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Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.

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Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.

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Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.). YouTube to stop marketing to children.

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How to use consumer insight to hone content marketing efforts

PR Daily

If your audience can’t get enough of your infographics that give a specific number of tips and takeaways and you find that they’re widely shared, you might want to create more. For example, 47 percent of consumers expect web pages to load in two seconds or less.

Infographic: 10 essential parts of highly ranked websites

PR Daily

Digital marketers and PR pros must pay keen attention to search engine results, making sure their organization ranks highly for their keywords. Marketers can make a big difference with search engine marketing techniques. Marketing

Infographic: 10 essential parts of highly ranked websites

PR Daily

Digital marketers and PR pros must pay keen attention to search engine results, making sure their organization ranks highly for their keywords. Marketers can make a big difference with search engine marketing techniques. This infographic.

Infographic: What PR pros should know about typography and color

PR Daily

There’s more to good web design than avoiding Comic Sans. This infographic. It includes the following guidance: As much as 90 percent of consumer’s initial analysis of a product is based on color alone. Infographic by MDG Advertising

Think of Your Website as an Asset and Your Marketing as an Investment

Maine PR Maven

In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. Infographic Know Like and Trust Social Media Web sites

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. Compelling infographics are built around content, not design.

Infographic: 20 tips to keep website visitors’ attention

PR Daily

Content marketers have a prime objective: Get online users to stick around. This infographic. offers 20 tips on how web designers and brand managers can keep users on their websites and minimize bounce rates.

20 tools to help you craft irresistible infographics

PR Daily

Readers want quick access to information, and infographics are a creative way to deliver it. Infographics are quickly gaining popularity and, in some cases , replacing lengthy blog posts. popular forms of content marketing. will click on a link that leads to an infographic.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. It was a good pitch.

How to recycle key marketing and PR content for superior reach

PR Daily

Regardless of your company’s size, marketing and PR consume a significant amount of the budget. . So how can you ensure you get your money’s worth from marketing and PR materials? Converting content into new formats is a great way to optimize your marketing and PR materials.

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How to build a compelling infographic quickly and easily

PR Daily

Infographics are a great way to spread your message. The mingling of rich visuals, typography and large amounts of data give content marketers a way to reach audiences that isn't at all overwhelming—as data-heavy content often is. Take it to the Web. An infographic worth sharing.

Why Mobile Content Strategy is Important to PR

The Proactive Report

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content.

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Infographic: Does Wall Street Require Issuers to Have an IR Website?

Cision

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand.

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

The salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Have you created any infographics?

From A to Z: How to embrace influencer marketing

PR Daily

Influencer marketing is growing in popularity. Some marketers can’t thrive without a good influencer campaign. Eighty-six percent of marketers have used influencer marketing in thepast year. Follow this A-to-Z guide for influencer marketing success: Attention.

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Take advantage of these top B2B content marketing tactics

PR Daily

Anyone who’s worked in business-to-business marketing knows that it’s a much different game than the business-to-consumer approach. The B2B space has tended stay behind the curve, with B2C marketers taking on the most innovative work. Increased adoption of content marketing.

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Social Media Marketing for Complete Beginners

ReimaginePR

Here’s a handy social media marketing checklist. Everyone wants to produce viral content that gets shared all over the web. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time.

The Case For and Against Gated Content and Registration Pages

Sword and the Script

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. there is no easy, get-rich-quick marketing scheme.

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Monday Roundup: Compelling Storytelling

Waxing UnLyrical

Storytelling 101: 3 Tips for Creating Compelling Content Marketing. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. Around the Web Content Marketing compelling storytelling

How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Marketers who aim to please customers find that their hands are tied dishing out potentially unwanted ads. Engage consumers before trying to sell to them.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Growing up as digital natives has given them a unique position in the marketing world.

3 ways content marketers can sweep customers off their feet

PR Daily

Whether you love it or hate it, the day of love can be a way to connect with consumers. Valentine’s Day is the first major consumer holiday of the year, making for a great opportunity for organizations to share the love and capitalize on romance-driven content marketing.

How to build your social media content calendar

PR Daily

Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. Data-driven PR drives marketing engagement.

Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. What’s a marketer to do? “To

Copywriters, are you committing these 7 deadly sins?

PR Daily

Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Writing for a novel, and not the web. Readers on the web approach text differently. Include infographics and pull quotes to draw attention to important information.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Content Marketing Is So Last Year

Flatiron Communications

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz.

Does Direct Mail Really Work for Millennials?

Critical Mention

For instance, does direct mail work, or has digital marketing rendered it obsolete? In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. We all know that the mover and shaker of the web is the content.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Infographic: How to protect your online reputation.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

Click here to find out how SEO can work for your video content marketing.). Think like a local consumer. What information does a consumer seek? Despite the emphasis given by both Google and Bing still some web sites do not have unique titles for each page - Alex Chris.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Content marketing isn’t just a constant stream of advertisements.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Infographics.

The social video starter guide

PR Daily

You likely know that video is a huge component of online marketing, and it’s growing. To put a number to it, video will account for more than two-thirds of consumer Web traffic by 2017. So it behooves marketers to know which venues work for which types of videos.

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