Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 86

Technology Automotive Trade Shows Hotels 86

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Attending the toy fair provides valuable insights into the toys and games industry , helping attendees stay ahead and make informed business decisions.

Internal 78

Internal International Retail Trade Shows 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 95

B2B Marketing Measurement Social Media 95

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

Cision

FEBRUARY 19, 2016

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic. Create Relationships.

Pitching 120

Pitching How To Trade Shows Case Study 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Be flexible with times and locations and have information available and accessible including flash drives of press materials and images.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. it will be making at the show … yes, right now. It’s not like a technology showcase for media that you might host yourself.

Automotive 74

Automotive Mobile Technology Resources 74

PR 20/20

MARCH 2, 2023

People can be stingy with their personal information. In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Make the contest exclusively for subscribers and see just how many more people are willing to share their information. Create an incentive.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. Last week I got a list of media registered to attend a popular trade show.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. There’s a chance you forgot to announce an important piece of information. Consumers will see the waves you’re making in the industry. However, sharing information too soon might cause anticipation to drop. Don’t let it come to that!

Small Business 67

Small Business How To Writing Conference 67

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. How do you want your consumers to feel when using your product or service?

Industry 195

Industry Trade Shows Marketing Film 195

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 82

Automotive Transportation Technology System 82

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. How do you want your consumers to feel when using your product or service?

Industry 76

Industry Trade Shows Marketing Film 76

PR Fuel

AUGUST 23, 2020

Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.

Biotechnology 67

Biotechnology Agriculture Sports Local 67

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Alessandra Malvermi, Managing Partner, Sound Public Relations , Milan, Italy.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. Consumers of content - whether. But who would be credited as the author of these posts? Let’s call her ‘Tina.’ We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

The pandemic and its endless stream of Zoom calls have taxed our ability to take in information via video and webinar. For many of us, when it comes to electronic information, our visual cortex is tapped out. Podcasts are great for the delivery of credible information and analysis, and storytelling. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168