Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With public platforms, succeeding in a pay-to-play world mostly means advance planning.

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Focus on creative, unique stories from which others can learn. What is the takeaway?” Technical Information.

Automotive 87

Automotive Journalism Interviews Engineering 87

Maxim Behar

JANUARY 11, 2024

Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. In 1999, I introduced six values in our company and the fourth value was the 5-minute rule. The manager must manage every day from 9 to 5 or 9 to 6.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. They targeted people who worked for media brands and outdoor companies like REI. Images: vxla , gosheshe ( Creative Commons ). Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. Steven Pinker presents a compelling and radical argument on how we should look at the world in “A Two-Minute Case for Optimism”. Not bad for a fast food company. Why don’t you just give something to people?

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. The company works with adtech networks to do for media coverage what adtech is doing for advertising. The company calls this Cision Activation. A good print ad in the analog world could drive coverage too.

Publicity 90

Publicity Media Advertising Advertising 90

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Planning is also a big part of my day-to-day: whether that be researching and putting together a presentation for a prospect, or pushing myself and my team to think BIG for current client plans and making sure we are marching towards our metrics.

Agency 60

Agency Apparel Pitching Creativity 60

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. This occasion presented an unusual challenge for the brand: it’s the one time of year when men purchase greeting cards.

Agency 100

Agency Newspapers Interviews Radio 100

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. What does the editor''s zero moment of truth look like?

Pitching 67

Pitching Strategy Local Banking 67

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here).

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JUNE 14, 2016

Consider this question carefully because I don’t mean should a company make a profit from the products or services it markets. Some years ago a company I worked with planned to host a virtual conference. The conference speakers would be live and conduct Q&A after their presentations. Should marketing be a profit center?

Marketing 60

Marketing Conference Software B2B 60

PR 20/20

SEPTEMBER 14, 2018

And it’s no accident that Look Beyond is our company tagline. When Beth Comstock ( @bethcomstock ), former vice chair at GE who had led efforts to accelerate new growth and innovation at the company, kicked off her presentation with these words I knew it would resonate. It’s part of our culture. And it did. Permission.

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As for podcasts, I have 27 subscriptions on my phone at present. The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins.

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

FEBRUARY 11, 2016

Thanks to the Ascend Training team for inviting me to present this program! As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? Print and Digital Advertising. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

APRIL 19, 2016

A 20-minute call with a print reporter still might yield just one or two quotes in the final story. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. If a company executive is presenting or speaking on a panel, consider a post that features their story. Be present where your audience is. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Conversations

JULY 20, 2015

Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Observations on a company of communal stakeholders. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes.

Community 40

Community Print Twitter Creativity 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stuart Bruce

JUNE 24, 2015

Personally, I’d argue a more truthful position is to say that public relations professionals should always strive to tell the truth and to present a fair and balanced account that doesn’t deliberately set out to mislead or deceive. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Below, you will find the most pertinent quotes from CEOs of top-notch PR companies around the globe. Today, we are using social media and holding it in our hands.

Print 64

Print Social Media Web Television 64

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Separately, the company also announced a ChatGPT plugin for Owler.

Software 124

Software Pitching Ethics Privacy 124

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

B2B 85

B2B Content Marketing Trends Marketing 85

Norton's Notes

APRIL 22, 2016

Written by Sian whose talents and knowledge include property renovating, self-building, interior designing, and TV presenting (to name a few). Describing her own style as ‘eclectic boho glam’ – you’ll often find bold patterns (including animal print), gold finishes and various textures featured across Kimberley’s blog.

Blogging 28

Blogging Retail Trends Product Launch 28

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company has secured $10 million in Series B funding, it seems like a straightforward business/entrepreneurship pitch, but there may be additional sectors that maximize receptivity to the story. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. Following Form. Following Form. But it’s too late.

Writing 40

Writing How To Report Comparison 40

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. What is that communication, that connection between the media and those who have a need to present themselves to the public? Now, 10% of it is in print, the other 90% is on the social media platforms.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

ZudePR

MARCH 22, 2018

H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. B: Life in a bag Here my favourite Christmas present ever – even beating Scalextric as a kid – came in handy. E: Why do people look down their noses at it?

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 4 Channel shift from print to social exaggerated. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.

Banking 111

Banking Content Marketing Examples Industry 111