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Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. What is the role of social media marketing in 2019? What prompts consumers to follow your organization?

Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. Goals should be measurable and specific.

Tools 85

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Making marketing more measurable – the hacks that ensure your campaigns convert

Prohibition

The world of marketing looks very different from what it once was. Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Following is a list of 15 content marketing metrics that you should measure: 1.

Context in Marketing Campaigns, Mediums and Measurements [UML]

Sword and the Script

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Today, marketing is not just communicating with a prospective buyer. 1) Context marketing campaigns. Your Marketing Predecessor was Probably a Hot Mess [UML].

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. The Benefits of PR Measurement Across Channels.

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Mobile marketing comes into play most when consumers take action.

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6 keys to successful social media measurement

PR Daily

Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Here are some of the most useful social media metrics: Web traffic.

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. How did you measure the effectiveness of the campaign?

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’. MEASURED THOUGHTS. Consumer disloyalty is the new normal. Yet the marketing tactics and investments rarely reflect these realities.

5 Categories of PR Metrics Pros Should Measure

Sword and the Script

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. PR Measurement Isn’t Quite the Same. PR PR Measurement by Frank Strong.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.). MEASURED THOUGHTS. YouTube to stop marketing to children.

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Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

Adam Singer, the Measurement Man. who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. Singer is passionate about educating new marketers, and shared some key learnings and advice here: Key Takeaways.

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What Happens When PR and Marketing Mesh

Onclusive

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Video: The Future of PR Measurement With Kevin Akeroyd

Cision

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do.

Measure PR Goals that Drive Real Business Results

Cision

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Increases in the qualified leads in your email marketing database.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better.

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Marketing has evolved and will continue to evolved so social media will be one part of the mix.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

Now the platform is working with other apps, adding video games and augmented reality features and a new ad network to convince investors and consumers alike the brand has staying power. The mobile games market was expected to hit $63.2 Some marketers think the changes offer promise.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. How will you measure these… through specific links, etc.?

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. PR coverage has typically been measured by media outlet audience size.

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

Today, we're taking PR measurement to a new level with PR Attribution. TrendKite’s new PR Attribution feature is helping us determine key content and publications that are driving traffic to our front door – our company website, helping us improve on how we welcome our guests and invite them to stay for a while." -- Sarah Dull, Reputation Manager, This is a tremendous leap forward for PR measurement, helping PR get closer to that elusive ROI calculation.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

Influence or Popularity? Examining Influencer Marketing

Sword and the Script

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. Consumers trust others of similar ilk.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum.

3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. Buhay is senior vice president of marketing with G&S Business Communications.

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Internet Marketing Trends: What’s the Business Impact? [UML]

Sword and the Script

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends.

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Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

If it’s not, you might want to add that to your content marketing strategies. The antivirus provider shuttered its subsidiary, Jumpshot, after reports circulated that the company had harvested and sold off users’ web-browsing data. MEASURED THOUGHTS.

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How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Marketing Data.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up.

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Video: The Future of PR Measurement With Kevin Akeroyd

Beyond PR

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do.

Influencer fraud’s $1.3B price tag—and how marketers can respond

PR Daily

Influencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring down the whole scheme. Some brands have struck back against the unregulated nature of influencer marketing. What to measure.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. B2B Blog Metrics: 4 Effective Categories to Measure Success.