Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

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4 Ways to Win Over Skeptical Consumers

Cision

In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money.

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions. Content Marketing Marketing

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.

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The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? and the electric vehicle in other markets,” says York.

Time for holiday marketing prep—consumers are shopping earlier

Agility PR Solutions

The post Time for holiday marketing prep—consumers are shopping earlier appeared first on Agility PR Solutions. Marketing Public Relations trends

How TikTok can help marketers reach younger consumers

PR Daily

If you’re a marketer, you’re probably at least considering TikTok as a strategic move to reach the next generation of customers. Still, just as marketers had a hard time optimizing the popularity of Snapchat, how do brands know whether TikTok is right for them?

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Study: Consumers see PR and marketing as interchangeable

PR Daily

Is the merging of marketing and PR functions diluting PR’s credibility? For decades, there has been a basic assumption about the need for separation between earned media and marketing duties. Marketers helped sell your product and generally played by different rules. However, in today’s communications landscape, many functions of the PR pro are merging with those of marketing departments. One key for marketers is to carefully protect their brand reputation.

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Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

For them, there’s a disconnect between the “do-goodery” proclaimed in superficial marketing campaigns and the significant economic, social justice and environmental challenges that shape their lives and sense of possibilities.

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How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions. Marketing Public Relations marketing

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Consumers are concerned about Amazon’s retail impact and footprint

Agility PR Solutions

consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail industry—and the planet. The post Consumers are concerned about Amazon’s retail impact and footprint appeared first on Agility PR Solutions. Marketing Public Relations trends

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. What is the role of social media marketing in 2019? What prompts consumers to follow your organization?

Consumer trends that will help communicators in 2020

PR Daily

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. . In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. .

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. Executive Communication Leadership Communications Marketing PR

2020 shopping outlook—6 consumer trends to watch this year

Agility PR Solutions

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions. Marketing Public Relations marketing

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It will not change the price of the items for consumers.”

Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions. Marketing Public Relations branding

Frustrated consumers would pay more for CX that exceeds expectations

Agility PR Solutions

The post Frustrated consumers would pay more for CX that exceeds expectations appeared first on Agility PR Solutions. Marketing Public Relations marketing

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Marketing can tap into humor or into social responsibility, but trying to do both at once can be tricky, if not downright treacherous. The post Burger King taps into consumer angst with ‘Real Meals’ appeared first on PR Daily.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first.

Want to reach consumers? Text them, says new mobile report

Agility PR Solutions

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The post Want to reach consumers?

Here’s how consumers will choose local businesses in 2020

Agility PR Solutions

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Marketing Public Relations marketing

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Tips for marketing to the change-averse consumer

Agility PR Solutions

The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before.

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

Robocalls might be a cheap, useful tool, but new reports suggest their overuse is undermining marketing by phone. Cellphones have revolutionized the way people connect, and marketers and PR pros have gained access to audiences through mobile apps and more. Marketing

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

What Customizable Marketing Means

Ronn Torossian

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. Think like a consumer for a moment.

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Brand Community Content Marketing Media Relations News Public Relations

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Marketing Land’s. Using Google merchant data, marketers can promote their products directly within YouTube videos.

Consumer confidence to fuel holiday spending surge—and marketing showdown

Agility PR Solutions

The post Consumer confidence to fuel holiday spending surge—and marketing showdown appeared first on Agility PR Solutions.

What is the Future of Influencer Marketing?

Ronn Torossian

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. But, as we all know, markets aren’t stagnant.

Why PR is so Important for Consumer Electronics

5W PR

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Every year, improved electronics appear on the open market.