Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.

Technology 156

Technology Comparison System Enterprise 156

Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

Software 0

Software Comparison Media System 0

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Measurement Analytics 195

ImPRessions - Crenshaw Communications

AUGUST 31, 2021

Theranos claimed to have devised a technology that offered ultra-sophisticated diagnostic testing based on a single pinprick of blood. Anyone who works in PR with high-growth technology businesses knows that the media are eager to cover women founders. The implications – and potential PR angles – were irresistible.

Comparison 203

Comparison Healthcare Technology Course 203

Bianchi Biz Blog

AUGUST 18, 2022

The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023. For comparison, CES 2021 reported 5,535 verified media, which was a 15% decrease from CES 2020. Media attendance dipped in 2022.

Automotive 65

Automotive Mobile Data Comparison 65

PR for Anyone

FEBRUARY 21, 2024

Another useful tool in combating loneliness can be technology. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. Apps like Bumble Friend facilitate platonic friendships.

Exercises 130

Exercises Social Media Television Comparison 130

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Not any more than, a CRM database is customer service.

Marketing 104

Marketing Comparison Enterprise Technology 104

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Privacy 177

NewsWhip

MAY 16, 2023

Their stories tackle global and national news, as well as health, technology, economics, and opinion pieces. Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs.

Facebook 78

Facebook Sports Comparison Fashion 78

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. in any quarter. There is no magic.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

MAY 17, 2022

The comparison over time illustrates how the buying process in B2B is changing. Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. That analysis is how the research firm sets up a paper that compares the results of several surveys over time.

B2B 112

B2B Study Survey Comparison 112

Presspage

JUNE 16, 2023

Several key trends and predictions can be anticipated: The speed at which the market can analyze stocks, industries, and make comparisons will exponentially increase due to AI-driven algorithms. As AI technology becomes more prevalent, the risk of information asymmetry in financial markets may increase.

Financial 78

Financial System Data Ethics 78

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder. Or thereabouts. year-over-year.

Internal 147

Internal International Tools Software 147

The Proactive Report

NOVEMBER 21, 2022

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Brainstorm how best to implement what you find to support the organization ‘s goals. A monitoring tool can do a lot of the work, but there is still a lot that must be done manually.

Social Media 162

Social Media Media Analysis Comparison 162

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

But that changed in subsequent months after the platform announced new capabilities and initiatives to ensure brand safety, including more human auditing and better technology. It gives them an opportunity to present their content as a “walled garden” that is high quality and brand-safe by comparison.

YouTube 130

YouTube Brand Branding Comparison 130

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Ideal for event analysis, competitor comparisons, and monitoring the impact of campaigns or crises. Perfect for : All users seeking a clear visual representation of media and public interest over time.

Viral 78

Viral Analysis Trends Comparison 78

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” By comparison, Apple has taken several tangible steps to help users monitor and control their screen time. Yet, he made his mark in the new technological frontier at the time—television.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority. By comparison, WeWork is valued at $44 billion. 1) Israeli vendor builds CRM tool for PR.

Analytics 67

Analytics Report Technology Pitching 67

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

” In adtech, we advised a client to criticize the opaque or “black-box” solutions of competitors and brag about its own “glass box” technology. Think about visual comparisons to unrelated but analogous activities, like landing a plane or looking for “a polar bear in a snowstorm.”

Resources 149

Resources Media Interviews Comparison 149

Bianchi Biz Blog

SEPTEMBER 23, 2021

Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. Overview: Information about EV and mobile technology. How to Contact: YouTube: [link]. Website: www.leandesign.com. Facebook: [link]. Twitter: [link]. LinkedIn: [link]. Host: Sandy Munro. Frequency: 2/3 x per week.

YouTube 63

YouTube Automotive Energy Mobile 63

Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. In most requests for information (RFIs) or request for proposals (RFPs) these days, buyers require a rate card, even if an agency doesn’t actually operate on an hourly basis. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard.

Agency 108

Agency Automotive Engineering Education 108

NewsWhip

JUNE 6, 2022

Of course, it’s not a direct comparison in this case, as here it’s at the post level rather than the url level, but it serves as a worthwhile proxy nonetheless. For the most commented news, r/technology had the most commented post, looking at Elon Musk’s offer to buy Twitter being accepted.

Reddit 78

Reddit Community Analysis Comparison 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit' The charts allow you to overlay your tweets, replies, retweets, mentions, reach, etc.,

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

APRIL 21, 2017

It would have been far better to simply apologize and admit that the comparison made no sense and was offensive to boot. And when will people learn to stay far away from any comparisons to Nazi Germany? Of course, that happened in the end, but like the CEO of United Airlines, Spicer made it hard for himself. It is media kryptonite.

Airlines 136

Airlines Comparison Facebook Video 136

5W PR

JANUARY 25, 2022

To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Social Media.

Brand 60

Brand Branding B2C B2B 60

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Those might be when a specific deliverable is achieved, or it can be tied to the impact of a campaign or tactic, like the midpoint for total number of shares for a social media promotion.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

Maxim Behar

NOVEMBER 22, 2023

Making that comparison is a bit of figurative thinking. Maxim: We all work with AI there's no way we can work against it. But again, you drive a car, you have a traffic light, and you must stop. You must have a driver's license. When you get a flat tire, you must change it. Yes, you use artificial intelligence, you must check it.

Ethics 64

Ethics Guidelines Comparison Creativity 64

The Hoffman Agency

AUGUST 19, 2021

It was her world and she excelled in it, whatever I did would lack in comparison. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology. Writing has always been my biggest insecurity. However, writing for PR reopened the door for me.

Industry 36

Industry Comparison Technology Creativity 36

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 82

Tools Comparison Media System 82

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. For all the new priorities being added, very few priorities are coming off. Positioning is what you are and what people believe you are.

Software 98

Software Comparison Measurement Content Marketing 98

Sword and the Script

JANUARY 7, 2017

As I’ve written before , I subscribe to Peter Thiel’s idea that technology augments rather than replaces human abilities. This is a fundamental value proposition for many business technology tools. Technology takes care of the routine so we focus on more important matters. 3) AI will Help Marketing be More Human.

Marketing 111

Marketing Comparison Technology Data 111

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services. And there are many improvements planned for each in the coming year.

Brand 136

Brand Branding Retail Comparison 136

NewsWhip

AUGUST 18, 2020

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . There is, however, a certain level of gray area when it comes to misinformation in 2020, as this story by Kevin Roose , who writes about technology for the New York Times, shows. the numbers. Brett Lofgren.

Web 78

Web Comparison Facebook Community 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. Technology means continuous learning. It’s also very important to tap and train media spokespeople at the beginning of an engagement. Video is never, ever going away. The world of tech tools changes with lightning speed.

YouTube 136

YouTube Training Video Survey 136