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7 guidelines for content marketers to craft winning listicles

PR Daily

Some content marketers—and readers—have grown weary of listicles. Defined as “writing or other content presented wholly or partly in the form of a list,” listicles communicate succinctly. They lend themselves to online sharing and increase web traffic.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Frictionless content. by Frank Strong.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Guest Post by Brandon Brown.

Better vs. New: How Content Marketers Can Reset Their Priorities

Contently - Strategy

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down. If a sales team’s motto is Always Be Closing , the marketing team’s motto is Always Be Creating.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. That connectivity enables consumers and brand managers to create, consume, publish, interact and transact anywhere, at anytime.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch.

7 tech mistakes content marketers make

PR Daily

If you aren't allocating ample time to the tech side of content marketing, you're probably wasting a lot of time. It's easy to become consumed with creating content, but smart content creation requires a lot of thought and planning.

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop content to entertain and never sell, but what if people really. Edit your content.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. It was a good pitch.

10 ways to combine SEO and content marketing

PR Daily

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Here are 10 ways you can ensure that the two digital marketing tools work in harmony: 1.

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Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. But what does content mean? At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round.

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve. recently introduced Pound, a technology that tracks a piece of content’s spread across social media platforms.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Segment your target markets. And long-form content.

How to use consumer insight to hone content marketing efforts

PR Daily

One of the best ways you can improve your content is to understand how audiences interact with it. Data can tell you a lot about your users’ experience with your website and online content. For example, 47 percent of consumers expect web pages to load in two seconds or less.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time.

Making marketing more measurable – the hacks that ensure your campaigns convert

Prohibition

The world of marketing looks very different from what it once was. Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult.

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10 major challenges for content marketers

PR Daily

Content marketing attracts, retains and engages customers—that is, if you’re doing it right. Research shows many businesses don’t have a content strategy and, not surprisingly, aren’t seeing results. but that’s hard for many marketers to swallow.

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

The salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Repurposing content does not mean regurgitate.

3 magical content marketing tips from Disney Parks

PR Daily

We [always] ask ourselves these questions,” Disney Parks’ editorial content director, Tom Smith, told eager marketers and PR pros during Ragan Communications’ fourth annual Social Media for PR and Corporate Communicators Conference. “We

Forecasting 10 hot marketing fads for 2020

PR Daily

Find out which content trends will ascend and what tactics are nearing an end. Mirror, mirror, on the wall, which 2020 content trends will rise—and which shall fall? A handful of what’s in store is listed below: Content gets tailored to voice search and smart devices.

5 ways to boost your SEO through content marketing

PR Daily

This volume of content has a term: Content Shock. With so much content available on the web, how do you rank high on search engines and make sure your content is read? Write headlines that answer consumers’ top questions.

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Why Earned Media Matters to Content Marketing

Beyond PR

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Here are 6 ways that earned media will help you reach your content marketing goals.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.). YouTube to stop marketing to children.

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Most Powerful Free SEO Tools

ReimaginePR

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. B2C – Business to consumer.

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Take advantage of these top B2B content marketing tactics

PR Daily

Anyone who’s worked in business-to-business marketing knows that it’s a much different game than the business-to-consumer approach. The B2B space has tended stay behind the curve, with B2C marketers taking on the most innovative work. Increased adoption of content marketing.

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4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Adaptive content is a key technique to implementing.

AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

Convert your Web traffic with these 6 tips

PR Daily

If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. These bits of text reassure visitors about their decision to click on your Web address.

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30 jobs in the PR and marketing world

PR Daily

— JAXA Web (@JAXA_en) September 5, 2016. Check out these jobs from a few of the top phone manufacturers: Apple seeks a marketing producer in Cupertino, California. Samsung is searching for a digital marketing manager in Dubai. and Ireland marketing manager—Revlon Inc.

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. Consumers trust others of similar ilk.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

It can serve as a reminder to consider whether your content features diverse and inclusive images. If it’s not, you might want to add that to your content marketing strategies. The extra precautions and preparations are worth the peace of mind and will bolster consumers’ trust.

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3 Powerful Ways to Link Your Business to a Social Cause

Cision

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Supporting a social cause is especially effective for younger consumers.

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Plan, Do, Check, Act: How to Optimize Your Content Marketing

Beyond PR

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion.

Why website accessibility is crucial for a client’s digital reputation

PR Daily

Despite being a crucial issue for website owners, web accessibility is widely overlooked and misunderstood. Web accessibility does not refer to people having internet access, though that is important in its own right. Branding Content Marketing Social Media Storytelling Websites

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee.

Content Marketing Is So Last Year

Flatiron Communications

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz.