Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 86

Meeting Report Transportation Automotive 86

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stern + Associates

MARCH 17, 2017

The media landscape is in constant flux. The value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group. Our mindset.

Media Relations 74

Media Relations Strategy Media Groups 74

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 30% said, “new technologies that are helping businesses and consumers.”. The Wall Street Journal 80%. TechCrunch 85%. The Financial Times 79%.

Study 167

Study Communications Survey Pitching 167

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Data 195

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. When consumers are ready to spend again, they will spend on brands that stuck with them.

Trends 126

Trends Pitching Twitter Nonprofit 126

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

Flack's Revenge

DECEMBER 20, 2018

They forget, or worse still ignore the main reason people converge on social media, which is to build and maintain connections through P2P (person to person) communication with friends, family, mentors, colleagues, newsmakers and other HUMAN beings. Be Helpful. All human qualities known to make friends and influence people.

Marketing 244

Marketing Facebook Social Media Community 244

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152

Internal International Media Pitching 152

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story, and why? I’ve kind of always been doing this!)

Meeting 83

Meeting Report Automotive Media 83

Doctor Spin

FEBRUARY 14, 2024

Marketing: Marketing utilises advertising (both traditional and digital), sales promotions, direct marketing, social media, and product placement to reach its target audience. The focus is on creating compelling messages that encourage consumers to purchase. This is where marketing and public relations “cross swords.”

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 88

Agency Energy Crisis Management Industry 88

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other.

Journalism 52

Journalism Training Consumer Tools 52

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? Working under the likes of Csaba Csere, Steve Cropley, and David E. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. How long have you been in journalism and how did you get started?

Meeting 57

Meeting Automotive Mobile Transportation 57

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. How long have you been in journalism and how did you get started?

Automotive 86

Automotive Meeting Media Pitching 86

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 77

Automotive Media Report Print 77

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. At Cision, many of our team members have worked at other technology corporations. Why Leaders & Execs Need to Know How Their Brand is Perceived.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a vertical, technology companies invest 9.7% 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Beyond PR

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple. Follow him on Twitter @nbell94102.

Strategy 64

Strategy How To SEO Engineering 64

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate.

Trends 83

Trends Publicity Analytics Software 83

Bad Pitch Blog

APRIL 19, 2012

This has changed the roles in publishing as consumers and brands can now participate in a world once reserved to the fourth estate. Social/Curation: Social media is driving sharing and simultaneously creating/enabling curation. Are they using technology or tapping into site activity to complement this design?

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

JANUARY 4, 2018

Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Barokas

FEBRUARY 5, 2019

Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. is time consuming, drawing the marketer father away from his day-to-day responsibilities. Whether through media relations or content creation, we’d love to help you tell great stories.

How To 60

How To Marketing Resources Journalism 60

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68