7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.

Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Changes in journalism impacting PR


In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. journalism journalists Media pr

The Opportunity for Communicators: Insights on Social Journalism


How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Insights Featured Social journalism study

3 Rewards to Reap From Brand Journalism


Today, consumers want complex, multi-level stories that will make them feel an emotional connection. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation.

4 ways journalism changes are affecting PR

PR Daily

Just couple of decades ago, there weren’t as many choices for how to produce, consume and distribute news. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. They say the only constant is change, a sentiment that definitely applies to the world of journalism.

3 Things You Need to Know About Brand Journalism


Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism.

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Now, Zuckerberg is trying an op-ed in The Wall Street Journal. His latest peace offering is a Wall Street Journal op-ed titled, “The Facts About Facebook.” ” Zuckerberg reposted the Journal column on his personal Facebook page.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

3 Questions to Ask Before Diving Into Brand Journalism


It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button.

3 Factors That Shape Your Brand Journalism Strategy


So where do consumers place their trust? That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Consider scaling your brand journalism strategy like HSBC.

Using PR To respond to declining consumer trust


Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.

How can PR pros respond to declining consumer trust?

PR Daily

However, credible outlets that adhere to ethical journalism standards are out there and can be trusted. The post How can PR pros respond to declining consumer trust? The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations.

4 ways to measure brand journalism results

PR Daily

Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. Here are four options to consider when assessing results from your brand journalism content: 1.

'Discover' feature brings brand journalism to Snapchat

PR Daily

I remember sitting in a journalism lecture a long time ago and hearing a professor talk about how journalists of the future will need to know how to tell stories on mobile devices. This is definitely the best user experience I’ve seen so far for consuming this variety of content.

Study: What content do industry leaders consume?

PR Daily

Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Asked what content sources are most valuable, 35 percent cite outlets such as The Wall Street Journal.

Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity.

Barilla sponsored ‘study’ fools consumers

PR Daily

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

Study 121

Brand journalism: Why the faulty arguments must end

PR Daily

stated in bold letters, " There''s no such thing as brand journalism." brand journalism. I had to smile; it included brand journalism in its list to affirm that it doesn''t exist. Let the brand journalism rant begin. An elitist''s view of journalism.

Takeaways from 3 celebrities who rock brand journalism

PR Daily

Brands aren’t the only entities that benefit from brand journalism. quickly transformed into a repository for consumers who crave lifestyle content. Instead, it’s a great example of brand journalism. He is practicing brand journalism like nobody’s business.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

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Study: Consumers remain distrustful of sponsored content

PR Daily

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. RELATED: Embrace brand journalism and become your own news outlet. ].

Study 159

The Wall Street Journal, Twitter look to mobile apps

PR Daily

The Wall Street Journal. It’s the first product the Journal has created that’s available only to mobile readers, and it will offer a digest of the day’s most important stories. Brands and social media platforms are responding to the increased demand to make content mobile-accessible.

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Gawker Media resignations highlight struggle between journalism and PR

PR Daily

But publishers have to balance the rising creation of sponsored content with consumer reactions and perception. In July 2014, Interactive Advertising Bureau and Edelman polled 5,000 online news consumers about their attitudes towards native advertising.

A Glimmer of Hope for Journalism?

Flatiron Communications

A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign. Sure, quality journalism abounds in today’s news ecosystem. The post A Glimmer of Hope for Journalism?

Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism

Ishmael's Corner

Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […]. Business Communications Digital Journalism advertising native advertising storytelling visual storytelling

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Many smaller organizations struggle with brand journalism because they think you need a big budget, fancy software or an experienced team of former journalists to make it succeed.

Iconic food-and-beverage company takes brand journalism to new heights

PR Daily

has proclaimed for some time that brand journalism is the new approach to getting news distributed, and its Coca-Cola Journey website is the epitome of the concept, a full-blown media platform supporting the company’s major marketing campaigns.

The Shifting Tides Of Media And Journalism

Flatiron Communications

Reynolds Journalism Institute and hosted by the Ford Foundation. Can media consumers tell the difference between quality journalism and biased, mistake-prone reporting? The post The Shifting Tides Of Media And Journalism appeared first on Flatiron Communications LLC.

The Opportunity for Communicators: Insights on Social Journalism

Beyond PR

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

How to connect your content to an evolving consumer

PR Daily

In light of these facts, the basic tenets of good PR and journalism haven't changed, but the means of storytelling has. Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape.

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Will 2017 be the year that journalism makes a big comeback?

Report: 1/3 of news consumers say they’ve been ‘deceived’ by native advertising

PR Daily

News consumers aren’t too keen about native advertising. That’s the bad news for brand managers looking to win consumers over with native ads in news publications. In the United States, nearly half of news consumers use ad-blocking software, and another 30 percent simply ignore ads.

What is brand journalism and is it right for your company?

Axia PR

5 tips to help you use brand journalism to connect with your audience and boost your brand awareness. They know they need journalists to increase their visibility and boost their credibility, but getting their attention can be frustrating and time-consuming.

Poll: Consumers more likely to buy from brands they follow online

PR Daily

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4

Facebook sets its sights on journalism, sets high bar for media relations

PR Daily

or Sports Illustrated, you’ll consume content in Facebook’s native environment. Facebook’s Instant Articles is a game-changer for social media managers. Recently, Facebook opened up Instant Articles to all publishers.

Coca-Cola seeks sugar alternative—and consumer stories

PR Daily

Though the story challenge could bring Coke additional fodder for its brand journalism efforts , the moves also serve to complement the company’s push toward sugar alternatives. Sugar has become the enemy of the modern healthy diet, and the Coca-Cola Company is looking for a replacement.

PR & Journalism: Best or Worst of Times?

Flatiron Communications

Still, quality journalism thrives. How can consumers separate fact from faction, without journalists fact-checking? Finally, I added some thoughts on the rising crop of digitally native news sites committed to producing quAlity journalism with the hope they gain greater voice. (