Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. They’re engaging directly with internal and external stakeholders. Community management. This is arguably the most powerful form of media for both internal and external communications.

Publicity 119

Publicity Customer Service Community Internal 119

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” For instance, four of the respondents defined diversity to specifically include gender equality, while nine defined it to include only race and ethnicity.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. They’re part of the community. Smaller companies can seize sudden PR opportunities. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Businesses spend millions on brand reputation and community service. The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Bianchi Biz Blog

JUNE 15, 2023

Among potential topics are: Electrification and Consumer Adoption The Global State of Electric Vehicles The Digital Future of Mobility Trends in Connected Vehicle Technologies Battery Technology Advancements Sustainability Developments and Opportunities Is the Country’s Infrastructure Ready for Vehicle Electrification Supply Chain Update and International (..)

Automotive 78

Automotive Mobile Technology Transportation 78

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. It has given rise to the COVID-19 consultant armed with a combination of health and safety, psychology and communication skills.

Crisis 78

Crisis Agency Enterprise Local 78

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

APRIL 15, 2019

The process brought me closer to the discipline of being a communicator and the talented practitioners I call colleagues. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. My passion for my profession has been reignited.

Nonprofit 117

Nonprofit Conference Study Retail 117

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

wiredPRworks

FEBRUARY 11, 2019

Captivate key communities? Founded in 1990, CoryWest Media is a creative innovation consultancy that works with its clients to attract attention, build brands, and captivate communities in 4D. Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

wiredPRworks

APRIL 6, 2022

A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. Connect with Ted on LinkedIn. How did they meet?

How To 52

How To Engineering System Insurance 52

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers.

Sports 113

Sports Travel Television Agency 113

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.

Local 120

Local Newspapers Retail Sports 120

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 65

Automotive Web Meeting Media 65

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. Ivan joined the six person media team at the university.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.”

Communications 42

Communications Retail Banking Mobile 42

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. at a retail store that the number of people who walked by window matters. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Meeting Comparison Banking 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

MAY 2, 2011

Most busy entrepreneurs are prone to asking, “Are my community building efforts on Facebook driving sales?” They might also ask slightly less obvious questions like, “Have I met new suppliers who reduce my costs, via this Facebook community I am building?”. That’s a pretty good, if obvious, question. Also reasonable.

Training 62

Training Measurement Facebook Community 62

prTini

JUNE 24, 2016

I hope it will prove useful to others in the PR community. At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”. The Benefits of a Clear Process.

Crisis 37

Crisis Mobile Social Media Comparison 37

Beyond PR

JUNE 12, 2018

These groups exist to provide a rallying point around which superfans can congregate to socialize, network and feel a sense of community with like-minded individuals. International music sensation Lady Gaga refers to her superfans as her “Little Monsters.” Give Them an Identity.

Brand 49

Brand Branding Groups Fashion 49

Newsfile

SEPTEMBER 27, 2023

target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season.

How To 93

How To Tourism Fashion Travel 93

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. This is PR at its finest – relations with a public community. Yet what you do with earned media is just as important as getting it in the first place.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. We regularly look at our own internal metrics to see what topics “pull” the most with our readers. Calenderize a content schedule – but be flexible.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Buzzstream

JUNE 20, 2018

Retailers could easily create content around particular branches and stores, earning local links and media mentions. Retailers can easily create articles on how to care for their product. We send out social media blasts, tag everyone, and create a community around one promotion. What do you really love about your customers?

Case Study 70

Case Study Retail Examples Community 70

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Community service.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Focus on building a community. Focus on delivering small victories to your community every day.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. It could be hot war environments.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 15, 2015

The challenge for most organizations will be selling the value of big data internally, as it’s costly to fund the tools and people required to be successful. I’m most-excited about seeing the adaptation of iBeacons for driving proximity-based engagement in retail and event applications. That’s it for now.

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

SEPTEMBER 10, 2015

To this seeming backwater Robert shone a dazzling light with experience of PR at the highest levels in the UK Cabinet Office, international PR with De Beers, and in the seemingly glamorous world of PR consultancy. Luckily for me, Robert had taken the South Yorkshire job as a stepping stone to retirement, to be close to the Yorkshire Dales.

Film 40

Film Creativity Newspapers Internal 40