ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 86

Meeting Report Transportation Automotive 86

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust. Technology helps it scale. According to the Cision State of the Media Report , 59% of U.S.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

MAY 10, 2023

An extension of the 5W brand, which was named after the five W’s of journalism: who, what, when, where and why, HOW strategically applies those continued principles of communication to the digital experience. ” Learn more about HOW at howagency.co and follow us on Instagram , Twitter and TikTok.

Agency 88

Agency B2C B2B Journalism 88

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.

Automotive 85

Automotive Meeting Media Mobile 85

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MAY 18, 2021

30% said, “new technologies that are helping businesses and consumers.”. It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S. The Wall Street Journal 80%. 37% said, “‘feel good’” stories on how companies and communities are helping others. TechCrunch 85%.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 95

Strategy Publicity Media Video 95

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Ultimately, great stories drive PR and journalism. If so, this could drive a pitch that lands.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases. And the results? The post Good Job!

Marketing 92

Marketing B2B Construction Consumer 92

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. The tech giants. The startups.

Government 149

Government YouTube Wikipedia Google 149

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology. Image credit: Pixabay.

Survey 95

Survey Communications Media Engineering 95

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!).

Handbook 131

Handbook Guidelines Print LinkedIn 131

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website.

Agency 170

Agency Media Software Pitching 170

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story, and why? I’ve kind of always been doing this!)

Meeting 83

Meeting Report Automotive Media 83

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. She is an associate professor and public relations-sequence coordinator in the School of Media & Journalism at Kent State University in Kent, Ohio. That data can then be sold to data brokers and used to target consumers with certain messages. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other.

Journalism 52

Journalism Training Consumer Tools 52

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals Policies System 74