Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Do not underestimate the power of technology in these challenging times.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.

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Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […].

Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. What’s hot for tech enthusiasts in 2019?

Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Branding Marketing PR Storytelling audio technology

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. And if there’s a visual aspect, as in the consumer sector, top business users can be tapped to create shareable videos.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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CBD Technology and Products Changing the Industry

5W PR

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. Their consumable products, including CBD-infused beer brand Two Roots Brewing Co.,

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Voice search is infiltrating more and more aspects of consumers’ daily lives. The applications for voice technology are growing every day.

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.

Moving Target: How Technology Changed the Travel Experience

Cision

Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology.

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Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? These types of criteria are increasingly important for consumers.”.

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Tools, such as Sysomos or Google Consumer Surveys, can help you investigate social trend, topics and behaviors.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

How marketers are wooing consumers with augmented reality

PR Daily

Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. In consumers’ eyes, augmented reality (AR) is the touchstone for innovation.

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences?

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How technology has changed PR agencies

PR Daily

How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? When creating a plan for a campaign or hopping on a trending topic, keep your consumers in mind.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

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Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Familiarity with this sort of technology should not be taken for granted.

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. PR pros connect to consumers through more than just focus groups or email; they also hear from them on Facebook, Twitter and Snapchat. Don’t allow the technology to drive you,” Musante says.

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

The Technology That Could Disrupt Marketing as We Know It

PR 20/20

I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide?

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.

4 Signs It’s Time to Invest in PR or Marketing Technology

Cision

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. And all that work is time-consuming. Best Practices Featured marketing technology PR

Why marketers aren’t meeting CX demands of hyperadoptive consumers

Agility PR Solutions

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.

How digital marketers can get personal through technology

PR Daily

Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience.

5 PR tips for technology B2B companies

Axia PR

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions.

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Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

However, communicators are losing access to voice call connections, as consumers balk at answering any call from an unknown number. Consumer Reports found that 70% of people no longer answer calls they don’t recognize. 1 consumer complaint and a top priority for the agency.