Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly. Craft Your Movie Pitch.

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Reputation Us

AUGUST 1, 2016

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands.

Internal 60

Internal International Crisis Management Retail 60

NewsWhip

NOVEMBER 9, 2022

More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Retailers such as Walmart, Best Buy, and Kohl’s all made headlines in October for choosing to close, with Walmart’s addition being the newest of the mix.

Twitter 148

Twitter Brand Branding Retail 148

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. CES boosts brick-and-mortar retail.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Instead, they ask that the focus be on polling retail executives. This is natural. It’s also inexpensive and easy to access.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

When Bizzabo learned that nearly two-thirds of all business event speakers on conference panels are male, sometimes pejoratively called “manels,” it decided to host an all-female event on International Women’s Day. Check out this post from Ron Stein about annual events and holidays B2B brands can leverage.)

B2B 156

B2B How To Conference B2C 156

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. of Japan’s population uses LinkedIn.

Marketing 104

Marketing Newspapers Print Local 104

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.

Tourism 118

Tourism Fashion Travel Retail 118

Agility PR Solutions

NOVEMBER 20, 2018

Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 dedicated to holiday gifts, according to a new survey from the International Council of Shopping Centers (ICSC).

Consumer 74

Consumer Retail Survey Internal 74

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. This is causing not only greater investment in recruitment but also internal training and talent retention efforts.

Trends 182

Trends Privacy Technology Data 182

The Resolution Blog

JULY 9, 2018

You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. So if there is a particularly good piece of coverage you may want to think about pinning it in a kitchen or staff areas, Slack, internal newsletter or intranet.

Retail 168

Retail Internal International Twitter 168

Stern + Associates

JULY 25, 2023

With a keen eye toward the high potential uses of technology and AI in retail, Travis sits on tech boards, including Brightloom, a Starbucks-backed software startup that leverages customer data to personalize messaging and drive brand loyalty. Leaders shouldn’t just communicate with groups, they should communicate with individuals as well.

Communications 62

Communications Retail Sports Leadership 62

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. Fun and innovative food for the youngest Globowl showcased organic purees with international flavors at the Natural Products Expo East.

Trends 78

Trends Consumer Retail System 78

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport.

Government 132

Government Crisis Exercises Retail 132

Agility PR Solutions

NOVEMBER 27, 2018

The “retail renaissance” continued its momentum this Thanksgiving Weekend, according to a new report from the International Council of Shopping Centers (ICSC), which found that an estimated 151 million people visited a mall or shopping center over the weekend.

Retail 66

Retail Survey Internal International 66

Agility PR Solutions

MAY 30, 2019

The exponential increase in retail channels and opportunities has given new rise to the marketing of counterfeit products, and global research from the International Trademark Association (INTA) takes a deep dive into the behavior of Gen Z—the largest group of consumers worldwide by 2020—when it comes to their relationships with brands and attitudes (..)

Study 60

Study Retail Internal International 60

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today. Employees say it is frequently used to sabotage others.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast. Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures. Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. In its initial years, the firm focused on clients in the tech, retail and hospitality areas, industries Susan and her partner already had extensive experience working in.

Meeting 91

Meeting Retail Groups Hotels 91

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The same holds true with clients, partners, and internal bosses. For a product sold at retail, you can actually learn by talking to store managers or customers themselves. Hang on to your credibility.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ). Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ). Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.”

Agency 100

Agency How To Survey Employee 100

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. However, most retailers have yet to install updated terminals for the new EMV cards. For retailers who have the new card readers, they often are not using them properly or have yet to train their staff on how they work. Continued Vulnerability. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Deirdre Breakenridge

NOVEMBER 21, 2018

For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. I was incredibly fortunate to be chosen to participate, and I was able to spend two months in Amman, Jordan interning at a nonprofit dedicated to promoting community-based environmental stewardship. store and interned for EcoPeace Middle East.

Communications 171

Communications Nonprofit Training Study 171

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. Coronavirus (now officially COVID19) has spread from China to dozens of countries on six continents, and the impact has rippled across the globe.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today. Employees say it is frequently used to sabotage others.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Bianchi Biz Blog

JUNE 15, 2023

Among potential topics are: Electrification and Consumer Adoption The Global State of Electric Vehicles The Digital Future of Mobility Trends in Connected Vehicle Technologies Battery Technology Advancements Sustainability Developments and Opportunities Is the Country’s Infrastructure Ready for Vehicle Electrification Supply Chain Update and International (..)

Automotive 76

Automotive Mobile Technology Transportation 76

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. “A It’s a point Gordon wrote about. “A Instead, the coverup continued.”.

Ethics 98

Ethics Employee Crisis Internal 98

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. The more specific, the better. Communicate regularly. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

The Resolution Blog

DECEMBER 20, 2015

There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

Retail 120

Retail Viral Newspapers YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136