12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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Content Marketing: Building A Web of Influence

Onclusive

Can you name the last time you stopped to look at a spider’s web? Every part of the web is connected, making it both complex and powerful. Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.

Web 358

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Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The web and the internet have enabled communities to form around an organisation, topic or issue.

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How web design is changing digital marketing communications

Agility PR Solutions

Digital marketing is now the cornerstone of the industry. Across every field, digital marketing is employed in great numbers as every company now has at least one digital component.

Web 106

3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

Web 151

The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. Immersive marketing. And marketing will need to change, again.

Web 73

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. marketing metrics-and-analytics metrics

Web 156

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. Web 2.0 1) Web 2.0

Web 100

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Lines blurred to the extent that marketing looks more like PR.

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How to Drive Web Traffic With Social Media Analytics

Cision

This data is great for guiding your content marketing efforts. Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to.

Web 292

The kinder, gentler web—AI’s potential to usher in civility

Agility PR Solutions

The firm’s latest study, conducted by researchers at The University of London and Vanson Bourne, explores the present and near future of AI-driven human digital experiences on the web, and the often tenuous but […]. Marketing Public Relations marketing

Web 78

Understanding the market for social media and web listening tools

Stephen Waddington

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester.

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Why your company needs inbound marketing web design

Axia PR

If your web design company has never heard of inbound marketing, it might be time to find a new one. Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey. Inbound Marketing Website Design & Development Owned media

Web 55

Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.

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Convert your Web traffic with these 6 tips

PR Daily

If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. These bits of text reassure visitors about their decision to click on your Web address.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Is Facebook still a good place to invest in social media marketing? The post Does Social Media Marketing need a Reboot?

Breaking: ACH Communications launches innovative new web site

Communications Conversations

ACH Communications unveils groundbreaking new web site. New site promises to usher social media and digital marketing consultancy into the 21st century. ACH Communications is a marketing and communications consultancy that has been driving business results for clients since 2008.

Web 95

Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. easier delivery models predicated by market acceptance of cloud computing.

Web 146

All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails.

The Best Free PR Tools on the Web

TrendKite

ShareTally gives you insight into how each URL is being spread across the web. It is an easy-to-use, interactive benchmarking tool that will help you identify areas of strength and opportunity in your market. A score of 10 means you have practically saturated the social web and will likely be recognized by everyone that uses it. They say that the best things in life are free.

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PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

But how should this affect your PR and marketing strategies ? Your audience still needs and wants you to be there, but your marketing and PR strategy needs to be sensitive to the crisis that everyone is facing. This is a constant principle for marketing and PR professionals.

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Are the waters safe for social media marketing? Are the social media waters still safe for marketing?

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

Web Marketing Analyst - Temple, TX

Flack Me

Company: CORD Financial Services Location: Temple, Texas Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Some College Completed Job Status: Full Time

Web 37

Have we suddenly “over-storied” the social web?

Communications Conversations

A few reasons why: 1–Market saturation. 2–Too narrow of a market. First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the (previously) hot social app.

Web 85

Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

That’s what a study from Influencer Marketing Hub discovered for its 2019 Benchmark Report. YouTube to stop marketing to children. Related reading: Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids.

Web 108

How Instagram offers unique marketing opportunities

PR Daily

Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers.

Web Developer - Tampa, FL

Flack Me

Location: Tampa, Florida Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with ExperienceCompany: Checkers Drive In Restaurants, Inc.

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What is SERP? Search Engine Results Page Explained.

Axia PR

SERP is a buzzword used in the digital marketing space. Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries. SEO web media

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal.

What Happens When PR and Marketing Mesh

Onclusive

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

The marketer’s guide to writing content for Gen Z

PR Daily

The arrival of Generation Z poses a new challenge for the marketers. Marketers have tried to reach Gen Z in many ways, with extremely mixed results. Gen Z audiences are also skillful at ignoring (or blocking ) marketing messaging.

Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.

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What clients want from content marketing

PR Daily

Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. Managing Director Joe Kingsbury in our recent conversation about the future of content marketing, especially for B2B efforts. Content marketing’s value.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets. Pivoting to online events are a great option right now and so too is content marketing. Marketing PR B2B marketing budgets content marketing unscripted marketing

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. 8 of the Biggest Marketing Trends in 2020.

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Contract Web Marketing Manager, Mount Sinai Heart - New York, NY

Flack Me

Company: Mount Sinai Health System Location: New York, New York Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience

15 marketing certifications available online

PR Daily

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand in the evolving digital realm.