ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Sometimes this means spending extra time vetting an idea or presenting an abundance of research ahead of implementation. or even printing out a hard copy – the difference in format can be valuable to helping you edit. Does your agency partner meet and exceed expectations?

Agency 136

Agency Print Course Travel 136

PR Fuel

NOVEMBER 11, 2021

Even when you’re only using print adverts, it does cost a hefty amount to pay for space slots in newspapers and magazines. Sure, you may contemplate changing the way in which you present the advert, but that’s usually after months or years. Advertisements typically offer a much wider creative space compared to press releases.

Advertising 100

Advertising Advertising Writing Product Launch 100

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4. Contact us to learn more or to request a live demonstration.

Video 108

Video Marketing SEO Social Media 108

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. The crisis has created the space for journalists and presenters to bring their personality into reporting. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Images: vxla , gosheshe ( Creative Commons ). Over the past decade, social media has dramatically changed the way we find, access and read the news. Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Focus on creative, unique stories from which others can learn. What is the takeaway?” Technical Information.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. However, while Facebook has established itself as a content distributor, that’s not the only place journalists and news outlets are present. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Stephen Waddington

DECEMBER 6, 2017

We were overwhelmed by a mix of creative, reflective and thought provoking submissions. Platinum will be available on Amazon Kindle and in print in Q3 2018. Three podcasts hosted by C-suite presenter Russell Goldsmith will accompany the book. CIPR members rose magnificently to the challenge. Thanks for stopping by.

Print 0

Print Community Leadership Creativity 0

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate. Contact us to learn more or to request a live demonstration.

Communications 52

Communications Marketing Analytics Resources 52

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. Steven Pinker presents a compelling and radical argument on how we should look at the world in “A Two-Minute Case for Optimism”. An original illustration by a different artist accompanies each essay.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Sword and the Script

NOVEMBER 20, 2018

“Create a short link for the content and include it in presentations of speakers at the event;” and. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? Put the short link on the back of business cards you will be handing out at the event.”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Wildfire

JULY 16, 2018

During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio. The numbers of broadcast content are quite similar to national print publications and many trade publications. Be creative. Let’s get to it!

Pitching 40

Pitching Radio Film Print 40

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Planning is also a big part of my day-to-day: whether that be researching and putting together a presentation for a prospect, or pushing myself and my team to think BIG for current client plans and making sure we are marching towards our metrics.

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.” With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.”

Software 78

Software Case Study Technology Tools 78

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. What does the editor''s zero moment of truth look like?

Pitching 67

Pitching Strategy Local Banking 67

Shift Communications

MARCH 4, 2016

Feedly works by adding RSS feeds but then presents the content in a scrollable format with headlines and photos. By adding hot topics or trending terms to your Google Alerts, you’ll be able to spark your creativity in new and challenging ways. This allows you to glance quickly at headlines or read more in-depth.

Media 60

Media Google Sports Print 60

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. This occasion presented an unusual challenge for the brand: it’s the one time of year when men purchase greeting cards.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. A good print ad in the analog world could drive coverage too. 5) Cision Impact pricing and customers.

Publicity 89

Publicity Media Advertising Advertising 89

Shift Communications

DECEMBER 9, 2015

SHIFT’s team approach allows for the work, expertise and energy to be spread evenly across all clients, allowing more room for creativity and putting the emphasis on collaboration over confrontation. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY.

B2B 60

B2B Energy Print Government 60

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. When the webinar is over, you can still drive value by repurposing the content for blogs, presentations, sales enablement tools and more.

Marketing 65

Marketing Survey Study B2B 65

Reputation Us

FEBRUARY 3, 2016

It would be a beautiful thing if we could simply hire creatives to truly re-brand our institutions. Rather than simply printing that phrase on seat backs, they allow and encourage staff to “animate” that brand through funny and even outrageous behavior. How well does your organization present a unified brand? Ask Matt !

Brand 60

Brand Branding Airlines Retail 60

PR 20/20

SEPTEMBER 14, 2018

When Beth Comstock ( @bethcomstock ), former vice chair at GE who had led efforts to accelerate new growth and innovation at the company, kicked off her presentation with these words I knew it would resonate. She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. And it did.

Enterprise 46

Enterprise Agency Creativity Print 46

Bad Pitch Blog

MARCH 13, 2009

Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Also, when creating presentations, print the PowerPoint deck out and lay it out on the floor. In this video he weighs in on why PR people should think more visually. Get the picture?

Print 40

Print Pitching Writing Creativity 40

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

JUNE 14, 2016

The conference speakers would be live and conduct Q&A after their presentations. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment. In short, it was a value-added twist on a webinar. It was very much like stepping into a virtual world.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

APRIL 19, 2016

A 20-minute call with a print reporter still might yield just one or two quotes in the final story. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post. If you enjoyed this post, you might also like: 3 Easy Questions that Trip Up Media Interviews.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As for podcasts, I have 27 subscriptions on my phone at present. Is your PR agency bring creative ideas to the table? See these related posts: What is Agile Marketing Again? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

FEBRUARY 11, 2016

Thanks to the Ascend Training team for inviting me to present this program! Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Capitalizing on these long-tail keywords present a great opportunity for content marketers. 92 percent focus on building new audiences. percent close rate. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 27, 2016

If a company executive is presenting or speaking on a panel, consider a post that features their story. Be present where your audience is. Be creative when live-tweeting from the event. Targeted email invites for demos or interviews are another place to promote your press kit link.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Waxing UnLyrical

DECEMBER 20, 2011

A 40% increase in those who believed that the majority of their presents came from a store (as opposed to Santa’s Workshop). Instead of toys, Santa’s elves will design Christmas dream landscapes under the creative direction of Peppermint Pete Ernie Evergreen Peppermint Pete Ernie Evergreen. Solution Overview.

Communications 66

Communications Analysis Print Meeting 66

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

PR Conversations

JULY 20, 2015

Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). This brings me to another point.

Community 40

Community Print Twitter Creativity 40

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Everything revolved around when the client would come in and say, “Could you present my product to the media?”

Print 64

Print Social Media Web Television 64