Remove Consumer Remove Marketing Remove Measurement Remove Web

Marketing Tools to Measure Influencer Marketing Campaigns


Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. Goals should be measurable and specific.

Tools 85

Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. What is the role of social media marketing in 2019? Only 41% use metrics such as reach and impressions to measure success.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Following is a list of 15 content marketing metrics that you should measure: 1.

Context in Marketing Campaigns, Mediums and Measurements [UML]

Sword and the Script

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Today, marketing is not just communicating with a prospective buyer. This is why context in marketing is so important – and that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Context marketing campaigns. The context in which marketing messages are presented influences audience perception. 3) Context in measurements.

Bringing PR Measurement Into the Digital Era


Read on to learn more about how PR can bring measurement into the digital era. The first step is to make the mental shift from just focusing on traditional PR metrics — like mentions, share of voice and awareness — to also thinking about digital metrics that are commonly used these days by different marketing channels. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance.

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. When this is the case, there are many touchpoints and other marketing activities that turn this awareness into a sale, making it much harder to measure and, therefore, often missed.

Making marketing more measurable – the hacks that ensure your campaigns convert


The world of marketing looks very different from what it once was. Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult.

B2C 62

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? How did you measure the effectiveness of the campaign?

How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Measure phone calls and app installs.

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

But how should this affect your PR and marketing strategies ? A recent study from Kantar gives some insight into how consumers expect businesses to act during the coronavirus pandemic. How to Adapt Your PR and Marketing Strategy to Communicate Effectively During COVID-19.

6 keys to successful social media measurement

PR Daily

Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data. Once you begin tracking your data, your marketing tactics will have more meaning. Here are some of the most useful social media metrics: Web traffic.

Measure PR Goals that Drive Real Business Results


The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Increases in the qualified leads in your email marketing database.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. by Frank Strong.

5 Categories of PR Metrics Pros Should Measure

Sword and the Script

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. 5 PR Metrics Categories for Organizing Measurement.

Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

Adam Singer, the Measurement Man. who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. Singer is passionate about educating new marketers, and shared some key learnings and advice here: Key Takeaways. In our ever-changing social sphere, there are so many different places consumers can go to get their content fix, and each of these worlds have a unique feel. It’s a marketer’s Mecca.

Video: The Future of PR Measurement With Kevin Akeroyd


The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though? How do you measure those sort of things? #00:01:27-7#. And how do we actually go more effectively measure and more effectively attribute value?

What Happens When PR and Marketing Mesh


In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. How will you measure these… through specific links, etc.?

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’. MEASURED THOUGHTS. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. Yet the marketing tactics and investments rarely reflect these realities. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ].

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.). Consumers are vocally supporting organizations that are working on environmentally friendly alternatives to packaging and more. MEASURED THOUGHTS. That’s what a study from Influencer Marketing Hub discovered for its 2019 Benchmark Report.

Web 79

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. PR coverage has typically been measured by media outlet audience size.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Indeed, the pendulum seems to have swung that way according to survey data reviewed by Marketing Charts: B2B Marketers Shift Priorities From Generating Leads to Converting Them.

Study 76

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links


Today, we're taking PR measurement to a new level with PR Attribution. TrendKite’s new PR Attribution feature is helping us determine key content and publications that are driving traffic to our front door – our company website, helping us improve on how we welcome our guests and invite them to stay for a while." -- Sarah Dull, Reputation Manager, This is a tremendous leap forward for PR measurement, helping PR get closer to that elusive ROI calculation.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved. Marketing has evolved and will continue to evolved so social media will be one part of the mix.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

Now the platform is working with other apps, adding video games and augmented reality features and a new ad network to convince investors and consumers alike the brand has staying power. The mobile games market was expected to hit $63.2 billion in 2018, according to research from gaming, esports and mobile market analytics firm Newzoo. Snap’s market cap had risen by about $600 million Friday to about $15.5 Some marketers think the changes offer promise.

Reddit 106

Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine. Yet, until now, consumer demand has lagged. Currently, health systems and direct-to-consumer telemedicine apps are reporting huge spikes in use of these services, as both consumers and providers are embracing their utility. Message to the values that consumers are seeking the most.

Video: The Future of PR Measurement With Kevin Akeroyd

Beyond PR

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though? How do you measure those sort of things? #00:01:27-7#. And how do we actually go more effectively measure and more effectively attribute value?

11 Content Marketing Mistakes to Avoid


You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Less conspicuous examples of this occur for content marketers every day. Mobile is the primary way that we consume and interact with some types of digital content.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Influence or Popularity? Examining Influencer Marketing

Sword and the Script

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. Defining Influence in Marketing.

5 Offline Marketing Tactics That Boost Social Media Engagement


According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. By following the five tips below, you’ll be able to boost your social media engagement through the power of offline marketing. Have consistent social media profiles, and feature them in your offline marketing.

Internet Marketing Trends: What’s the Business Impact? [UML]

Sword and the Script

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends.

42+ Artificial Intelligence Tools for Marketers

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

Tools 89

How content marketing has changed PR

PR Daily

However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. Major changes in digital marketing and PR have revealed how social technologies, devices and ubiquitous Internet access have opened the doors for round-the-clock connectivity to everything on the Web. Emerging technology is affecting consumer behavior. TopRank Online Marketing.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience. B2B marketers are also claiming success.

3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. However, business communicators today must be fluent in both industry parlance and natural language, as they engage audiences along the entire supply chain—from the earliest stages of manufacturing all the way to end customers and consumers.

B2B 131

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measuring Public Relations Outcomes With Seth Duncan February 1st, 2011 Tweet I was going to try and have a post plugging today’s #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead.

How to Use Data to Tell Stories and Attribute PR Value


Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-two percent of marketers rate creating more engaging content as their biggest challenge.

Data 111

7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now.