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Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It will not change the price of the items for consumers.”

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ?

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Report: Social media leads the way in online advertising

PR Daily

analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Here are today’s top stories: Ad group seeks to clean up digital ad market. Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. For ads to work, they have to be less irksome overall to consumers.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Marketing Land’s. And advertisers have been pushing for Google to enter the fold.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Today, when you get ad through approval and into market…your job isn’t done.

How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Mobile marketing comes into play most when consumers take action.

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Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

One reason for the micro-ads’ growing popularity is that this kind of advertising is by its very nature disruptive. The short sales pitch stands as the price of admission before web users can access their desired content. Just how short can a message be before it loses meaning?

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. How to Get the B2B Marketing Persona Right [UML].

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd.

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What Happens When PR and Marketing Mesh

Onclusive

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

Now the platform is working with other apps, adding video games and augmented reality features and a new ad network to convince investors and consumers alike the brand has staying power. The mobile games market was expected to hit $63.2 Some marketers think the changes offer promise.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques.

30 jobs in the PR and marketing world

PR Daily

Here are four reasons PR and marketing pros go gaga over their careers: There’s a fast-paced, versatile schedule. Marketers must be nimble and continually adapt to changes in the industry. PR and marketing pros are happy knowing their efforts will be well compensated.

Making marketing more measurable – the hacks that ensure your campaigns convert

Prohibition

The world of marketing looks very different from what it once was. Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult.

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. Consumers trust others of similar ilk.

11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better.

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Internet Marketing Trends: What’s the Business Impact? [UML]

Sword and the Script

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends.

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Context in Marketing Campaigns, Mediums and Measurements [UML]

Sword and the Script

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Today, marketing is not just communicating with a prospective buyer. 1) Context marketing campaigns. Your Marketing Predecessor was Probably a Hot Mess [UML].

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee.

How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

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Influencer fraud’s $1.3B price tag—and how marketers can respond

PR Daily

Influencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring down the whole scheme. Some brands have struck back against the unregulated nature of influencer marketing.

How content marketing has changed PR

PR Daily

Major changes in digital marketing and PR have revealed how social technologies, devices and ubiquitous Internet access have opened the doors for round-the-clock connectivity to everything on the Web. Emerging technology is affecting consumer behavior. TopRank Online Marketing.

42+ Artificial Intelligence Tools for Marketers

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #2: Email marketing. Guest Post by Deeana Radley.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content.

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil?

SEO 101

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distribution

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Instagram rolls out a targeted marketing feature

PR Daily

As consumers favor virtual shopping baskets to actual carts, the shrinking size of people’s screens stands in contrast to growing sales numbers. The ads will run in a carousel format, so marketers can show off several styles and variations of a previously viewed product.

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. As a result, they jump into social media and wind up with a marketing mess.

Pull Your Retargeting Campaign Out of the Drain

Shift Communications

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. Marketing Analyst.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 by Frank Strong.

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