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Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. consumers (54%) believe the same about tech companies in the U.S.,

How to balance personalization and privacy in communications

PR Daily

Consumers want to feel that you are speaking directly to them and about the issues they face, but they are increasingly uncomfortable about company databases that mine identifying data. As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Some call this the “privacy paradox.” The data privacy dilemma.

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How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

In a pro-privacy move, Apple would limit marketers’ tracking ability

PR Daily

Advertising has allowed the internet to remain free for millions of users, but consumers have lost their taste for cookies and other behavior-monitoring tactics. Pop-up ads and auto-roll videos have given way to “tracking pixels,” which follow consumers around the internet—leading many shoppers to feel spied on. However, this technology has been an invaluable source of information for marketers looking to learn about potential buyers. Eg: Profits > Privacy.

Samsung answers privacy concerns over TV voice recognition

PR Daily

Privacy advocates and a good many social media users were not pleased to discover this line from Samsung’s privacy policy for its Internet-connected Smart TVs: Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes. Now Google has to explain why it didn’t tell consumers about a microphone in one of its smart home products. Users, the company said, could now enable its virtual-assistant technology, Google Assistant.

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Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Technology updates.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? For today’s consumer, quite possibly.

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Web 2.0

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. It’s not about privacy and friends, but strutting on the world stage. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

The New Era of Global: What Marketers Need To Know

PR Expanded

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. They reflect the values of their consumers and use their power to act.

ICOs, the new Press Release for a Blockchain World

Flack's Revenge

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. It combines a so-called trust protocol and distributed ledger that can solve privacy, security, and inclusion issues. The Right Communications and Technology Stuff.

Talk to me

Stephen Waddington

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. It’s rolling out a new News tab that promises to both pay publishers fairly as well as prevent the spread of false information.

Campaign Recap: Advertising Week 2018

5W PR

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. Streaming TV has personal information on the consumer, such as entertainment preference.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

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Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

consumers. CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. TechCrunch reported : “Our own information — from the everyday to the deeply personal — is being weaponized against us with military efficiency,” warned Cook.

B2B Security Vendors: Prepare for Scrutiny

Shift Communications

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny?

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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking. He also covers a wide array of topics related to technology and government affairs.

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. The company made the announcement coinciding with a positive earnings report where the company demonstrated revenue growth and promised to continue its structural reorganization towards privacy. As the Washington Post notes , the fine of that size effectively “resets the baseline for future privacy investigations.”

Why 2020 will be a year of ‘actionable social purpose’

PR Daily

Almost two-thirds of employees think their organizations should focus on communicating strategy, value and purpose, and eight out of 10 consumers say they want their brands to have a social purpose, with millennials expecting it as a point of entry before they even consider a brand. Communicators should be part of the team that promotes behavior we want to see, informs employees about corrective efforts, and makes bias in AI a corporate social responsibility issue.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

The future of search might hinge on the success of voice-activated artificial intelligence, but the technology isn’t ready for the spotlight just yet. Despite the number of professionals who predict voice search will dominate in coming years, most consumers still find the technology frustrating. However, as the technology improves, consumers could greatly increase their reliance on these systems, and brands that aren’t ready for the change could be left behind.

Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Another value to consider in this debate is the free flow of information. Ads do provide the consumers with valuable information.

Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Stay alert for B2B technology changes.

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What’s Next in Public Relations? Let’s Ask My Students

PRSay

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. Some of the questions they’re addressing are just plain hard, like how to coherently explain blockchain, a technology little understood outside of a small group of experts, to consumers who soon may be relying on it to secure their online transactions and protect their privacy on social networks. I recently finished reviewing my PR graduate students’ thesis proposals.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Technology has transformed everything we do, from our ability to swiftly discover and tightly target key opinion leaders (be they journalists, politicians, shareholders, stakeholders, or all of the above) with relevant, credible information—to our proven power to build robust virtual communities by creating enticing, engaging bridges to the brands we represent. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider technology such as Sony’s Aibo robo-puppies that get excited when you interact with them, or LG’s CLOi robots , friendly little machines that show emotion with their eyes. Cultural norms influence the way we consume social media and technology.

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Stay alert for B2B technology changes. “Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news.

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Building brand authenticity in a world of distrust

Stephen Waddington

Democracy should be based on everyone having access to the same information. We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda. Privacy is set to become a critical for brands if it isn’t already.”

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.

7 essential digital techniques all marketers should master

PR Daily

There are nuances to this move—the “Speed Update” initially only impacts a small number of queries—but the message is clear: Consumers are shifting to mobile, and they demand pages that load quickly. of consumers say they check the online reviews of local businesses and 67 percent of B2B buyers. Data and privacy protection. go into effect, creating strict boundaries around what companies can do with people’s personal information with heavy fines for non-compliance.

Improving patient engagement with health-care-specific CRM

PR Daily

Executives at hospitals and health systems are beginning to realize the need for advanced consumer and patient engagement tools. To be successful in today’s consumer-centric market, health care organizations would do well to focus on customer relationship management (CRM) that’s holistic and tailored to the industry. Health care organizations must implement innovative tools that gather the right information to provide value and improve the health care experience.

Why the GDPR applies to your business—regardless of your EU footprint

PR Daily

Should you be concerned about Europe’s new laws on consumer data collection and security? The GDPR (General Data Privacy Regulation) passed in the European Union (EU) in May of 2018 and is one of the most popular topics of discussion amongst businesses who may or may not conduct business on an international level. There is a misconception that the GDPR does not apply to businesses who do not offer goods or services to EU consumers, or process personal EU data.

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up.