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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Rand Fishkin.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 180
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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 108
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Five Lessons When it Comes to Influencer Marketing from Global Events

Prohibition

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Unlike fellow influencer Emma Chamberlain whose attendance is very popular and her Vogue interviews are well received. Always answer this question.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them? Don’t silo these content opportunities, either.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.