Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Ultimately, great stories drive PR and journalism. PR should interview the execs to dig for story gold.

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Survey Journalism Agency Data 195

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

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Marketing Facebook Social Media Community 244

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website.

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Agency Media Software Pitching 170

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. the reporters likes to schedule interviews through? What’s a marketer to do? In an engaging way.

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Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will!

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Automotive Mobile Technology Resources 74

PRSay

DECEMBER 27, 2022

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). When consumers are ready to spend again, they will spend on brands that stuck with them. To give your pitch context and depth, also link to an FAQ and a backgrounder. ESG and your agency.

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Trends Pitching Twitter Nonprofit 127

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 1997, when USA Today moved him from D.C.

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Meeting Handbook Newspapers Government 97

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology. Subscribe to Mindful Matters blog.

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Marketing Pharmaceuticals Policies System 74

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story, and why? I’ve kind of always been doing this!)

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Meeting Report Automotive Media 83

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

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Real Estate Agriculture Local Technology 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry.

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Writing Engineering Journalism Analytics 120

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal. Image credit: Unsplash.

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Sports Advertising Advertising Survey 113

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Want to improve your media relations?

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Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? Working under the likes of Csaba Csere, Steve Cropley, and David E. I’ve noted each of these.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. What are we are we not consumed by?

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Automotive Web Meeting Media 65

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

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Marketing Privacy Big Data Technology 60

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

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Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

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Meeting Automotive Mobile Transportation 57

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. Practice consuming and producing different types of communication channels. Be a student of the craft.

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Reputation Newspapers Sports Travel 120

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 86

Automotive Meeting Media Pitching 86

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior? What are some of the key components of a successful marketing strategy?

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Measurement Analytics Big Data Public Affairs 120

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 77

Automotive Media Report Print 77

Beyond PR

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Bell holds a degree in journalism from the University of Missouri School of Journalism.

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Strategy How To SEO Engineering 64

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. Describe the craziest or most fun story you have written.

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Meeting Automotive Media Newspapers 75

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. As information consumers, we are all part of the problem because of the way we are inherently programmed.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? Consumers are sovereign. Then, figure out how your brand can solve those problems.

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Content Marketing Community Mobile Storytelling 120

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

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Agency Energy Crisis Management Industry 88

Sword and the Script

NOVEMBER 27, 2018

1) Marketing seems to be tasked with a growing list of responsibilities – traditionally with things like awareness, leads, brand, voice of the customer, and more recently with data, analytics, technology and CX – what is the role of marketing in this modern environment? Want to be interviewed for the Off Script series? 33: Bryan Young.

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Interviews Software Government Journalism 63

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. Their businesses are often all-consuming, back-breaking and require full family support.

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Groups Meeting Transportation Media 55

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers.

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Facebook Social Media Government Employee 79

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

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Enterprise Ethics Engineering Technology 68

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. I also share my views (not necessarily the agency’s ) and pose additional questions.

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How To Facebook Social Media Advertising 159

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

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Crisis Reputation Study Social Media 0

Solo PR Pro

AUGUST 2, 2022

I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. It's very time-consuming, and can be emotionally draining. Also, unless you are a big name in the PR or journalism world, or have a PhD, don't expect to be able to transition to a full time teaching position.

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Education Course Nonprofit Resources 107