Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. We suggest one of the best ways to move forward is by looking back. Look at these three insights – plus one bonus tip!

Automotive 57

Automotive Mobile Transportation Internal 57

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. Not necessarily. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use them to create a media narrative for your brand and control information spread. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. What information do you always make sure to include in your pitch? Truly the 5 W’s – who, what, when, where, why.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ISEBOX

DECEMBER 14, 2016

mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals. For instance, an LED light is helpful for the average consumer who needs to navigate in the dark.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Beyond PR

AUGUST 30, 2016

However, despite the assumption that this generation gets all of their information from social media, there may be one viable news source that still surprises: campus media. You also have to present information that’s relevant to college students’ interests. Consumer Technology. Product launches.

Radio 68

Radio Media Newspapers Technology 68

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

The Stalwart Blog

JANUARY 8, 2016

Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. When the tragic Paris terror attacks occurred, many immediately turned to Periscope as their primary source of information in lieu of major news outlets. Coming To You Live.

Social Media 60

Social Media Trends Apparel Media 60

Communications Conversations

JULY 19, 2018

Seems informed. This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Buzzstream

MARCH 26, 2020

But the problem with this method is that you get an unfiltered list that you need to personally check for audience, number of subscribers, and other information. These tools have a database of YouTube influencers along with a ton of information about them such as their subscriber bases, locations, and average video views. .

YouTube 116

YouTube Brand Branding Video 116

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. A large number of them are thought leaders, who channel buyers’ views and help them make an informed decision. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch.

Marketing 40

Marketing Viral Fashion Product Launch 40

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Consumers don’t just want to hear from a company, no matter how much they trust the brand.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 78

Social Media Strategy Media Reputation 78

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Most firms still deal primarily in “E” for earned, and with good reason; 62% of consumers trust media articles when it comes to making purchase decisions.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

MARCH 2, 2017

PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers. Some companies don’t like to acknowledge competitors, or offer opinions or intelligence on rivals, but, analysts are usually covering entire industries, not single products.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 29, 2022

The right workflows for content help measure performance accurately and inform key stakeholders of its progress. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. This often entails ensuring all data and information are up to date.

eBook 120

eBook Product Launch Software Internal 120