12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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Content Marketing: Building A Web of Influence

Onclusive

Can you name the last time you stopped to look at a spider’s web? Every part of the web is connected, making it both complex and powerful. Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.

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Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The web and the internet have enabled communities to form around an organisation, topic or issue.

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Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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How web design is changing digital marketing communications

Agility PR Solutions

Digital marketing is now the cornerstone of the industry. Across every field, digital marketing is employed in great numbers as every company now has at least one digital component.

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The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. Immersive marketing. And marketing will need to change, again.

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How to Drive Web Traffic With Social Media Analytics

Cision

This data is great for guiding your content marketing efforts. Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to.

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Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. Web 2.0 1) Web 2.0

Web 101

Why your company needs inbound marketing web design

Axia PR

If your web design company has never heard of inbound marketing, it might be time to find a new one. Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey. Inbound Marketing Website Design & Development Owned media

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A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. marketing metrics-and-analytics metrics

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Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.

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Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

That’s what a study from Influencer Marketing Hub discovered for its 2019 Benchmark Report. YouTube to stop marketing to children. Related reading: Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids.

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Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. easier delivery models predicated by market acceptance of cloud computing.

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Understanding the market for social media and web listening tools

Stephen Waddington

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester.

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Convert your Web traffic with these 6 tips

PR Daily

If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. These bits of text reassure visitors about their decision to click on your Web address.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Is Facebook still a good place to invest in social media marketing? The post Does Social Media Marketing need a Reboot?

Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.

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All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails.

Breaking: ACH Communications launches innovative new web site

Communications Conversations

ACH Communications unveils groundbreaking new web site. New site promises to usher social media and digital marketing consultancy into the 21st century. ACH Communications is a marketing and communications consultancy that has been driving business results for clients since 2008.

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Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Are the waters safe for social media marketing? Are the social media waters still safe for marketing?

The Best Free PR Tools on the Web

TrendKite

ShareTally gives you insight into how each URL is being spread across the web. It is an easy-to-use, interactive benchmarking tool that will help you identify areas of strength and opportunity in your market. A score of 10 means you have practically saturated the social web and will likely be recognized by everyone that uses it. They say that the best things in life are free.

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8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

How Instagram offers unique marketing opportunities

PR Daily

Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers.

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal.

Have we suddenly “over-storied” the social web?

Communications Conversations

A few reasons why: 1–Market saturation. 2–Too narrow of a market. First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the (previously) hot social app.

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Web Marketing Analyst - Temple, TX

Flack Me

Company: CORD Financial Services Location: Temple, Texas Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Some College Completed Job Status: Full Time

What's the difference between a drip and a nurture email campaign?

Axia PR

Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals. Inbound Marketing Web mediaWhile they sound similar, drip and nurture email campaigns are very different.

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30 jobs in the PR and marketing world

PR Daily

The job market is extremely competitive—not only for potential candidates, but also for organizations seeking top talent. The top five are offering an array of job openings, including these: Google seeks a product marketing manager in San Francisco.

What Happens When PR and Marketing Mesh

Onclusive

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Web Developer - Tampa, FL

Flack Me

Location: Tampa, Florida Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with ExperienceCompany: Checkers Drive In Restaurants, Inc.

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15 marketing certifications available online

PR Daily

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand in the evolving digital realm.

Why you should already start evaluating your marketing strategy

PR Daily

For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1.

Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Marketers talk a big game when it comes to social media video. It can lead to increased engagement, brand visibility, web traffic, leads and revenue. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Marketing has evolved and will continue to evolved so social media will be one part of the mix.

Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Savvy marketers know that visual design is an essential element of their content strategy. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. To learn how to properly engage your readers and web visitors with dynamite imagery, read the full infographic.

3 Content Marketing Trends for 2019

The Proactive Report

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Talk to your SEO and Web team.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

The mobile games market was expected to hit $63.2 billion in 2018, according to research from gaming, esports and mobile market analytics firm Newzoo. Snap’s market cap had risen by about $600 million Friday to about $15.5 Some marketers think the changes offer promise.