Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Shift Communications

OCTOBER 14, 2014

As marketers and PR pros, we strive to create a brand message that’s “sticky.” Yet therein lies the challenge: if humans are naturally wired to remember the negative , what’s a marketer to do to craft a message that’s both memorable but positive ? Marketing Analyst. Brand Marketing Public Relations positive'

Marketing 146

Marketing Comparison Conference Brand 146

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Agility PR Solutions

OCTOBER 23, 2020

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. The post 4 essential branding tips for hospitality marketers appeared first on Agility PR Solutions. Guests may not realize that they let a feature as […].

Branding 112

Branding Brand Comparison Hotels 112

Agility PR Solutions

APRIL 17, 2019

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S.

Comparison 155

Comparison Web Content Marketing Report 155

Polaris

DECEMBER 13, 2014

I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Hiring a paralegal versus a collection agency: A price comparison. If you need help developing a content marketing road map, get in touch. Content Marketing' Tip sheets:—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Marketing 104

Marketing Comparison Enterprise Technology 104

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs.

Communications 383

Communications Tools Google Resources 383

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Comparison 149

Comparison Study Social Media Marketing 149

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do? in June 2020.”.

Survey 149

Survey Marketing B2B Comparison 149

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 110

Marketing Comparison Technology Data 110

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 140

Content Marketing Marketing Case Study International 140

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. Our head of marketing asked us to package PR data on a quarterly basis for all regional executives.

Media 195

Media Software Analytics Measurement 195

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 174

Infographics Comparison Construction Study 174

Prowly

MAY 17, 2024

The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. This article aims to help you make the right pick with a comprehensive comparison of the best Meltwater alternatives. Who is the competition for Meltwater?

Comparison 104

Comparison Software Blogging Marketing 104

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. I originally studied marketing in college, however the only jobs that appealed to me when I graduated were in PR. How did you get your start in PR?

Travel 166

Travel Comparison Analytics Financial 166

Cision

MAY 12, 2017

This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Depends on the news/catalyst. Since 2012, the study has evolved.

Infographics 149

Infographics Comparison Retail Study 149

Sword and the Script

MARCH 24, 2020

Product launches and marketing campaigns are getting delayed. For comparison, £50 million is worth about $58 million USD at today’s rates. It’s an open-ended question and if you guessed marketing, you’d be correct. We are all in that same room, but everyone stops talking because the marketing budget got slashed.

Marketing 90

Marketing Comparison Product Launch Survey 90

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

How To 102

How To Marketing B2B Exercises 102

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Read all the comparisons, but need to see the tool for yourself? Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising! And it’s usually for a good reason; market research can be costly. Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Cision

MAY 20, 2016

Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Since the original real-time event, KitKat has expanded its marketing strategy by exploring over 70 ways of “breaks” to coincide with its strapline and stay relevant with its audience. KITKAT (@KITKAT) September 24, 2014.

Branding 159

Branding Brand Comparison Viral 159

Sword and the Script

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Those numbers look pretty good to me by comparison. For marketers that do, the survey shows it pays off. This reminds me of an event type that marketers in the U.K.

B2B 99

B2B Marketing Survey System 99

Sword and the Script

OCTOBER 8, 2019

That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Sword and the Script

JULY 23, 2024

We can help with B2B marketing, PR and social media. This is a little better than the metrics email marketing earns (I looked at 19 different email marketing studies ). Most marketers get open rates of ~20% and a click-through-rate (CTR) of 2-3%. CTRs and response rates to pitches are not a perfect comparison.

Pitching 179

Pitching Analysis Report Survey 179