Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.

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How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. The post How voice technology could transform PR and marketing appeared first on PR Daily.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. And if there’s a visual aspect, as in the consumer sector, top business users can be tapped to create shareable videos.

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Voice search is infiltrating more and more aspects of consumers’ daily lives. The applications for voice technology are growing every day.

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? These types of criteria are increasingly important for consumers.”.

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Tools, such as Sysomos or Google Consumer Surveys, can help you investigate social trend, topics and behaviors.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

How marketers are wooing consumers with augmented reality

PR Daily

Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. In consumers’ eyes, augmented reality (AR) is the touchstone for innovation.

How technology has changed PR agencies

PR Daily

How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? Prior to social media, journalists call in updates so they could inform the public.

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences?

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Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Familiarity with this sort of technology should not be taken for granted.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

Potential global recession is chief financial officers’ biggest concern (80%), with nearly half (48%) worrying about consumers’ decreased confidence as well as the financial impact on operations. Tech companies and digital platforms partner to share COVID-19 information.

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. PR pros connect to consumers through more than just focus groups or email; they also hear from them on Facebook, Twitter and Snapchat. Don’t allow the technology to drive you,” Musante says.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

However, communicators are losing access to voice call connections, as consumers balk at answering any call from an unknown number. Consumer Reports found that 70% of people no longer answer calls they don’t recognize. 1 consumer complaint and a top priority for the agency.

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. This will help diversify your buyer personas and, consequently, your brand's ability to connect with an expanding range of consumers.

Advances in automation: how AI and automated technology are shaping medicine, journalism, and PR

Media Bullseye

This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. Thrun wondered if artificially intelligent technology could assist with this early-stage diagnosis.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

How to make yourself immune against commercial persuasion

Doctor Spin

If we want to be kind, the advertorial zeitgeist could be described as “aspirational” The blooming Madison Avenue lifestyle ads were intentionally designed to instruct the middle-class on how to live a picture-perfect life by making consumers feel inadequate.

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.

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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. The post Which sectors will be hot or not in technology PR in 2017?

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. That lack of trust extends from consumers’ to employees’ fears.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. Web 2.0

5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

privacy4america Advisor Stu Ingis: “This framework offers a detailed new approach with robust protections for consumers and clear penalties for companies that do not comply.” How do you think PR pros can help regain consumer trust and protect privacy?

Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

Listeners will absorb too-notch information and practical advice from retail experts, influencers and leaders. . Recent Guests: Karl Haller (Consumer Center of Competency, IBM), Meghann Martindale (Global Head of Retail Research, CBRE), Paul Cohen (National Sales Director, CREXi).

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5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists.

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How marketers can reach consumers online

PR Daily

consumers: These people stick with face-to-face purchasing. consumers: They regard social media as a separate place that they access from their home or work computers. consumers: These consumers go online wherever and whenever they feel like it.

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. More information is available at ReputationUs.com. More information is available at dhmresearch.com.

Expectations vs. Reality: What to Expect When Recruiting Influencers

5W PR

This is easy information to communicate in advance before a post goes out with the wrong elements. Branding Consumer Products Social and Digital Media Social Media Agency Technology MarketingInfluencers have become one of the more prominent and visible marketing channels online. With their hundreds of thousands of followers, picture perfect feeds, and a propensity to promote products authentically, brands have jumped on the bandwagon.

The New Era of Global: What Marketers Need To Know

PR Expanded

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves.

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Today, every company is a technology company. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Crenshaw Communications PR Fish Bowl technology cybersecurity PR public relations

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