New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. Nowadays, it’s not just merely the loss and trust of consumers, which is bad enough. The post New web privacy laws and the Crisis PR issues that can arise from them.

Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The web and the internet have enabled communities to form around an organisation, topic or issue.

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The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. Could anyone create a consumer-viable product, using multiple projectors locations, without making it too complex and expensive to set up and use? And then it still takes time for consumers to adapt.

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Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. A steady, consistent social media strategy can increase web traffic and generate new leads.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

Amazon scrambles to fix Web Services outage

PR Daily

Thousands of websites and apps experienced loading issues Tuesday when Amazon Web Services, the largest public cloud provider, suffered a significant outage. Amazon Web Services (@awscloud) February 28, 2017. Amazon Web Services (@awscloud) February 28, 2017.

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Convert your Web traffic with these 6 tips

PR Daily

These bits of text reassure visitors about their decision to click on your Web address. Although they seem simple, click triggers can generate consumer trust in the vital moments before a potential conversion.

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Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. The experience on the Web [without ads] becomes a lot less rich in my experience.

Web Ad Blocking – is it Ethical?

PRSay

The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure.

What Responsive Web Design Means for You and Your Content

Beyond PR

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. Consumers say they are ready to try new products, so how can you get your company to be considered?

How marketers can connect with mobile-focused consumers

PR Daily

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Mobile marketing comes into play most when consumers take action.

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When relaunching a new web site actually IS news

Communications Conversations

“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. Including launching a new web site. By now, most of us have been in the following situation.

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Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.).

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Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.

4 reasons why your company should have its own podcast

Axia PR

They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. Social media Web mediaPodcasting continues to be one of the fastest-growing media platforms.

Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.

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How to use consumer insight to hone content marketing efforts

PR Daily

For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it.

Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Whether it’s increasing web traffic by X% or increasing following by X amount every week, develop a data-driven approach so you can define quantitatively what success means to you.

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It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

I thought I’d offer the following tips: We’re all news consumers too. PR Public Relations Tech Web/Tech fake news journalism media post-truth public relations

Singles’ Day on Chinese Social Media

Flack's Revenge

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Sellers are using social media to win over the consumer. Events Social Media Tech PR Uncategorized Web/Tech

How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

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2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

Doctor Spin

Qualified keyword research, lengthy blog posts with 10+ images per post, various open graph adaptations, a reasonable page rank, and tested headlines are only a few time-consuming efforts needed to create successful blog content.

Register for our webinar: 10 tips to improve your website

Axia PR

According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Webinar Web Design & Development Owned media

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distribution

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Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

3 Powerful Ways to Link Your Business to a Social Cause

Cision

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers.

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Enter the Online Basecamp

Doctor Spin

Qualified keyword research, lengthy blog posts with 10+ images per post, various open graph adaptations, a reasonable page rank, and tested headlines are only a few time-consuming efforts needed to create successful blog content.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content.

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Monday Roundup: Influencer Relationships

Waxing UnLyrical

He explains why “turning people into brand advocates who can move the needle on consumer decisions” makes sense for brands of all sizes. Around the Web Influencer Marketing Public Relations Influencer marketing influencer relationships

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. I don’t want to see anonymous comments or comments from non-paying news consumers. Journalists should be encouraged to add external links to their reports so news consumers easily can validate their facts.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. I don’t want to see anonymous comments or comments from non-paying news consumers. Journalists should be encouraged to add external links to their reports so news consumers easily can validate their facts.

Consumers lash out at Calvin Klein’s ‘upskirt’ ad

PR Daily

Calvin Klein has a reputation for being risqué, but consumers are calling the brand’s latest marketing stunt more offensive than titillating. The fashion brand’s social media team gave consumers a peek at the newest ad in a campaign called “Erotica.”

The Future of Social Media Isn’t Video – this is…

Norton's Notes

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. ” Therefore, it has been predicted by Gartner Analysists that 30% of web browsing sessions will happen without a screen by 2020. Consumer Technology Social Media Alexa Google Dot Voice SearchWhen was the last time you came across a marketing campaign without a video element? Can’t remember? No me either, these days it’s a real rarity.

Monday Roundup: Multimedia in PR

Waxing UnLyrical

Around the Web Content Marketing Marketing multimediaIn today’s digital business landscape, just telling your story with plain old text is no longer enough. Multimedia can help give your brand the edge that it needs over the competition.

Monday Roundup: #NovaCOM15

Waxing UnLyrical

Why: “In 2015, consumer expectations are going to continue to rise. Around the Web Events #NovaCOM15 AHEM Aliza Freud Dave Hochman deirdre breakenridge Laura Stanik Meg Fry Michael C.

Monday Roundup: Branding Inspired by Oscar

Waxing UnLyrical

Why: “Consumers still want a clear brand promise and offerings they value. Around the Web Business Building Shonali Burke academy awards branding oscars positioning Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards.

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