Remove Community Remove Creativity Remove Ethics Remove Writing
article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 142
article thumbnail

Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. What is the most difficult ethical challenge you ever confronted? The community also didn’t always know what was strategically sound or how to get media attention. That momentum was amazing.

Ethics 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Search dominates.

SEO 120
article thumbnail

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

article thumbnail

MidwestCon 2023. A Recap of Knowledge.

Reputation Us

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Pinto “We need to get communities involved and tell better stories.” ” –Hope for technology to be ethical. ” Neville G.

System 78
article thumbnail

Status report: artificial intelligence (AI) in public relations

Wadds Inc.

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. Fact-checking remains an issue.

Report 119
article thumbnail

Challenges and changes for PR in 2021

Stephen Waddington

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. About Jules Herd Jules is Chair of the PRCA Council who has more than 20 years’ experience working in senior agency and brand communication roles, including Deezer and HTC.