Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard. Your PR program is stopped dead in its tracks.

Agency 108

Agency Automotive Engineering Education 108

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Technology means continuous learning. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? Making that comparison is a bit of figurative thinking. Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information. There must be some guidelines. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. As I mentioned we have a variety of services in-house and many of the tasks require technology.

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. That’ll add noise to your search results and consumes computing resources for the platform. This helped eliminate much of the noise. I also set up searches on three of my own clients.

Tools 82

Tools Comparison Media System 82

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What if you’re not a consumer goods maker or a TV producer?

Twitter 60

Twitter How To Marketing Wireless 60

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Mindful Marketing

JANUARY 10, 2017

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. PR reports can be time consuming, and require investments in monitoring and measurement technologies to be impactful. What technologies do you use to measure results?

Measurement 50

Measurement Comparison Analytics Agency 50

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

ReimaginePR

JUNE 13, 2016

So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Unfortunately, it’s the one consumers tune out the most these days. What really resonates with consumers is the story behind the product. That’s the route many businesses take. Please don’t take this route.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. Q: New technology is constantly expanding, making podcasting more and more accessible.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Comparison Matrix. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Communications Conversations

JULY 27, 2015

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. By comparison, 93 percent of college-educated Americans had access. And, of course, education levels matter, too.

Newspapers 60

Newspapers Education Social Media Comparison 60

Flatiron Communications

SEPTEMBER 30, 2015

.” As the owner and editor of a Medium publication called “Adventures in Consumer Technology” and a PR industry veteran who has represented many esteemed journalistic enterprises, I took issue with Ms. that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flatiron Communications

AUGUST 30, 2015

PH) What kind of consumer research do you think was done prior to the changes being made? Maybe they looked at several treatments in a before and after comparison. PH) Does a branding/graphic identity consultancy like Landor advise on the potential for consumer backlash (as was the case of Spotify and as yet TBD for Twitter)?

Twitter 28

Twitter Google Financial Comparison 28

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity SEO Measurement 136

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. When you visit the website, enter in your keyword(s) and click search. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent. Wealth Management.

Financial 83

Financial Industry Report Insurance 83

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Analytics Energy 78

NewsWhip

NOVEMBER 13, 2020

The Martin Agency is well-known for building a strong connection with consumers for over a decade by introducing audiences to an inquisitive reptile and our beloved caveman. As a comparison, we also like to use the NewsWhip Analytics feature at times to go back for historical reference. Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Mindful Marketing

JULY 12, 2019

” Throughout the ride, the company continues to leverage technology in order to ensure security. McFarland suggests the same in saying, “We think about [HopSkipDrive] much more as a substitute to a babysitter that drives than a comparison to an Uber and Lyft.”

Transportation 51

Transportation Policies Mobile Comparison 51

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Employees are consumers of work. Ethical issues with creating your own echo chamber. They’re really going after the bad guys.

Ethics 78

Ethics Employee Communications System 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

Action: Read widely and consume a variety of media. The skills, technology and workflow used in media and public relations are converging. By comparison the speech recognition built into Apple iOS and Google apps is incredible. Action: Learn about this technology. 7 Shift to newsroom workflow. It was a lousy experience.

Publicity 164

Publicity Ethics Data Community 164

Mark My Words

NOVEMBER 21, 2016

Reichenbach’s work has a hokey charm in comparison to the stunts of movie PRs in later decades, which saw the Hudson polluted with countless heads (both fake and real), ‘discovered’ shortly after news of missing starlets. Technology has turbo-charged our exposure to them and raised the level of public alarm.

Comparison 60

Comparison Hotels Newspapers Journalism 60