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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Negative news content in comparison. This is the most unexpected finding of all. “It on negative information.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195
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How Brands Can Serve Black American Consumers

Institute for Public Relations

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → . A survey of 25,000 Americans was conducted in the spring of 2021.

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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. In comparison to advertising, PR is both more cost-effective and more flexible. But consumer spending has continued to grow. The most successful businesses? In uncertain times, intangibles like brand trust are even more valuable.

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How conflict can add news value to your brand’s story

Axia PR

Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. The truth is that news consumers love reading about drama, which is why conflict can add great news value to a story.

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Halloween PR: Millennials admit to buying stuff just for social posts

Agility PR Solutions

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. The post Halloween PR: Millennials admit to buying stuff just for social posts appeared first on Agility PR Solutions.