Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 175

Consumer Brand Branding Course 175

Ronn Torossian

AUGUST 27, 2021

A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

Consumer 195

Consumer Financial Strategy Brand 195

Agility PR Solutions

APRIL 14, 2021

It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Consumers around the world are increasingly aware of the importance of rich, accurate, and consistent product information, and they will […].

Consumer 86

Consumer Brand Branding Marketing 86

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Privacy Brand Branding 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Agility PR Solutions

SEPTEMBER 19, 2023

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects.

B2C 181

B2C B2B Consumer Marketing 181

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Meeting Consumer Software 145

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 157

Consumer Customer Service Trends Publicity 157

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

Business Wire

SEPTEMBER 1, 2023

A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services. Joint press releases are a valuable tool for boosting product and brand awareness.

Consumer 355

Consumer Tools Company Brand 355

5W PR

NOVEMBER 2, 2022

A brand can also be authentic when it shares information about the authenticity of the ingredients and testing of its products. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. If a brand makes a mistake, the best thing to do is to promptly apologize to customers.

Consumer 78

Consumer Print Social Media Advertising 78

Agility PR Solutions

APRIL 13, 2023

Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an informed and opinionated age.

Consumer 86

Consumer Brand Branding Communications 86

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. Voice search not only changes how consumers access information, but also how they perceive and trust brands. billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 94

Pitching Consumer Trends Viral 94

PRSay

OCTOBER 1, 2020

In March, PRSA addressed one of its public-service responsibilities with an instructive PRsay post titled “How Communicators Can Help Inform the Public during COVID-19 Crisis.”. Voting information. Providing information to help people vote is another public-service responsibility. To summarize the counsel: Be transparent.

Nonprofit 107

Nonprofit Publicity Government Policies 107

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! What is information overload? It can also contribute to burnout and information anxiety.

Pitching 53

Pitching Media Media Relations Writing 53

Institute for Public Relations

OCTOBER 6, 2023

Business Disability Forum and Open Inclusion researched the experiences and preferences of consumers with disabilities. 457 respondents had disabilities, which included sensory, physical, neurodiverse, … Continue reading How Companies Can Address Barriers for Consumers with Disabilities →

Consumer 52

Consumer Company Survey Industry 52

Agility PR Solutions

DECEMBER 4, 2022

According to new research, ninety-two percent of consumers believe cybersecurity threats will continue to outpace cybersecurity tech, with 91 percent willing to take extra security measures to prove their identity on an ongoing basis to protect their information and accounts.

Consumer 78

Consumer Measurement Trends Publicity 78

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Brand 78

Ronn Torossian

FEBRUARY 11, 2024

In today’s interconnected and information-driven world, a company’s reputation is a critical asset that influences consumer trust, investor confidence, and overall success. Building and maintaining a strong corporate reputation is both an art and a science.

Corporate 195

Corporate Reputation Consumer Company 195

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 296

Blogging Writing Consumer Media 296

5W PR

JULY 13, 2020

During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors. This means in the current climate, the consumers tend to be budget-conscious and fairly thrifty.

Consumer 88

Consumer Advertising Advertising Reputation 88

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. Based on industry information gathered on DAUs and MAUs, how would the brand define active? The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Consumer 88

Consumer Airlines Energy Industry 88

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Agility PR Solutions

MAY 12, 2019

Consumers watch video on different screens throughout the day—and they do so with multiple motivations—which impacts their receptiveness to advertising. As marketers look to unify TV and digital campaigns, new research from IAB examines how marketers can use the medium more effectively to connect with consumers.

Video 60

Video Strategy Advertising Advertising 60

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch? Want more blogs like this?

Pitching 98

Pitching Consumer How To Education 98

Agility PR Solutions

APRIL 27, 2021

Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. 3/4s of consumers look at a business’s online presence before visiting appeared first on Agility PR Solutions. Therefore, it’s […]. Therefore, it’s […].

Local 94

Local SEO Consumer Creativity 94

Agility PR Solutions

NOVEMBER 13, 2019

With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. The post In a weaponized social media age, what do consumers expect from brands during crisis?

Social Media 129

Social Media Crisis Consumer Brand 129

Agility PR Solutions

APRIL 16, 2020

The firm also sought information about how Gen Z’s daily habits have changed, including their behavior as consumers. The post Gen Z’s mental, physical and emotional reaction to COVID-19—and their consumer behavior appeared first on Agility PR Solutions.

Consumer 106

Consumer Survey Data Agency 106