Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

JANUARY 5, 2016

Today, consumers want complex, multi-level stories that will make them feel an emotional connection. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism?

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism. Brand journalism is also not content marketing. Get our free white paper now!

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

JANUARY 15, 2016

So where do consumers place their trust? That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

Journalism 69

Journalism Reddit Newspapers Government 69

Business Wire

OCTOBER 20, 2021

A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 286

Financial Blogging Mobile Analysis 286

Reputation Us

MARCH 20, 2024

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family.

Reputation 78

Reputation Journalism Financial Corporate 78

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Brand Branding 140

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. News of such events commands the attention and emotions of consumers.

Social Media 163

Social Media Publicity Media Journalism 163

Institute for Public Relations

APRIL 14, 2023

Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers →

Consumer 52

Consumer Survey Brand Branding 52

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. If you look at most great journalism today, some of it follows the same formula it always did.

Journalism 69

Journalism Communications Survey Social Media 69

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. The project aimed to understand the impact of changing consumer behaviour on news publishers. Younger audiences are less likely to pay for news subscriptions, threatening the funding of quality journalism.

Study 111

Study Social Media Journalism Survey 111

Axia PR

MAY 24, 2017

5 tips to help you use brand journalism to connect with your audience and boost your brand awareness. They know they need journalists to increase their visibility and boost their credibility, but getting their attention can be frustrating and time-consuming. Most companies have a love/hate relationship with journalists.

Journalism 54

Journalism Company Brand Branding 54

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Ishmael's Corner

JULY 6, 2015

Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […].

Journalism 60

Journalism Advertising Advertising Storytelling 60

NewsWhip

NOVEMBER 16, 2018

The post How Gen Z is changing how we consume content appeared first on NewsWhip. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […].

Consumer 110

Consumer Social Media Media Journalism 110

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

Analysis 333

Analysis SEO Meeting Travel 333

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter. Does Industry Matter?

Journalism 258

Journalism Social Media Study Comparison 258

5W PR

OCTOBER 31, 2023

PR Decoded PR Week’s PR Decoded networking event revolves around the theme “Purpose+,” emphasizing how PR professionals can maintain purposeful messaging amid growing consumer distrust. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Landis PR

NOVEMBER 13, 2023

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. Sustainability is a key business practice that prioritizes meeting evolving consumer expectations and regulations.

Trends 64

Trends Ethics Journalism Consumer 64

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content. Promoting Content.

Social Media 226

Social Media Media Journalism Study 226

Bianchi Biz Blog

FEBRUARY 12, 2024

How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. What advice do you have for PR people that want to pitch you?

Meeting 86

Meeting Report Transportation Automotive 86

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Public trust in the press has been on the wane.

Media Relations 202

Media Relations Media Pitching Case Study 202

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Analytics 170

Analytics Advertising Advertising Data 170