely suspended their marketing activities in response to the coronavirus pandemic, according the results of a recent survey. Covid-19 Marketing Public Relations marketing

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

With some states loosening up COVID-19 restrictions, what lies ahead for merchants and marketers? Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over.

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

How pandemic and cultural pressures impact consumer connection to brands

Agility PR Solutions

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. Marketing Public Relations marketing