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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? Bryan Pedersen, Chief Information Officer, MSL USA. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Watch webinar. Read transcript. Paul Quigley, CEO & Co-founder, NewsWhip.

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Understanding the millennial consumer

5W PR

As digital natives, they can command technology. Advertising pitches do not work for them. A brand can also be authentic when it shares information about the authenticity of the ingredients and testing of its products. The millennials are economically valuable and businesses are willing to adapt to cater to them.

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Five Ways AI Is Transforming Ad Tech

ImPRessions - Crenshaw Communications

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Fraud costs advertisers billions of dollars each year.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . PII stands for personally identifiable information and can mean name, email, phone number, or more. Is Connected TV (CTV) ATV?

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