Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Media Brand Branding 195

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Social Media 88

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 243

Technology Customer Service How To Trends 243

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security.

Consumer 88

Consumer Privacy Study Data 88

Agility PR Solutions

FEBRUARY 12, 2023

How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences?

Consumer 167

Consumer Software Brand Branding 167

Institute for Public Relations

JANUARY 3, 2023

Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.)

Ethics 98

Ethics Technology Survey Consumer 98

Agility PR Solutions

SEPTEMBER 6, 2022

The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The top 20 is comprised of brands from technology, dining, beauty and personal care, household products, beverages, retail, […].

Consumer 148

Consumer Brand Branding Retail 148

Agility PR Solutions

MAY 25, 2023

We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even more when it comes to which companies they choose to do business with.

Consumer 78

Consumer Retail Technology Company 78

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. The following is a list of issues. and unique experiences.

Interviews 78

Interviews Technology Reputation Crisis 78

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

Travel 120

Travel Consumer Technology Hotels 120

Onclusive

MAY 10, 2021

What makes a technology news release stand out in a sea of tech news? Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. The post Technology News Releases: Can you get them noticed?

Technology 195

Technology Data Social Media Media 195

Agility PR Solutions

FEBRUARY 28, 2022

Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. To keep up, companies need to be aware of increasing demand for improved digital experience among consumers. Let’s take a look at how technological transformation will shape the future of public relations.

Technology 158

Technology Publicity Consumer Company 158

Agility PR Solutions

APRIL 5, 2023

Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. Consumers threaten to abandon businesses that hoard unnecessary data appeared first on Agility PR Solutions. According to the […] The post Is your brand a data polluter?

Consumer 78

Consumer Data Brand Branding 78

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Branding 117

Branding Brand Consumer Software 117

5W PR

NOVEMBER 2, 2022

As digital natives, they can command technology. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. For a business to stand out to millennials it has to get their attention and keep it. They are loyal to brands that they like and they tend to make up their own minds.

Consumer 78

Consumer Social Media Brand Branding 78

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five. Wearable Devices. What’s more? Smart Assistants.

Consumer 97

Consumer Meeting Mobile Branding 97

Agility PR Solutions

OCTOBER 24, 2021

Consumers’ fear of martech drops as acceptance spikes appeared first on Agility PR Solutions. The post Did COVID kill marketing “techlash”?

Consumer 142

Consumer Marketing Media Technology 142

Agility PR Solutions

SEPTEMBER 6, 2018

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […]. Emerging technologies have the […].

Consumer 89

Consumer Technology Study Publicity 89

5W PR

SEPTEMBER 16, 2020

What changes, if any, in strategy, services, and technology do they need to employ? Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

OCTOBER 1, 2020

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. The benefits of technology for business owners are numerous. Not […]. Not […].

Consumer 158

Consumer Tools Technology Publicity 158

Agility PR Solutions

DECEMBER 27, 2018

Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The post Technology 2019—10 hot consumer trends in tech next year appeared first on Agility PR Solutions. The report […].

Trends 79

Trends Consumer Technology Report 79

Agility PR Solutions

JANUARY 12, 2023

The firm’s latest Consumer […]. The post How Gen Z and younger millennials are driving shifts in the way consumers earn and spend appeared first on Agility PR Solutions.

Consumer 78

Consumer Technology Marketing Publicity 78

5W PR

JANUARY 27, 2020

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Not every car is designed to be a smart car, but with Nexar every car can be.

Automotive 153

Automotive Technology Transportation Travel 153

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 372

Communications Marketing Blogging Social Media 372

Agility PR Solutions

NOVEMBER 6, 2022

New research from digital transformation-focused cloud communications firm Vonage reveals that businesses have technology gaps that prevent them from making meaningful connections with customers. The post Consumers want brand interactions online to feel more like personal conversations—but how?

Consumer 78

Consumer Brand Branding Communications 78

Agility PR Solutions

JUNE 24, 2020

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The post Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID appeared first on Agility PR Solutions.

Measurement 153

Measurement Consumer Brand Branding 153

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 116

Mobile Technology Automotive Media Relations 116

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Brand Branding 97

Agility PR Solutions

AUGUST 27, 2020

The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions, according to new research from marketing technology firm Valassis.

Consumer 137

Consumer Strategy Branding Brand 137

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 68

Automotive Mobile Technology Media 68

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Brand Branding 78

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Branding Brand How To 243

Agility PR Solutions

JANUARY 21, 2021

As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs of the evolving consumer, reveals a new study from SAS.

Consumer 97

Consumer Branding Brand Study 97

Agility PR Solutions

OCTOBER 23, 2022

The post The evolving in-store shopper: Digital tech, ambience, sustainability top consumers’ wish list appeared first on Agility PR Solutions. The firm’s new […].

Consumer 60

Consumer Media Technology Marketing 60

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 143

Ethics Consumer Branding Brand 143

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

Publicity 182

Publicity Technology Pitching SEO 182

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Journalism 78