4 Ways to Win Over Skeptical Consumers

Cision

In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It will not change the price of the items for consumers.”

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. Executive Communication Leadership Communications Marketing PR

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch.

Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.

Comms pros think they’re delivering content consumers want—but consumers say no

Agility PR Solutions

The firm’s new report, Bridging the Gap: Consumer & […]. The post Comms pros think they’re delivering content consumers want—but consumers say no appeared first on Agility PR Solutions.

Consumer holiday attitudes and marketing behaviors—what’s working in 2018?

Agility PR Solutions

“The key for marketers this season is to use all of the data they […]. The post Consumer holiday attitudes and marketing behaviors—what’s working in 2018? Marketing Public Relations marketing

Consumer confidence to fuel holiday spending surge—and marketing showdown

Agility PR Solutions

The post Consumer confidence to fuel holiday spending surge—and marketing showdown appeared first on Agility PR Solutions.

How can PR pros respond to declining consumer trust?

PR Daily

Christopher Penn suggested that earned media is as effective as ever, if you measure appropriately: “Certain types of earned media—namely digital—still provide tangible benefits to other marketing efforts. The post How can PR pros respond to declining consumer trust?

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. Content marketing can feel like magic , but in reality, it takes a deep understanding of how each of your tactics works—not to mention a solid plan for putting those tactics together. a content marketing agency.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?

If consumers must see advertising, it better be personalized

Agility PR Solutions

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

It also serves as a reminder to PR and marketing pros that diversity and cultural awareness are paramount, especially when launching global campaigns. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers.

Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony. Marketing Public Relations marketing

Consumer video streaming preferences—what’s working in 2019

Agility PR Solutions

New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. Marketing Public Relations trends

Why PR is so Important for Consumer Electronics

5W PR

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Every year, improved electronics appear on the open market.

Closing the CX gap—why consumers say marketers are doing it wrong

Agility PR Solutions

The post Closing the CX gap—why consumers say marketers are doing it wrong appeared first on Agility PR Solutions. Marketing Public Relations marketing

Report: Affluent consumer habits, demographics and splurges

PR Daily

The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.

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Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity.

Study: What content do industry leaders consume?

PR Daily

Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Content marketers should take note: Every executive has his or her own preferences. Your content is only as important as the person who reads it.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? There are specific steps marketers must take to achieve full customer engagement. Make consumers love your brand. Let customers know you’re “on the market” .

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Marketing Land’s. Using Google merchant data, marketers can promote their products directly within YouTube videos.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. The takeaway for marketers?

Strong Black Friday forecasting—consumers will spend $554.90 on average

Agility PR Solutions

Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 The post Strong Black Friday forecasting—consumers will spend $554.90 Marketing Public Relations trends

Mastering Influencer Marketing

Ronn Torossian

Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product. The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

4 ways marketers can attract new consumers

PR Daily

Related: 9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers. This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. Harness the power of marketing automation.

How to use consumer insight to hone content marketing efforts

PR Daily

For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it.

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. The post Consumers see a world of contradictions in emerging technologies appeared first on Agility PR Solutions.

Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. Do you want to know whether your influencer marketing campaign is leading to sales?

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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers.

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Ad trends—brand budgets are misaligned with consumer behaviors

Agility PR Solutions

E-commerce marketers at U.S. brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. Marketing Public Relations marketing

Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

Which big brands do consumers trust with their data—and which are creepy?

Agility PR Solutions

The post Which big brands do consumers trust with their data—and which are creepy?

How marketers can reach consumers online

PR Daily

However, reaching digital shoppers remains a challenge for many retailers and marketing pros. To help clients better understand the people to whom they’re marketing, Havas Worldwide divided shoppers into four categories: Digitally dissociated.