PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. This can translate into long-term brand loyalty and deeper community engagement.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The comment will then be shown in a story alongside the original post – it’s all part of another step to increase engagement and community between creators and their followers.

Instagram 62

Instagram Social Media Privacy B2C 62

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING. USP SHOWCASE. FINDING A VOICE. CHATTERBOX.

Marketing 113

Marketing Instagram Media SEO 113

Stephen Waddington

MARCH 29, 2020

Small limited companies have so far fallen through the gap. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities.

Crisis 167

Crisis Government Privacy Sports 167

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. Talk to everyone.

How To 189

How To Nonprofit Interviews Privacy 189

5W PR

NOVEMBER 7, 2019

Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York.

Automotive 85

Automotive Report Meeting Radio 85

Sword and the Script

SEPTEMBER 28, 2021

Such a point speaks well of a company and culture, but it underscores the sizable challenge facing both buyers of marketing tools – and the marketers tasked with promoting them. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools.

Survey 112

Survey Software Technology Tools 112

Stern + Associates

MAY 20, 2022

businesses and communities can be up and running again depends on a plan of action from state governors. As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators.

Government 62

Government Insurance Insurance Privacy 62

Reputation Us

MAY 12, 2020

Today my team and I work to safeguard the reputations of our credit union partners, emphasizing communication strategies for staff, members and community. The most prepared and responsive companies have multiple crisis teams assembled. Q: What is the best strategy for communication in a crisis? A: Listen.

Crisis 78

Crisis Financial Banking Crisis Management 78

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment.

B2B 81

B2B Social Media Company Marketing 81

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. No Free Lunch.

Content Marketing 149

Content Marketing Privacy Government Web 149

PRSay

SEPTEMBER 22, 2016

They also have access to information and insights that are afforded to a select few in most companies. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. This is where employee communications professionals can get stuck in the middle.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

Mindful Marketing

DECEMBER 14, 2018

This feature identifies a subject’s ancestors “associated with one of more than 300 genetically based communities in the years between 1750 and 1850” to determine migration paths in the U.S. Some autosomal tests have pushed the information envelope even further by providing health reports. and overseas.

Policies 70

Policies Government Data Insurance 70

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there.

Airlines 180

Airlines Reputation Journalism Crisis 180

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

JUNE 8, 2017

Nearly 40% found positive information like undisclosed leadership roles and community service. Work to gain control of the first page of search results for your name, which will make it easy for anyone researching you to find positive, authentic information about you. Don’t hide behind privacy settings. Do prepare.

Privacy 66

Privacy Reputation Google Engineering 66

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Broader remit, more engagement across the company.”. Giving voice.

Communications 123

Communications Crisis Internal International 123

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 95

Privacy Facebook Google Policies 95

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

Internal 105

Internal International Privacy Banking 105

Norton's Notes

APRIL 23, 2018

There has been some big news in the last few days in the world of social and I am not talking about Privacy. I have been informed this morning that nothing will change immedi atley with regard to your Flickr account which is good. You can also take advantage of its mobile app which can be pretty useful.

Privacy 31

Privacy Energy Policies Mobile 31

Practical Law Construction

DECEMBER 8, 2020

After over a year of waiting, the Supreme Court finally handed-down judgment in Halliburton Company v Chubb Bermuda Insurance Ltd on 27 November 2020. He also suggested: “… with the benefit of hindsight, that it would have been prudent for me to have informed your clients through your firm, and I apologise for not having done so.”

Construction 52

Construction Insurance Insurance Privacy 52

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? 7 ways to get started with branding for your company and personally. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES.

Training 45

Training LinkedIn Marketing Pinterest 45

NewsWhip

JUNE 2, 2021

It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. Applications include protecting election integrity in France and enabling the WHO identify exactly which emerging vaccine narratives they need to brief their communications team about.

Media 88

Media Data Reddit Crisis 88

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Your followers may also receive a notification to watch live, depending on their privacy settings. Videos are also a great storytelling device.

Video 62

Video Social Media Instagram Media 62

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Is your company ready? We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion.

Agency 84

Agency Enterprise Technology Analytics 84

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” ” Okay. .” ” Okay. It could help customers by saving them a few mouse clicks.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Ethical Voices

MARCH 14, 2022

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. It all comes back to data and privacy and transparency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JANUARY 14, 2020

3) Data privacy seems to be a marquee issue for the association. It used to be that you could take your car to the technician of your choice, they’d plug in a diagnostic tool and then know the necessary information needed to repair a vehicle. This data is now wirelessly transmitted back to the car manufacturer. So, what’s the problem?

Marketing 79

Marketing Data Wireless Industry 79

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Separately, the company also announced a ChatGPT plugin for Owler. It makes sense.

Software 124

Software Pitching Ethics Privacy 124

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192